Q2 : how does your media product represent a particular social group ?

1. New Affluent Workers: This class has medium levels of economic capital and higher levels of cultural and
social capital. They are a young and active group.
- This applies to the kind of people I aim my magazine at. Their style and reputation is reflected
throughout my product based on a rap/hip-hop genre.

2. FRONT COVERFEATURE ARTICLE PHOTO -
Topless(this is a statement, reflecting the
masculine and intimidating aspect of
the genre, this is something that the
readers would admire as it fits the genre
that they are interested in.
The artist is, essentially, a representative
of the target audience, a young,
superior, masculine, and strong
appearance, all qualities which are
desirable in the eyes of the readers.)
TEXT & FONT –
A bold and big font gives a relatively
masculine feel which also matches the
genre of music and possibly suggests
that the magazine is aimed at
COLOUR SCHEME –
WHITE RED AND BLACK – all gender
neutral / are each a representative of
qualities and aspects of the rap/hip-hop
genre:
Red – danger, rebellion
White- god like, superior implication
Black – a metaphorical representation of
having a ‘dark side’ - rebel qualities
MODE OF
ADDRESS – the way
which the article is
written. (use of slang and
chatty– indicates
informality and therefore
suggests that the readers
are also easy going,
casual and )

3. CONTENTS
COLOUR SCHEME AND TEXT– the colour
scheme mimics the house style/ front cover .
The colours make the text bold and stand out in a
masculine way which matches the genre (in a sense that
the readers also are self expressive, bold and
dominant).
PHOTOS – There are three photos in all. They are
all close ups /mid-shots of the artists. This makes the
whole page seem intimate in a way so as to draw the
reader in.
This is enhanced by the way each one is making eye
contact with the camera.
TYPOGRAPHY – A high impact font to draw the reader in. The
font size corresponds to highest/lowest priority and allow the reader
to get the valuable information first as a young person is reading it.

4. DOUBLE PAGE SPREAD
COLOUR SCHEME – the colours red, black
and white link to the house style and reflect aspects
of the demographic of my readers. This includes the
connotation from the colour red, which symbolises
danger and blood theme, a quality that is highly
respected
MODE OF ADDRESS – the way which the
article is written. (use of slang and chatty– indicates
informality and therefore suggests that the readers
are also easy going, casual and )
PHOTO – taking up a whole page, giving the
impression that the artist are superiors and
dominant. This fits both the genre and the qualities
that appeal to my readers.
TEXT – the typography used within this double
page spread links to HOUSE STYLE and also matches
the masculinity of the magazine conveyed through
the use of a bold strong impact font.

5. TO CONCLUDE
The social group that my product
represents follows the genre’s reputation
of the genre – appeal to those who are
predominantly young, urban followers of
hip-hop culture.