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G321 Foundation Portfolio in
    Media – Evaluation

       By Louise Storer
In What Way Does your Media Product
 use, Develop or Challenge forms and
 Conventions of Real Media Products?
                    My magazine was inspired by different
                    things, however mostly by Q
                    magazines. My colour scheme and
                    central image was inspired by Mojo
                    magazine as I loved the relaxed ‘rock
                    and roll’ style that the image created.
                    The layout of the Q magazine (down
                    the right hand side) I really liked, so I
                    emulated their idea onto my magazine.
                    I have challenged my research findings
                    by making my magazine original by
                    using puffs in different shaped boxes
                    makes my magazine look more
                    interesting. And I also used different
                    fonts like for ‘Situation’ to reflect what
                    type of music they produce.
Analysis of Front Cover
The font for my masthead is very         The date is an
interesting and different, this will     convention of a
draw my audience in.                     magazine.
                                                            With the
                                                            struggling music
My central
                                                            industry I’ve
image is the
                                                            made my
main focal
                                                            magazine Free. I
point, and
                                                            chose to use red
I’ve chosen a
                                                            so it would be
strong and
                                                            very noticeable
bold image.
                                                            and may attract
With this you
                                                            more people to
can tell the
                                                            read.
type of music
will be in my
magazine.
                                                            This was inspired
                                                            by Q magazine, I
I made the font                                             chose a bright
for Situation                                               colour so it
stand out by                                                would stand out.
using the
ransom
lettering. Also         Puffs and a barcode are
indicating the          conventions of a magazine, I have
type of band            included them because of this and
they are.               to make my magazine more
                        realistic.                                              .
Analysis of Contents Page
                        I was inspired by Vibe magazine’s
                        ‘Contents’ and how it was displayed as
                        I thought it was really interesting.
I chose to use
a full image
for my                                                    For my text I
background                                                chose to use a
and central                                               more formal font
image as I                                                also this
really like the                                           contrasts well
look of this                                              with the ‘rock
on other                                                  and roll’ theme.
magazines I                                               However with
researched. I                                             bold black
think it fits                                             outlining it still
really well                                               has the same
also as the                                               sort of look as
tree shapes                                               the ‘Situation’
my page.                                                  writing on the
                                                          first page.




    And lastly I inserted a black box around my page
    to finish it off, and also to give it the ‘rock and
    roll’ theme through out my magazine.
Analysis of Double Page Spread
My Central image was inspired by the double page spread with Blondie, as I
thought it would make a great image linking again with my ‘Rock and Roll’
theme. Also I chose to slightly cut the guitar out of the page, this was inspired
by the Lily Alan image, as I thought it gave a casual and rebellious feel.
                                                                    Also my
                                                                    heading
                                                                    font was
                                                                    inspired
                                                                    by the Lily
                                                                    Alan
                                                                    page, how
                                                                    ever I
                                                                    challenge
                                                                    d this by
                                                                    using a
                                                                    font that
                                                                    reflects
                                                                    my text, to
                                                                    do with
     My general text I’ve used is a convention of magazine          sound
     articles. However I've linked this text with a similar text    exploding
     with my contents page. I’ve made my interview chatty           out.
     and slightly informal due to it being a weekly thing. Also
     I’ve placed a colourful box within my text as this is
     another convention some magazines have, as well as
     having a quote of the page giving the reader an idea of
     what the interview may contain.
How Does your Media Product Represent Social
                 Groups?
                                            The images I have taken reflects the easy going
                                                young male adults who would enjoy my
                                          magazine. Its aimed at people who have an love
                                         and passion for a range of music. In this addition I
                                          have focused on the new band ‘Situation’ which
                                           is an up and coming rock band. This may not be
                                            to everyone's taste but people who read Avant
                                                 want to know all the latest bands and
                                          singers, whatever there genre. The lead guitarist
                                          in ‘Situation’ comes from a ‘normal’ background
                                             just like many of the readers, this may inspire
                                                       them to do music as a career.

In my double page spread write up I have portrayed my artist as a humble and easy going
    kind a guy, ‘We never thought we would make it this far’. To represent my chosen
audience I’ve used a sociolect of young adults such as, ‘Mates’ ‘Having a laugh’ ‘Catch ya’
next week!’ These are all terms young people use and they can then associate with them.
What kind of media institution might distribute
          your media product and why?
I am aware the music industry is suffering and that’s why
 I’m making my magazine free so it attracts my audience
 who probably wont have much money anyway as many
 would have just come out of university. I would also put
 my magazine as an online subscription, as ‘going viral’ is
  very popular and I could also do online deal’s to attract
 more people, such as money off festivals and gig tickets.
   I would also make my magazine an I-Pad and I-Phone
 app as this would target my audience as young and into
                      new technology.

