2. Rare-to-Wear connects designers rare2wear is an open platform
directly with consumers, using the where we all users recreate what we
power of an open social network. know for fashion. Here, designers,
manufacturers, and consumers connect
We provide tools for designers to and interact directly with each other.
promote, produce and retail their
products worldwide, so they can gain Designers are provided with tools
exposure and build their brand. and services through which they can
manufacture their products and show
In doing so, we create a transparent them in the global fashion market. They
and truly engaging process for an will be able to build and strengthen
audience of discerning shoppers, their brands and directly communicate
fashion-lovers and industry experts, with their consumers.
and the means to influence the success
of upcoming fashion designers. This is an open place where consumers
who love fashion and craft minded
designers meet, connect, and create
new fashion cultures.
Join us in this exciting and creative
new world.

3. contents
4 WHO WE ARE
A Story: by a Designer”Quotation”
Why: Reality of Fashion Circle
What we do
9 WE INVITE YOU TO r2w
Flow of R2W
Option 1 & 2
16 WE OFFER YOU
DESIGNER’S CELL
SAMPLE LAB
READY2MEET
GREEN SHOWER
21 Value & Benefit
22 Suggestions

5. who we are 5
Don’t be Boring, A web-based collaborative fashion
commerce platform where designers,
Here R2W
manufacturers, and consumers
directly interchange their ideas and
create new fashion culture.
have Another Innovative web-based social commerce Plaform
Fashion Way
Fashion Ecosystem
Production
r2w is a community for consumers with diverse tastes seeking for new
Designers independent designers’ brands.
Consumers
r2w is a system where experience and craftsmanship are the core of the
manufacturing process.
r2w is an experiment where fashion, architecture, media and behavioral
art and other ways of culture meet.
r2w is a new, refreshing, and healthy impact, product of fashion innovation.

6. A Story 6
A story by a A story from
designer in NY a designer in NY
“ She got to know how difficult it was “ …The most difficult thing for an indepen-
for designers to reach their target dent designer was that in spite her
audience, no matter how amazing their outstanding design collection, she could
collections were. Moreover, as a not find her target customers and if
fashion-lover, she was frustrated at she found, she could not know how to
paying sky-high prices at department approach them.
stores for some pretty mediocre items. I am a designer and at the same time,
The fashion industry seemed broken.” I am also a consumer who loves fashion.
And I hate to pay enormous amount
of money for a mediocre product. But the
dilemma is that in order to distribute
my collection through a select shop or
a department store, the pricing has to
be high because of the high margins the
distributors take. Hence the consumers
feel that products from an independent
designer like me is irrationally high.

7. why 7
Reality of PRODUCTION System
Fashion Circle The designer is in charge of the whole production chain
(manufacture, marketing, distribution)
Design -> Sample production -> Main production ->
Sales (select shop, department stores) -> Stock
Designer ‘It is a risk to try new experiments’
Consumers’ taste prediction, retail contracts,
inventory control, etc.
Consumer ‘Products of independent designers are expensive’
High retail margin, higher production
costs due to small production.
Production line ‘We want to avoid new product development ’
In the areas of fabric and pattern, purchase and
production, small production is being avoided.

8. what we do 8
PLATFORM Online voting and pre-order:
get to know consumers’ tastes and reduce inventory risks
Stories and contents:
Entry of fashion people, expansion of customer segment
Economics of scale through web:
win-win relationship between production and designers
STAKEHOLDER’S Designer
Merit new experiment ; brand appeal;
acknowledge consumers tastes; lower inventory risks;
brand identity appeal through designer’s Cell
Consumer
item diversity; direct contact with designers;
unique items at reasonable prices;
continuous interest in the designers
Production line
new product development; appropriate manufacture;
resource distribution for the target price

9. we invite you to r2 9
m

10. how it works 10
flow
designer consumer

11. how it works 11
Designers can participate in R2W 1. DESIGN SKETCH
through 2 optional methods. 2. Development, SAMPLE production
3. SAMPLE /PRE-COLLE
4. GET PRODUCEDCTION
option 1 Get
Voted
Get
Pre-
Upload SKETCH online-> Loved order
Consumer response through VOTE service->
Sample production ->
Production of pre-ordered products
Get
option 2 Pre-
order
Upload samples
(including pre-collection )->
Production of pre-ordered products

