This document discusses user experience (UX) mindshare and how companies can innovate while avoiding danger. It asks what UX mindshare means, how companies can share what is on their mind through their devices, and how to innovate without risk.

1. ux mindshare

2. what does that mean?
exactly
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3. a little vague

4. a little bit too literally

5. ux mindshare device

6. mind + share

7. how do we share

8. what’s on our mind?

9. innovation

10. danger

31. thank you