2. Why use the internet? To make more money How ? Customers can see what your products or services look like – and may even be able to make that buying decision immediately Customers and suppliers can get a feel for your business and understand your service You can easily make contact directly with your customers You can easily listen to feedback about your company from customers and the wider world You can promote and shout out your messages and be heard over your competitors
3. What do you need? In the UK… 2008: 73.5% of business had a website * 2008: 15.2% of business sold through their websites * 2008: internet sales were 9.8% (£222.9bn) of the value of all non-financial sales – £104.7 bn via websites * 2008: 45.5% of employees had compteraccess at work (80% of these with internet) * 2009: 70% of households (18.31mi) have internet access – 90% of these with broadband + * Office of National Statistics Bulletin Ecommerce and ICT activity (27/11/09) + Office of National Statistics Bulletin Internet Access Households and Individuals (28/08/09)
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10. So what can I do? Website development Content management including blogs E-commerce solutions Search engine optimisation Email marketing Online surveys and questionnaires Social media planning and marketing Website and other maintenance
11. How does it work? 2. Project design, planning and fixed-price quotation Keyword analysis New website / re-skin existing website Search engine optimisation so you can be found – natural search / advertising Push out your messages using social media – News RSS Blog / Twitter / Facebook / LinkedIn Ongoing maintenance Email marketing / online surveys
12. How does it work? 3. Implementation Research and analyse the keywords related to your business Design how your website will look Prototype so you can get a feel Listen to your feedback and make changes Setup the website, add content / information and amend until you feel happy Submit to search engines Setup adwords / social media plan / email marketing / online surveys Listen to feedback and maintain and improve over time
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22. Wouldn’t it be great if… Your product / service sales increase because customers can hear about you, find you more easily, can see clearly what you are offering and understand what they are getting? Delighted customers Cost of selling is reduced Cost of returns / complaints is reduced Your customers feel happier because when they get in touch – you listen and respond quickly to provide exactly want they require? Recommend you to their friends or colleagues Give you more (or repeat) business A good referral for me is someone who wants to make more money using the internet