What is the value proposition for agile? Does agile deliver on those benefits? What do the practitioners using it say? In 2010, I began asking Scrum experts and practitioners about their perceived value of Scrum. A common response was, "it depends on what you mean by value." When presented with examples like return on investment or internal rate of return, they often stated that they don’t use those waterfall measures. However, when asked about value being nimble, they told me I was getting warmer... During my doctoral research in 2013-2014, I interviewed 32 Scrum and Scaled Agile Framework (SAFe) practitioners from 17 industries in Southern and Northern California and Nevada to learn about the value of Scrum to their organizations based on their experiences. The practitioners included: four business leaders, three Scrum coaches, two product owners, eight Scrum masters, three Scrum team members, and 12 other professionals. The discussion continued with attendees at AgileOpen to capture additional insights. Dr. Dave Cornelius is an experienced business and IT professional and globally recognized lean and agile catalyst that empowers others to achieve their very best. Dave’s specialty is leading and coaching co-located and distributed teams to deliver quality innovations from concept to cash. Learn more about Dave by visiting www.Dave-Cornelius.com and follow him on twitter @DrCorneliusInfo.

1. What
is
Agile
Doing
for
You?
Evalua6ng
the
Value
of
Scrum
to
Organiza6ons
Dr.
Dave
Cornelius,
Servant
Leader
DM,
MBA,
PMP,
PMI-­‐ACP,
CSP,
SSBB,
ITIL
v3
©2014
Dave
Cornelius
1

2. 2
Minutes
of
Networking
• Form
a
small
team
of
2
people
• Each
person
have
1
minute
to
respond
• Ques6on?
– If
you
lived
on
a
farm,
which
chore
above
all
others
would
you
definitely
not
want
to
do?
• Switch
aWer
1
minute
©2014
Dave
Cornelius
2

3. Agenda
©2014
Dave
Cornelius
3

4. Learning
Goals
• At
the
end
of
this
workshop
be
able
to:
– Educate
others
about
the
Scrum
value
to
organiza6ons
– Evaluate
and
course
correct
your
value
perspec6ve
of
Scrum
– Lead
the
lean
and
agility
transforma6on
– Be
an
evangelist
for
the
value
of
Scrum
to
organiza6ons
©2014
Dave
Cornelius
4

5. History
of
Scrum
1986
–Takeuchi
&
Nonaka
coined
Scrum
product
development
in
Harvard
Business
Review
1993
–
Jeff
Sutherland
created
Scrum
process
2001
–
Agile
Manifesto
1
2
3
–
Scrum
Alliance
Created
4
2002
-­‐
Dr.
Dave
Cornelius
“The
Value
of
Scrum
to
Organiza6ons”
X
2014
–
Scaled
Agile
Framework
(SAFe)
5
2007
There
are
more
great
historical
Scrum
moments
©2014
Dave
Cornelius
5
Source:
Scrum
Alliance
(2014)

6. 2014
Lean
&
Agile
Catalyst:
Thought
leadership
2002
Chief
Architect:
2011-­‐Present:
Scrum
&
SAFe
Prac66oner
2010:
Developed
and
delivered
Scrum
Training
2006
Sr.
Mgr.
Prod.
Dev.:
Introduced
Scrum
to
rescue
project
My
Agility
Journey
First
Agile
project
©2014
Dave
Cornelius
6

7. Lean
Thinking?
• Embraces
kaizen
or
con6nual
improvement
• Eliminates
delays/waste
• Maximizes
the
value
stream
• Balances
flow/work
in
progress
(WIP)
• Streamlines
pull/customer
demand
• Applies
the
Plan-­‐Do-­‐Check-­‐Act
Method
©2014
Dave
Cornelius
7

8. Agile Thinking?
• Delivers
customer
value
through
itera6ve
steps
• Frequent
collabora6on
-­‐
engages
people
in
the
value
stream
• Inspects
and
adapts
• Responds
to
change
• Embraces
con6nual
improvement
through
retrospec6ves
• Applies
the
Plan-­‐Do-­‐Inspect-­‐Adapt
Method
©2014
Dave
Cornelius
8

9. What
Leaders
want
from
Agile
Prac6ces?
Predictability
1
Products
that
delight
customers
2
3
Reduced
risks
Cross-­‐func6onal
team
engagement
4
©2014
Dave
Cornelius
9

