The Lounge Group tackles the theme of 'challenge' in this months trend report. 'Challenge' is all about brands embracing their own competitive spirit and that of their consumers by taking up different challenges or by challenging themselves whilst creating engaging content.
7. trendreport#3
a lounge
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challenge
‘Challenge’ is a great way to For Consumers: We want to feel special. If a brand
connect with consumers by can relate to us and make us feel rewarded for our
efforts in engaging with them, then we are more
offering both satisfaction and
likely to engage in an ongoing interaction with
reward for making an effort.
them. Without this element of reward, consumers
Ensuring consumers feel a sense
won’t feel inclined to make the effort. Challenge
of personal achievement - provides a raison d’être to engage and can also
leading to further brand give the strong reward element that comes with
engagement, generating word seeking the thrill of the win.
of mouth and greater recall.
For Brands: Offering reward for engagement by
This includes the following: challenging their consumers with competitions
• Providing consumers with a brand experience and events is nothing new. However, often
that brings your brand and/or product values aided by the latest technologies, brands are We’re a creative communications
to life constantly coming up with new and exciting agency with a network of
10,000 consumers at our heart.
ways to connect with their consumers in the form
• Engaging with consumer’s personal ambitions, And we’re passionate about
of challenges. This allows brands to increase understanding their world and
competitive spirit and their desire to achieve connecting with them in the right
the level of engagement that they have with
and win way. If you’d like to know more
audiences through interactivity and therefore about how we do it, email
• Facilitating sharing their experience with friends drives stronger recall and loyalty. sara.gil@theloungegroup.com or
call her on 020 7940 4381.
and family using technology and social networks
theloungegroup.com