1. Delivering the Affluent African-American Market

2. UPTOWN Media Group Delivers
• Truly Special access … to a Truly Special Market
• Integrated media reaching a market nearly
untouched by traditional media
• A lush, bi-monthly publication that celebrates
the luxury lifestyles of influential Black
professionals across the country
• Provocative profiles of tastemakers
• National magazine, with City-specific editions
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3. UPTOWN Media Group Delivers
• Affluent & Educated African Americans with
incredibly discerning luxury market tastes
• Average Household Income … $132,000
• Graduated College + … 85.5%
• Median Age … 37.4 yrs.
• Employed … 84.5%
• Professional / Managerial … 80.3%
• African-American … 93.1%
Source: 2009 Uptown Magazine Reader Study; conducted by TouchPoint Research
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4. Why Advertise with UPTOWN?
“If you do what you’ve always done,
you’ll get what you’ve always gotten.”
Tony Robbins, World Authority on Leadership Psychology
America’s First Family
*The purchasing power of the
African-American market is projected
to break the $1 trillion by 2012.
Change has come. This is the new face of America.
Source: 2010 African-American/Black Market Profile,
Magazine Publishers of America (M.P.A.)
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5. Why Advertise with UPTOWN?
• A 2010 Census study, within
"African Americans Revealed*,"
predicts that the upcoming
Census count will find that 42
million African-Americans
reside in the U.S., a 13.4%
Black is the new green.
increase from the 2000 Census
African Americans in 2008
- a higher growth rate than the accounted for a 10%
projected 9.8% increase for increase in population from
2008 versus 2000, while
the total U.S. population. African-American buying
power increased more than
55% during the same period
to $913 billion.
*African-Americans Revealed study conducted by BET, February 2010
Source: Brief, Center for Media Research, February 2010
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6. Why Advertise with UPTOWN?
• As the world changes, successful companies will adjust their
strategies to fit in with the new paradigm. Those entities adhering
to old tactics are setting themselves up for failure.
• The global view of the African American has shifted. We are no
longer viewed as just consumers, athletes and entertainers; we are
the new scholars, entrepreneurs, multi-millionaires and societal icons.
We are influencers.
• Ahead of the curve, UPTOWN is the only publication of its kind,
delivering an audience of Affluent African-American Influencers not
found in other magazines.
Oprah Winfrey
Ranked by Forbes as the richest African American in the 20th Century
and beyond.
Listed in Time magazine’s 100 Most Influential People of the Century –
the only AA (of 4 people total) noted as influential in both the 20th and
the 21st Centuries.
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7. Where can the AAA market be found?
% African-American % HHI $75M+
• U.S. Population 12% 39%
• UPTOWN 93% 67%
• Jet 93% 21%
• Black Enterprise 91% 30%
• Ebony 89% 25%
• Essence 89% 29%
• Oprah 26% 48%
• New York Magazine 15% 64%
• Vanity Fair 12% 50%
• The New Yorker 8% 58%
• Travel & Leisure 7% 63%
Sources: 2009 MRI and 2009 Uptown Reader Study
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8. Where can the AAA market be found?
• There are magazines that do a great job of targeting
African-American readers … but they do not possess
genuine affluence.
• There are magazines that do a great job of targeting
Affluent readers … but they do not possess any
meaningful concentration of African Americans.
• UPTOWN has effectively combined
two over-saturated sectors to deliver
a unique and underserved niche - African-
American
UPTOWN Affluent
Affluent African Americans.
This audience just can’t be found
in other magazines.
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9. The UPTOWN Reader is…
• Engaged
• Spends an average of 91 minutes with an issue
• Loyal
• 65% has read at least 3 of the last 4 issues
• An Action-Taker
• 73% told a friend about something they
read in UPTOWN
• 53% went online to advertiser’s website
• 32% stated that they bought a product as a
result of reading UPTOWN.
• Extremely satisfied with UPTOWN magazine
• 95% rate UPTOWN as “Excellent or Good”
• 67% rate UPTOWN as “Excellent”
Source: 2009 Uptown Magazine Reader Study; conducted by TouchPoint Research
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10. Demographic Overview
• Affluent African Americans … Young, Rich & Smart!
