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The Lounge Group Trend Report 2: Making the Mundane Fun
1. trendreport#2
musical
barcodes,
interactive
park benches,
increased
commuter
status and
rewarding
to-do lists/
a lounge group
trend report on This edition’s theme ‘making the mundane fun’
making the is all about adding unexpected interest to the
day-to-day and making the less fun parts of our
mundane fun lives more enjoyable.
This month The Lounge examines the increase in products, services and
experiences that aim to make the everyday exceptional. After all, it’s not
what you do but how you do it…
next
8. trendreport#2
a lounge group
trend report on
making the
mundane fun
This month’s theme of ‘making For consumers: Time saving services are
common. If there is a shortcut or simplification
the mundane fun’ is all about
process that exists, many consumers will have
engaging consumers by building an not only embraced but implemented it. The
experience around the less fun parts issue is not all ‘task’ time can be eradicated and
of their lives and making them more it encroaches on time for personal enjoyment.
enjoyable as a result. If you combine this with consumers’ continuing
desire to be entertained at all times, there is a
This includes the following:
clearly identifiable need for the maximisation of
Using a ‘smile in the mind’ mechanic to inject fun whenever, and wherever possible.
humour and interest into the banal
For brands: Brands that help generate better day-
Engaging with consumers increasing to-day experiences of mundane activities will not
awareness of ‘gamification’ culture to only be appreciated but will also stand out. As a
encourage productivity via reward result of offering an alternate approach, they are We’re a creative communications
Adding unexpected interest that allows more likely to be remembered and the experience agency with a network of
will be retained for a longer period of time. 10,000 consumers at our heart.
consumers to change their behaviour for the And we’re passionate about
better - whether that be for self-improvement, It’s easy to be passionate about the things we understanding their world and
time maximisation or even to help their connecting with them in the right
love, but helping consumers to find passion in the way. If you’d like to know more
surrounding environment mundane, monotonous, day-to-day tasks that we about how we do it, email
all have to do is a great way to engage them and sara.gil@theloungegroup.com or
call her on 020 7940 4381.
really standout in a crowded market.
theloungegroup.com