The document discusses strategies for an effective website. It covers the evolution of the web from Web 1.0 to Web 3.0 and common misunderstandings about the internet. Key factors for website success include having clear business objectives, continuous maintenance and measurement, and integrating the website with core business operations. An effective website strategy also requires understanding various tools, creating an integrated online and offline plan, and managing risks.

1. Website Strategy That Works
Robin Malau - Creative Internet Professional

2. The Web Evolution
Web 1.0 Web 2.0 Web 3.0
The mostly read only The wildly read-write The portable personal
web web web
45 mio global users, 1 bio global users, Lifestreaming,
focused on companies focused on consolidating dynamic
& homepages communities & blogs contents
The semantic web,
Owning content, Sharing content,
widgets and drag &
Britannica online, Wikipedia, XML &
drop mashups, user
HTML & portals RSS
behavior

3. Common Misunderstanding
Internet systems are all
automated
Internet = Overnight
Success
We can reach everyone
automatically by having a
website Everything in the internet
are FREE!

4. Key Success Factors
Clear
Business
Objectives
Continuous
Maintenance
&
Measurement
Integration
with core
business
operations
Understanding
Tools

5. Business Objectives
Focus
Quantified
Defined Audience
Success Measurement
Competitor Research

6. Integrated Plan
Clear defined online & offline strategies
Integrated offline & online planning
Features & Benefits on each media channel

7. Continuos Updates &
Maintenance
Web analytics
Creating contents
Dead links
Regular site/database
backups
Software updates

8. Tools
E-Commerce System
Blogs
Wiki & Forum
Directories
Domain & Hosting
Social Media
Website Design
Podcasts & Multimedia
Content
Search Engine/SEO Managemet System
Web Advertising Email & Newsletter
Website Graphics
Affiliate Program

9. Website Risk Management
use the international domain registrar - more expensive, but they
might still be in business next year!
use open-source software, if you must use a Content Management
System!
use an independent web designer - if your relationship deteriorates,
you can easily switch to another!
use a independent hosting supplier - if it does not work out, you can
change hosting companies!
use an independent SEO supplier - if it does not work out, pick
another!
use a regular site backup regime - multiple copies in multiple
locations!