On August 8, 2008 ... as part of the interview process to get in the door at the local virtual gift firm Viximo ... I had the distinct pleasure of presenting my passions to about a dozen amazing people on the Viximo team. Long story short, I didn\'t get the gig. But I decided to post this PDF of my Keynote as a way to introduce myself, show you a few of the important colleagues, friends and faces that have inspired and influenced my work and professional life, and give you a peek into my eclectic interests and personality. Enjoy!

1. passion presentation to viximo
user experience design
professional passion + influences
lou suSi | 080808

2. passion presentation to viximo
introduction
Lou Susi
ux lead for Monster designer + technologist
artist | musician | writer husband + father
user experience design
professional passion + influences
lou suSi | 080808

3. passion presentation to viximo
education
1992 | ba in art university of massachusetts at Lowell
wpi + bu too
user experience design
professional passion + influences
lou suSi | 080808

4. passion presentation to viximo
separate lives
art + creativity
career
user experience design
professional passion + influences
lou suSi | 080808

5. passion presentation to viximo
focus
and now ...
back to our regularly
scheduled program
user experience design
professional passion + influences
lou suSi | 080808

6. passion presentation to viximo
education
1992 | ba in art university of massachusetts at Lowell
wpi + bu too
2002 | certificate in multimedia applications
2008 | mini-mba creative continuum
bentley + mass college of art + design
user experience design
professional passion + influences
lou suSi | 080808

7. passion presentation to viximo
intersection
art + technology
content + interaction
user experience design
professional passion + influences
lou suSi | 080808

8. passion presentation to viximo
career
1996 community newspaper company
goldk
bxos interactive
webex weboffice
tubes
today monster
user experience design
professional passion + influences
lou suSi | 080808

9. passion presentation to viximo
influences
user experience design
professional passion + influences
lou suSi | 080808

10. passion presentation to viximo
influences
user experience design
professional passion + influences
lou suSi | 080808

11. passion presentation to viximo
influences
user experience design
professional passion + influences
lou suSi | 080808

12. passion presentation to viximo
recent reading list
user experience design
professional passion + influences
lou suSi | 080808

13. passion presentation to viximo
recent reading list
user experience design
professional passion + influences
lou suSi | 080808

14. passion presentation to viximo
question
what’s the difference between
web design + ‘user experience design?’
user experience design
professional passion + influences
lou suSi | 080808

15. passion presentation to viximo
answer
web design
the web is a collection of interconnected documents and other resources
{ text, images, video + other multimedia } linked by symbolic hyperlinks and urls
more focus on the information + objects being ‘out there’
user experience design
the web is an experience made up of all the same ingredients, but with
user-centered design { ucd } we focus on the user + specifically on how
the user encounters + interacts with the experience we present them
user experience design
professional passion + influences
lou suSi | 080808

16. passion presentation to viximo
definition
user experience design
user experience design is a subset of the field of
experience design which pertains to the creation of the
architecture and interaction models which impact a user's
perception of a device or system | the scope of the field
is directed at affecting "all aspects of the user’s interaction
with the product: how it is perceived, learned, and used.”
user experience design
professional passion + influences
lou suSi | 080808

17. passion presentation to viximo
definition
user experience design includes:
human computer interaction
information architecture
interaction design
interface design
user interface design
usability
usability engineering
visual design
user experience design
professional passion + influences
lou suSi | 080808

18. passion presentation to viximo
definition
user experience design includes:
as with the fields mentioned above, user experience design
is a highly multi-disciplinary field, incorporating aspects of
psychology, anthropology, computer science, graphic design,
industrial design and cognitive science.
user experience design
professional passion + influences
lou suSi | 080808

19. passion presentation to viximo
question
if you could only use one or the other,
which would you choose ...
email or the web?
user experience design
professional passion + influences
lou suSi | 080808

20. passion presentation to viximo
quotes
2004 clyve + the management
@ le cabaret des enfant terribles
‘
When I send an email to you
+ you email me back
‘
it makes me feel so good inside
it makes me feel so special
user experience design
professional passion + influences
lou suSi | 080808

21. passion presentation to viximo
recent observation
a certain movement toward
ocd-like interactivity
addictive behavior
user experience design
professional passion + influences
lou suSi | 080808

22. passion presentation to viximo
evolution of the web
1980-1991 development of the world wide web
1991 web 1.0 { first website published }
1992-1995 growth of the www
1996-1998 commercialization of the web
1999-2001 dot com boom + bust
2002-today the web is everywhere
2004 the birth of web 2.0
user experience design
professional passion + influences
lou suSi | 080808

23. passion presentation to viximo
evolution of the web
web 1.0
static websites | one-way communication
web 2.0
dynamic websites | more collaboration + communication |
hosted services | social-networking | wikis | blogs
web 3.0
‘the intelligent web’ | semantic technologies | saas | next
user experience design
professional passion + influences
lou suSi | 080808

24. passion presentation to viximo
social media
user experience design
professional passion + influences
lou suSi | 080808

25. passion presentation to viximo
techniques
user-centered design makes use of:
user research
flows and navigation maps
user stories or scenarios
persona development + use
wireframes
prototypes
written specifications
graphic mockups
user experience design
professional passion + influences
lou suSi | 080808

26. passion presentation to viximo
sketchboard
user experience design
professional passion + influences
lou suSi | 080808

27. passion presentation to viximo
sketchboard
user experience design
professional passion + influences
lou suSi | 080808

31. passion presentation to viximo
question
there is no ‘i’
in user-centered design
user experience design
professional passion + influences
lou suSi | 080808

32. passion presentation to viximo
answer
of course there is
user-centered design has one ‘i’ in the second syllable of the work design
a note about user research + the role of the design team
user-centered design is just that ... ‘user-centered’ ... it is not ‘user-driven’ | that is,
the design in ucd is ‘informed’ by the user research + the information gathered by
the ux team, but the ultimate decision, the ultimate resulting experience should
be very thoughtfully designed based upon user goals, business goals, research +
other heuristic knowledge alongside best-practices
user experience design
professional passion + influences
lou suSi | 080808

33. passion presentation to viximo
a better web
jakob nielsen + hoa loranger
prioritizing web usability, 2006
today we have a much better experience
partially because visitors | users | participants have learned
partially because designers + technologists have learned
user experience design
professional passion + influences
lou suSi | 080808

34. passion presentation to viximo
era of convergence
not just the web + mobile convergence
the web + mobile + live event
+ other media + n = return to community
user experience design
professional passion + influences
lou suSi | 080808

35. passion presentation to viximo
thank you
user experience design
professional passion + influences
lou suSi | 080808