• African-American … 93%
• Dual Audience … 65% Female / 35% Male
• Young … Median Age = 37.4 yrs. (8 years less than US norm)
• Age 21 plus: 98.9%
• Age 21-49: 89.1%
• Well-Educated … 86% College Graduate or better
• 98% Any College+; 40% Post-Graduate Study+
• Single … 53% Single, Never Married
• Urban … 59% Live in Urban area (38% in Suburban)
• High-Level Employment … 80% Professional / Managerial
• Affluent … Average HHI $132,000 (Median = $109,000)
• $100,000 plus: 53% | $150,000 plus: 35% | $200,000 plus: 23%;
Source: 2009 Uptown Magazine Reader Study; conducted by TouchPoint Research
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11. Affluent African American Lifestyle Driver

12. Our Market Segment Drives Trends
Here’s what our readers are up to:
• Purchasing luxury cars, detailing and
automotive products
• Traveling extensively – both
Domestically & Abroad
• Keeping up with the latest
consumer electronics
• Dining out at five-star restaurants
• Frequenting the theatre, concerts, and
other fine arts & entertainment venues
• Always on the hunt for Luxury
• Actively managing their Finances
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13. Automotive
• Spent an average of $24,676 for
new vehicle in past year
• Almost half plan to purchase a new
vehicle in the next 24 months
• Spent an average of $8,768 for auto
aftermarket products*
TOP 5 AUTOMOTIVE ATTITUDINAL ATTRIBUTES (% Completely Agree)
• 49% - I look forward to technology advancements in new vehicles
• 47% - Quality of workmanship more important than anything else
• 44% - When I find a vehicle I like, I recommend it to people I know
• 31% - First consideration in choosing vehicle is exterior styling
• 24% - I enjoy personalizing my vehicle to reflect my individual tastes
* - in past year, including sounds systems, navigations systems, wheels/rims, etc.
Source: 2009 Uptown Magazine Reader Study; conducted by TouchPoint Research
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14. Top 15 Auto Brands of Our Readers
Luxury nameplates dominate Uptown readers’ owned vehicles
• Mercedes-Benz (11%) • Audi (6%)
• Honda (10%) • Lexus (6%)
• BMW (9%) • Infiniti (4%)
• Toyota (8%) • Chevrolet (4%)
• Land Rover (7%) • Jaguar (4%)
• Nissan (7%) • Buick (4%)
• Jeep (7%) • Cadillac (4%)
• Ford (7%)
Source: 2009 Uptown Magazine Reader Study; conducted by TouchPoint Research
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15. Travel Expenditures
• 86% of UPTOWN readers Have
a Valid Passport
• 62% Took an International Trip
in the past 12 months
• 65% Took 3 or more Domestic
Trips in the past 12 months
TOP TRAVEL HIGHLIGHTS
• State that 37% of their Travel is for Business
• 57% of their Travel is for Leisure (and 16% stating it’s for “Both” *)
• 81% prefer to make their travel plans Online (24% use Travel Agents *)
• 60% Stay at Boutique Hotels when they travel; 52% go to All-inclusive
Resorts and 53% stay at chain hotels *
* - adds to more than 100% due to multiple answers being allowed
Source: 2009 Uptown Magazine Reader Study; conducted by TouchPoint Research
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16. Technology
• The "African Americans Revealed*" study of more than 80,000 African-
American consumers on multi-media engagement and digital applications,
shows African-Americans are very tech savvy, with roughly 31% of African
American discretionary spending dollars, or $39 billion, going toward the
purchase of computers, cell phones and electronics - a proportionally higher
percentage when compared to non-African-Americans.
