- Juicy is a proposed mobile app that would allow users to shop for merchandise featured on TV shows. - The app is being developed by a team of tech and retail experts from Korea and Southeast Asia with experience at companies like Oracle, McKinsey, and Korean Development Bank. - The app aims to capitalize on the popularity of Korean media and culture abroad by connecting viewers with products from TV shows and building an e-commerce platform between Korea and Southeast Asia.

1. Juicy: Mobile app to shop for
merchandizes featured on TV shows
March 2013
By Ripe for Disruption (RFD)
© 2013 RFD

2. We are a team of tech and retail experts
Jaeho Chung (co-founder) Jianwei Low (co-founder)
 iOS developer/product manager  Business Analyst at McKinsey
at Info Bank in Korea. Developed Kuala Lumpur. Covered strategy
the 1st mobile messenger in and operations for the telecoms
Korea that attracted 2M users and retail in SEA
 Developed the alpha version of a  Summer analyst at Lehman
hit app for couples, Between Brother Hong Kong credit trading
 MBA ‘14 at Wharton School  MBA ‘14 at Wharton School
 B.S. in electrical engineering  B.S. in electrical engineering
from KAIST from Stanford University
Sanghoon Kwak (co-founder) Yoojin Won (core team)
 Software developer at Oracle’s  Loan Credit Relationship
Database Security Group in US. Manager at Korean Development
Developed security infrastructure Bank
for the next generation Oracle  Expert in the consumer and
Database media industries
 MBA ‘14 at Wharton School  MBA ‘14 at Wharton School
 B.S. and M.S. in computer  B.A. in business from Yonsei
science from Stanford University University
© 2013 RFD 1

3. Social TV around Korean media is set to explode
Proliferation of smart Korean wave winning
devices hearts and minds
• Smart TV, smart phone and • Rise of Korean culture
tablets are revolutionizing the driving consumer adoration
living room
• Korean celebrities and
• Roughly 4 in 5 tablet or media assert strong
smartphone owners now use influence over fashion trends
their devices while watching
TV • Drama and reality
competitions are the most
• And nearly 2 in 3 people use talked about TV genres on
social media while watching SNS, with 18-34 year olds
TV being the most active
Source: Nielson research study 2012, Mashable 2012
© 2013 RFD 2

4. Juicy will extend people’s interaction with TV
Brands, stylists and marketers Producers and fans co-create
list the exact/recommended content to engage the fan
merchandizes featured on community base, e.g. sharing
popular TV shows scenes, trivia, and questions
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© 2013 RFD 3

5. Creating an e-commerce pipe connecting Korea with Southeast Asia
• Target the Korean
market and establish
partnerships with
brands and producers
• Build fulfillment
capabilities and expand
into Southeast Asia
• Broaden market reach
of Korean brands and
fulfill consumer demand
in Southeast Asia
© 2013 RFD 4