   If I were to have an appropriate institution for my
  magazine I would use Bauer Media as they also do
magazines such as Q, Mojo and Kerrang as people in the
  same sort of genre would be reading them and my
     magazine may interest them as its by the same
                       institution.
Who Would be the Audience for your Media
               Product?


                  My typical reader is a young male
                  adult, about 17 years to 24 years, who’s life
                  style is fun yet easy going. Its for the
                  innovators who have an love and passion for
                  a range of different music styles from dance
                  to rock and roll.
                  They want to know about the latest
                  news, music and festivals and are keen to
                  try new things within music genres. The
                  social background for my audience would
                  be working class as many would be students
                  and people just out of university.
How did you Attract/Address your Audience?
I made my magazine fit with my audience as I
 used a person on the front of my cover who
      would be about the same age as my
       reader, therefor giving my audience
             something to relate to.
Throughout my magazine I’ve used the colour
black, giving my magazine a bold and ‘in your
    face’ vibe which links back to my typical
 reader. I’ve used large, bold text also for this
   reason and it gives my magazine an edgy
                      look.
My front cover and double page spread image
 I’ve also got him wearing a black t-shirt, this
      reflects what type of music the band
 ‘Situation’ produce and making it clearer for
                   the reader.
What Have you Learnt about Technologies from
      the Process of Constructing this Product?
The skills I have learnt doing this project include photography
when creating pictures for my front cover, contents page and
double page spread and Photoshop which I used throughout
                                                                Here is an example of the layers I
the production of my magazine.
                                                                 named to make them easier to
For the photography part of the project, I learnt the                        manage.
importance of using a good camera and how using a bad
camera and bad lighting could totally change the overall
outcome of the magazine.
I found Photoshop very useful and I really enjoyed using
it, however at the beginning I found all the different layers
tricky to handle. I overcome this by naming each layer with an
appropriate name of what it was, this saved me time and
made things go a lot smoother in production. Overall I found
Photoshop very easy and extremely useful to use when I knew
all the different tool and techniques there was.
I think my magazine looks professional even though you can
see the gradual improvement in my work, this is probably
because I got more confident with the Photoshop tools, which
really helped my improve my finished pieces.
Looking back at your Preliminary Task, what do
  you feel you have Learnt in the Progression from
                it to the Full Product?
Looking back I feel I have gained a lot of skills and expertise when it comes to Photoshop, as
 well as having the confidence to explore ideas and create a finished piece of work which is
 unique and interesting. With my two contents pages, I can clearly see the improvement in
  my skills as in the preliminary task my work was quite basic and boring. However in my
  main task my contents page looks really intriguing and draws you in, especially with the
                                different fonts and originality.




                                 From preliminary task to my
                                   main task contents page.

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G321 foundation portfolio in media – Evaluation