10. Problem
Statement
Close
the
value
of
Scrum
knowledge
gap
to
organiza6ons
Iden6fy
organiza6onal
change
management
ac6vi6es
for
effec6ve
adop6on
of
Scrum
Evaluate
the
value
of
Scrum
to
the
organiza6ons
©2014
Dave
Cornelius
10

11. Purpose
of
the
Research
Guided
by
the
systems
thinking
theory,
which
holds
that
balancing
and
reinforcing
feedback
loops
are
central
to
con6nuous
improvements
•
Achieve
greater
understanding
of
the
value
of
Scrum
to
organiza6ons
•
Examined
through
32
study
par6cipants
lived
experiences
©2014
Dave
Cornelius
11

12. Nature
of
the
Research
Qualita6ve
mul6-­‐case
study
design
Discovered
how
Scrum
prac66oners
perceived
the
value
of
Scrum
Discovered
whether
Scrum
helped
daily
work
ac6vi6es
Discovered
whether
Scrum
change
management
ac6vi6es
hampered
or
increased
acceptance
of
the
new©
2p01a4
Draaved
Coirgnemlius
12

13. Theore6cal
Framework
• Systems
thinking
theory
emphasizes
the
self-­‐organiza6on
prac6ce
• Posi6ve
and
nega6ve
feedback
loops
-­‐
reinforcing
and
balancing
ac6ons
on
processes
Source:
Cornelius
(2014)
©2014
Dave
Cornelius
13

14. Research
Par6cipants
Demographics
Par6cipants
from
soWware
companies
in
17
industries
32
study
par6cipants
-­‐
California
and
Nevada
Scrum
and
Scaled
Agile
Framework
(SAFe)
prac66oners
Four
business
leaders
Three
Scrum
coaches
Two
Product
Owners
Eight
Scrum
masters
Three
Scrum
team
members
12
other
roles
(PM,
QA
Mgr,
Dev
Mgr.,
etc)
©2014
Dave
Cornelius
14

15. Gender
Distribu6on
• 6
females
and
26
males
(19%
and
81%,
respec6vely)
©2014
Dave
Cornelius
15

16. Age
Distribu6on
• 21-­‐29
(3%)
• 30-­‐39
(38%)
• 40-­‐49
(31%)
• 50-­‐59
(25%)
• 60
and
older
(3%)
©2014
Dave
Cornelius
16

17. Business
Focus
• Study
par6cipants
organiza6on’s
products
and
services
1. Industrial
automa6on
soWware
2. Financial
services
3. Engineering
services
4. Agile
consul6ng
5. Online
adver6sing
6. Sales
lead
automa6on
soWware
7. Mobiles
device
soWware
8. Auto
casualty
insurance
9. Agile
applica6on
lifecycle
management
soWware
10. Informa6on
technology
undergraduate
curriculum
11. U6li6es
detec6on
soWware
12. Web
support
services
for
the
cruise
industry
13. Biometric
solu6ons
and
intelligence
analysis
14. Internet
insurance
rates
quote
systems
15. SoWware
services
for
tax
applica6ons
16. Entertainment
games
17. Consul6ng
services
©2014
Dave
Cornelius
17

18. Benefit
to
IT
and
Business
Leaders
The
study
findings
will
inform
exis6ng
and
future
business
leaders,
Scrum
prac66oners,
and
professional
development
organiza6ons
about
the
value
of
Scrum
to
organiza6ons
©2014
Dave
Cornelius
18

19. The
Value
of
Scrum
to
Organiza6ons:
A
Case
Study
Research
Findings
©2014
Dave
Cornelius
19

20. Research
Ques6ons
1. What
is
the
perceived
value
of
Scrum
to
the
organiza6on?
2. What
is
the
role
of
organiza6onal
change
management
(OCM)
in
implemen6ng
Scrum
in
the
organiza6on?
©2014
Dave
Cornelius
20

21. Perceived
Value
of
Scrum
to
Organiza6ons
The
Scrum
framework:
•
Enabled
a
higher
level
of
team
empowerment
and
collabora6on
•
Supported
efficiency
and
waste
elimina6on
•
Allowed
the
soWware
product
teams
to
achieve
strategic
alignment
and
transparency
•
Enabled
the
delivered
soWware
to
improve
customer
experiences
•
Supported
sa6sfac6on
of
customer
demands
with
finished
soWware
faster
to
market
©2014
Dave
Cornelius
21

22. Implemen6ng
Scrum
-­‐
Organiza6onal
Change
Management
(OCM)
Role
By
using
a
formal
OCM
process
By
leaders
providing
external
coaches
and
trainers
With
limited
or
no
OCM
processes
©2014
Dave
Cornelius
22

