1. How to Write Marketing Dissertation
?
To write marketing dissertation, you have to understand the basic structure of a dissertation and
use that for writing your marketing dissertation. The commonly followed structure in dissertation
is as follows:
Title Page
The cover page of your marketing dissertation should have the following aspects covered:
Dissertation title
Your name
Reasons to submit the dissertation
Your university’s and department’s name followed by month and year
Acknowledgement
This is the page where you thank and show your appreciation to the people who assisted you in
writing your marketing dissertation.
Abstract
It is a summation of your marketing dissertation. It is normally about 120 to 150 words. It should
cover the following points:
Background of the topic

2. Aim of the study
Methods to conduct research
Results
Table of Contents
Mention all the sections and chapter and any other written work in form of a list with page
numbers.
Introduction
A marketing dissertation introduction serves as the reason to establish context for research. It
further provides information about the research question and ends with a clear hypothesis.
Literature Review
Literature review is an abstract of the published and accessible information pertaining to your
marketing dissertation topic. The information you select to review and analyze should come from
trustworthy and authentic sources. It is important since it makes you aware of the conducted
research and helps you stay focused to find out new angles to look at your own marketing
dissertation.
Methodology
In your marketing dissertation it is a crucial chapter. In this part you will have to explain how the
research of the study will be carried out. You also have to tell about the relevance and
significance of choosing the methods.

3. Results
Now you have to present the results of the evaluation of the data you collected with appropriate
and related statistical account of the raw data. Be careful about your personal opinions. You
should not include your opinion in results section. It is done in discussion part.
Discussion
In the discussion part of your marketing dissertation, you have to discuss and evaluate the
findings obtained as the result of research in context of existing and accessible literature. Here
the discussion is centered to the research question to prove it correct. It is not necessary that the
research question is approved, it might be rejected.
Recommendations
As the result of all the research findings and their analysis, you come up with further suggestions
for future work and further improvement in the field.
Bibliography
List all the information sources.
Appendices
Appendices include graphs, tables, figures, interviews, questionnaires, summaries of your
survey, and statistical results which will not be counted in the actual word count of your
research.

4. Marketing Dissertation
Topics
There is a list of marketing topics which will help you get marketing dissertation ideas or you
may even choose your own marketing dissertation topic out of it.
How does product quality affect customer loyalty among high and low touch products?
How is brand image affected by product availability?
How do retailers deal with with polygamous behaviour among customers?
How can innovations sustain brands?