3. Maximize value of Social data
Social Data is only useful if you use it intelligently
Data has moved from being
MINED over time to INTERPRETED in real-time
13. Location Aware
• Link with representatives at closest store
• Show friends close by
• Routes & training ideas for fitness
• Localized deals & recommendations
23. Cool vs Creepy
One Person’s Useful is another Person’s Freaky
Give granular privacy settings and ‘off’ switch
24. Find out who are the influencers surrounding
topics, brands and real time events
Show percentage of trust Analyse content of tweets
Connect similar people Provide other social networks
25. Find out who YOU should meet
iw2012.rummblelabs.com
include #iwexpo in all your tweets
26. Things are not always as they seem...
Important to include a semantic component
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