  • 1. G321 Foundation Portfolio in Media – Evaluation By Louise Storer
  • 2. In What Way Does your Media Product use, Develop or Challenge forms and Conventions of Real Media Products? My magazine was inspired by different things, however mostly by Q magazines. My colour scheme and central image was inspired by Mojo magazine as I loved the relaxed ‘rock and roll’ style that the image created. The layout of the Q magazine (down the right hand side) I really liked, so I emulated their idea onto my magazine. I have challenged my research findings by making my magazine original by using puffs in different shaped boxes makes my magazine look more interesting. And I also used different fonts like for ‘Situation’ to reflect what type of music they produce.
  • 3. Analysis of Front Cover The font for my masthead is very The date is an interesting and different, this will convention of a draw my audience in. magazine. With the struggling music My central industry I’ve image is the made my main focal magazine Free. I point, and chose to use red I’ve chosen a so it would be strong and very noticeable bold image. and may attract With this you more people to can tell the read. type of music will be in my magazine. This was inspired by Q magazine, I I made the font chose a bright for Situation colour so it stand out by would stand out. using the ransom lettering. Also Puffs and a barcode are indicating the conventions of a magazine, I have type of band included them because of this and they are. to make my magazine more realistic. .
  • 4. Analysis of Contents Page I was inspired by Vibe magazine’s ‘Contents’ and how it was displayed as I thought it was really interesting. I chose to use a full image for my For my text I background chose to use a and central more formal font image as I also this really like the contrasts well look of this with the ‘rock on other and roll’ theme. magazines I However with researched. I bold black think it fits outlining it still really well has the same also as the sort of look as tree shapes the ‘Situation’ my page. writing on the first page. And lastly I inserted a black box around my page to finish it off, and also to give it the ‘rock and roll’ theme through out my magazine.
  • 5. Analysis of Double Page Spread My Central image was inspired by the double page spread with Blondie, as I thought it would make a great image linking again with my ‘Rock and Roll’ theme. Also I chose to slightly cut the guitar out of the page, this was inspired by the Lily Alan image, as I thought it gave a casual and rebellious feel. Also my heading font was inspired by the Lily Alan page, how ever I challenge d this by using a font that reflects my text, to do with My general text I’ve used is a convention of magazine sound articles. However I've linked this text with a similar text exploding with my contents page. I’ve made my interview chatty out. and slightly informal due to it being a weekly thing. Also I’ve placed a colourful box within my text as this is another convention some magazines have, as well as having a quote of the page giving the reader an idea of what the interview may contain.
  • 6. How Does your Media Product Represent Social Groups? The images I have taken reflects the easy going young male adults who would enjoy my magazine. Its aimed at people who have an love and passion for a range of music. In this addition I have focused on the new band ‘Situation’ which is an up and coming rock band. This may not be to everyone's taste but people who read Avant want to know all the latest bands and singers, whatever there genre. The lead guitarist in ‘Situation’ comes from a ‘normal’ background just like many of the readers, this may inspire them to do music as a career. In my double page spread write up I have portrayed my artist as a humble and easy going kind a guy, ‘We never thought we would make it this far’. To represent my chosen audience I’ve used a sociolect of young adults such as, ‘Mates’ ‘Having a laugh’ ‘Catch ya’ next week!’ These are all terms young people use and they can then associate with them.
  • 7. What kind of media institution might distribute your media product and why? I am aware the music industry is suffering and that’s why I’m making my magazine free so it attracts my audience who probably wont have much money anyway as many would have just come out of university. I would also put my magazine as an online subscription, as ‘going viral’ is very popular and I could also do online deal’s to attract more people, such as money off festivals and gig tickets. I would also make my magazine an I-Pad and I-Phone app as this would target my audience as young and into new technology. If I were to have an appropriate institution for my magazine I would use Bauer Media as they also do magazines such as Q, Mojo and Kerrang as people in the same sort of genre would be reading them and my magazine may interest them as its by the same institution.
  • 8. Who Would be the Audience for your Media Product? My typical reader is a young male adult, about 17 years to 24 years, who’s life style is fun yet easy going. Its for the innovators who have an love and passion for a range of different music styles from dance to rock and roll. They want to know about the latest news, music and festivals and are keen to try new things within music genres. The social background for my audience would be working class as many would be students and people just out of university.
  • 9. How did you Attract/Address your Audience? I made my magazine fit with my audience as I used a person on the front of my cover who would be about the same age as my reader, therefor giving my audience something to relate to. Throughout my magazine I’ve used the colour black, giving my magazine a bold and ‘in your face’ vibe which links back to my typical reader. I’ve used large, bold text also for this reason and it gives my magazine an edgy look. My front cover and double page spread image I’ve also got him wearing a black t-shirt, this reflects what type of music the band ‘Situation’ produce and making it clearer for the reader.
  • 10. What Have you Learnt about Technologies from the Process of Constructing this Product? The skills I have learnt doing this project include photography when creating pictures for my front cover, contents page and double page spread and Photoshop which I used throughout Here is an example of the layers I the production of my magazine. named to make them easier to For the photography part of the project, I learnt the manage. importance of using a good camera and how using a bad camera and bad lighting could totally change the overall outcome of the magazine. I found Photoshop very useful and I really enjoyed using it, however at the beginning I found all the different layers tricky to handle. I overcome this by naming each layer with an appropriate name of what it was, this saved me time and made things go a lot smoother in production. Overall I found Photoshop very easy and extremely useful to use when I knew all the different tool and techniques there was. I think my magazine looks professional even though you can see the gradual improvement in my work, this is probably because I got more confident with the Photoshop tools, which really helped my improve my finished pieces.
  • 11. Looking back at your Preliminary Task, what do you feel you have Learnt in the Progression from it to the Full Product? Looking back I feel I have gained a lot of skills and expertise when it comes to Photoshop, as well as having the confidence to explore ideas and create a finished piece of work which is unique and interesting. With my two contents pages, I can clearly see the improvement in my skills as in the preliminary task my work was quite basic and boring. However in my main task my contents page looks really intriguing and draws you in, especially with the different fonts and originality. From preliminary task to my main task contents page.