12. how it works 12
Option 1.Get Voted & Loved
The designer uploads the sketch together
with concept image on R2W.
R2W publishes the sketch with an explanation
of the concept and the designer.
R2W gets feedback and comments from users
and potential consumers via web.
Production of sample product
1. RARE-to-WEAR SAMPLE LAB assists with
sample production of popular sketches
(direct communication between designers
and sample production team)
2. Sample production of the designer’s
existing samples
(popularity of the sketches is upon the
VOTE system or the designer’s judgment)

13. how it works 13

14. how it works 14
Option 2.Pre-collection/Pre-order
1. Sample product is manufactured though
R2W’s VOTE service
2. PRE-COLLECTION
These are collection products of the
designer that are not fabricated yet.
PRE-COLLECTION is processed on the web.
All purchases in R2W are PRE-ORDERED.
Within a certain period of time there should
be a pre-order of the target production
quantity that the designer had set a priori.
When the goal is met, the corresponding
amount is transferred from the buyer’s
account. Then we start with sample
production.
Rare to wear At R2W, we basically take 20% of fee.
The fee amount may vary for
promotional reasons.

15. 15
We do believe
designers have many
stories and their
own philosophy on
their designs.

16. we offer you 16

17. designer’s cell 17
Where the philosophy, story, and creative
process of independent designer are met.
Where fashion consumers with special
tastes share their views.
For the consumers to become fans of a
designer, simple informational profile and
collection list of the designer are not enough.
This is a space where people can experience
the philosophy, work process and concepts
of the designers that have been accumulated
through many years.
Work process of each designer,sketch note,
concep image, visual work, experimental
movies, etc. You can witness the creation
and production processes of fashion Not
merely a designer’s profile, but a real place:
Designer’s Cell
: Hussein Chalayan <Dazed & Confuzed>

18. sample lab 18
R2W helps you with sample production.
Pre-order production and small production
are very difficult to implement with current
manufacturing and distribution structures.
Designers need to reduce development costs
as well as manufacturers need easily mass-
produce their products.
If you want to manufacture those sketches
that receive support from consumers and
fans, R2W connects you with our partner
sample labs.

19. party ready2meet 19
R2W is cultural lab that interconnects fashion with architecture, media art, and behavioral art.
[FASHION ‘EYE’ LAB] [ANOTHER FASHION SHOW/ INSTALLATION]
We take a more conceptual approach when looking We want to offer new experiences through
at the designs created by fashion designers. They which anyone can see what ’s happening in
are much more than just ‘products’. the fashion world of Seoul. A fashion not
We try new ways of visualization; we co-work with on run-a-way stages but on real streets and
different artists, from photographers to installation neighborhoods that represent the city of Seoul.
artists and create new image and media works.
[Lasting Study ! Campaign Project ] [INNER RARE2WEAR_ ]
Fashion ecosystem creation and trend research ‘stock becomes stockist ’
projects that lead to new fashion campaigns; Re-discovery of old clothing.
collaboration with fashion students in planning and
researching new projects.

20. green shower 20
positive minding
R2W is a healthy process where it not only Ethical fashion
innovates fashion but also it creates good POSITIVE REWARDING system on eco-friendly
impact on it. products. (fee reduction, investment on sample
production, etc.)
Connection with the European
ETHICAL FASHION NETWORK
Information share.
Domestic contact source to such as SORCE
EXPO, SORCE (Network to London Fashion
Week, Fair)

21. values & benefits 21
Chance Low-Risk
We focus on the 90% of the creations that have Smooth cash-flow through pre-order system.
not yet given birth due to market barriers. Low inventory control and risk that eventually
We create a lively and diverse fashion through with benefit the cash-flow.
social web.
True Fans
Sustainability Expansion of fans who deeply engage with
We avoid waste that comes from wrong the designer and understands the concepts
prediction of consumer tastes and mass behind each design.
production that lead the way to piles of stocks. Sustainable and close communication with
We want a sustainable and a wise way of consumers which will bring about deeper
production where wastes are minimized. consumer engagement.
Cross-over
Fashion has been always are the crosswords of
many cultures.
We will meet new ways of creations and
approach fashion with newness and beauty.

22. suggestions 22
Join.
Join R2W and demonstrate your potential that had
been locked out by market barriers for so many
years. Be a trend leader yourself.
Here at R2W, we are with you.
Don’t be boring.
We want to create newer and more diverse
fashion sceneries.
We want to be a place where designers can appeal
their philosophies and originalities directly to their
fans, a place there creativity originates.
Fashion is for enjoy. It ’s a culture that is closely
linked to social contexts.

23. 23
thank you