23. AgileOpen
SoCal
2013
&
2014
Feedback
Feedback
from
open
space
sessions
with
25
par6cipants
-­‐
“What
is
Agility
doing
for
your
business
/
organiza6on”
©2014
Dave
Cornelius
23

24. AgileOpen
SoCal
2014
Feedback
Voice
of
Customer
• Bigger
brand
• Customer
demand
focused
• Increased
loyalty
1
2 Predictability
• Improved
planning
&
deliverables
• Frequent
releases
(monthly)
• Increased
ability
to
deliver
soWware
3 Team
Engagement
• Improved
communica6on
• Silos
removed
• Shorter
turn
around
on
features
4 People
Valued
• Higher
talent
reten6on
• Individual
and
collec6ve
ownership
• Improved
team
morale
©2014
Dave
Cornelius
24

25. AgileOpen
SoCal
2013
Feedback
ü Predictable
development
and
delivery
schedule
ü Feature
or
product
releases
in
shorter
6mes
ü Frequent
product
engagement
ü Flexibility
–
customer
can
change
features
as
market
needs
dictate
ü Con6nuous
Improvement
encouraged
and
embraced
Schedule
&
Process
Predictability
Voice
of
the
Customer
1
2
ü Culture
of
innova6on;
resul6ng
in
a
beser
product
ü Self-­‐organiza6on:
With
good
coaching
performs
beser
as
a
whole
ü Peers
hold
each
other
accountable
CollaboraTon
&
Exchange
of
Ideas
3
©2014
Dave
Cornelius
25

26. AgileOpen
SoCal
2013
Feedback
Cont’d
ü Employees
input
is
valued;
empowered
to
get
valuable
work
done
ü Younger
genera6ons
will
gravitate
to
team-­‐based
crea6ve
development
ü Work
state
is
visible
to
all
ü Less
Mee6ngs,
more
work
ü Leadership
freed
to
focus
on
strategy
instead
of
reports
Employee
RetenTon
Transparency
and
Openness
4
5
©2014
Dave
Cornelius
26

27. Life
before
Scrum
• “Painful”,
“Heroic
efforts”,
“Death
marches”
©2014
Dave
Cornelius
27

28. Life
aWer
Scrum
• “Agile
and
Scrum
is
like
sunshine”
©2014
Dave
Cornelius
28

29. Get Smarter Together
• Collaborate and share our collective experiences
©2014
Dave
Cornelius
29

30. Get Smarter Together
How?
• Get in teams of 7 (+/- 2)
• Two sessions - 7 minutes each session
• Select 1 research finding
• Compare and contrast your experience to the finding
• Alternatively, discuss your own experience to add as a finding
• On a Post-it: 1 idea per post-it. Capture your discussion
• Post your ideas on the large Post-it easel pad
• 2 minutes to share learnings - At the end of each 7-minute session
• Wrap-up
– Walk the room to see what each team discussed
– Group ideas from each team into a theme
– Label the theme
©2014
Dave
Cornelius
30

31. Inquiries
• Is there anything I’ve said that I can elaborate on?
©2014
Dave
Cornelius
31

32. References
• Cornelius,
D.
A.
(2014).
The
value
of
Scrum
to
organiza6ons:
A
case
study.
Retrieved
from
ProQuest,
hsp://pqdtopen.proquest.com/pubnum/3674139.html
• Leffingwell,
D.
(2007).
Scaling
soWware
agility:
Best
prac6ces
for
large
enterprises.
Boston,
MA:
Pearson
Educa6on,
Inc.
• Takeuchi
H,
&
Nonaka,
I.
(1986).
The
new
product
development
game.
Retrieved
from
HBR.ORG.
©2014
Dave
Cornelius
32

33. Contact Information
Name: Dr. Dave Cornelius
E-mail: ME@Dave-Cornelius.COM
Other Contact Info:
• Web: www.Dave-Cornelius.com
• Twitter: @DrCorneliusInfo
• LinkedIn: www.linkedin.com/in/daveauck/
• Facebook: https://www.facebook.com/DrDaveCornelius
• Google+: google.com/+DaveCorneliusDrOrgLead
©2014
Dave
Cornelius
33

34. About Dr. Dave Cornelius
• Purpose:
– Serve God by serving others
– Inspire continual learning
– Add value to individuals by enhancing their
professional growth and development.
©2014
Dave
Cornelius
34