• African Americans:
 Spend more weekly time online (18 hours) than
watching television (15 hours)
 93% go online traditionally via their PC's, while 76%
access the web via their cell phones
 60% have downloaded music, a TV show, movie
or ringtone in the previous month
 50% regularly update and access a social
networking account
*African-Americans Revealed study conducted by BET, February 2010
Source: Brief, Center for Media Research, February 2010
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17. Technology
• UPTOWN readers own a wide array of
consumer technology
• More than 75% of UPTOWN own
digital cameras, iPods or Computers
• High Intent-to-Purchase as well –
with 52% planning to purchase new
HDTV / plasma TV
TOP CONSUMER TECH ATTITUDES (% Completely Agree)
• 50% - When I find a tech product I like, I recommend it to people
• 41% - I’m willing to pay more for top quality consumer technology
• 43% - I’m fascinated by new technology
• 26% - I give others advice when they are shopping for tech items
• 26% - I’m one of the first of my friends to try new tech products
Source: 2009 UPTOWN Magazine Reader Study; conducted by TouchPoint Research
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18. Technology: Own/Plan to Buy
Own Plan to Buy *
• Digital Camera 83% 24%
• iPod / MP3 player 81% 20%
• Computer – PC 76% 12%
• Plasma TV / HDTV 59% 52%
• PDA / Blackberry 55% 14%
• Stereo / Home Theatre 54% 26%
• Computer – Mac 39% 34%
• Digital Camcorder 36% 27%
• iPhone 34% 29%
• Satellite Radio 22% 23%
* - plan to purchase in the next 12 months
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19. Technology
Technology retailers are UPTOWN readers’ favorite location to purchase
tech products; but Online purchases (both types) are popular too!
Chain Retail Stores 78%
Online (Retail store's
site)
49%
Local Store 36%
Discount Retailer 27%
Department Store 26%
Online (eBay, Amazon) 23%
Other 5%
0% 20% 40% 60% 80% 100%
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20. Dining and Nightlife
In an average month, UPTOWN readers
• Dine out 7.5 times
• Go to Bars/Nightclubs 4.5 times
• Go to movies 2.7 times
• Attend Shows/Concerts 2.1 times
• Attend Sporting Events 1.6 times
TOP ENTERTAINING/DINING HIGHLIGHTS
• Dining Out – 70% go 4+ times per mo. and Spend an average of $105 each time
• Bars & Nightclubs – 45% go 4+ times per mo.; spend an average of $81 each time
• Movies – 30% go 4+ times per mo.; spend an average of $31 each time
• Shows & Concerts – 31% go 4+ times per mo.; spend an average of $128 each time
• Sporting Events – they spend an average of $112 each time
Source: 2009 Uptown Magazine Reader Study; conducted by TouchPoint Research
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21. Spirits
White Goods are Uptown’s favorite; but premium scotch,
cognacs and brandy are popular too!
Distilled Spirits consumed past 6 months
• Vodka 87%
• Rum 71%
• Tequila 54%
• Cognac 39%
• Gin 29%
• Scotch 30%
• Blended Whiskey 26%
• Brandy 9%
Source: 2009 UPTOWN Magazine Reader Study; conducted by TouchPoint Research
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22. Luxury Goods
WATCHES
• 55% own 3 or more watches
• Spent an avg. of $1,112 on watches
JEWELRY
• 53% bought earrings; and over 30% each bought
necklaces, bracelets and/or rings
• Spent an avg. of $1,265 on jewelry
LUXURY GOODS – Reasons for Purchase
• 64% - “I saw it had to have it!”
• 39% - “Something I have been wanting for some time”
• 31% - “As a gift”
• 12% - “As an investment”
• 7% - “other”
Source: 2009 UPTOWN Magazine Reader Study; conducted by TouchPoint Research
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23. Financial Services
UPTOWN readers use a diverse range of financial services
to manage their considerable assets
Financial Advisor 56%
Full-Service Broker 21%
Online Broker 19%
Discount Broker 4%
0% 10% 20% 30% 40% 50% 60%
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24. Personal Care
• UPTOWN readers spend an
average of $77.50 for each of
their personal care products
• 27% spend $100 or more on
their personal care products
TOP PERSONAL CARE PRODUCT USE HIGHLIGHTS
• 88% - Use Hand & Body Creams regularly
• 84% - Use Cologne / Perfume regularly
• 77% - Use Shampoo / Conditioner regularly
• 74% - Use Body Wash / Shower Gel regularly
• 57% - Use Hair Styling Products regularly
• 24% - Use Hair Coloring Products regularly
Source: 2009 UPTOWN Magazine Reader Study; conducted by TouchPoint Research
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25. Summary: Demographic
• Exclusive Access to Affluent, Educated
African Americans and their luxury tastes
• Young … 37 year old median age
• Affluent … Average HHI $132,000
• Smart … 86% Graduated College +
• High-end Employment … 80% Prof. / Managerial
• African American … 93.1%
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26. Toast to Luxury, Lifestyle & Living.
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