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Lori Packer
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Presentation given at the Penn State Web Conference, June 2013.
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It takes a lot of work to say the right thing. Particularly in UX, where we spend so much of our time being critical of design, content, strategy, and products, how do we artfully communicate with our clients to create a feeling of rapport, collaboration, and collegiality? Join this lively, interactive session to hear real-life examples from a veteran in the field on how to effectively communicate during difficult conversations. This session will examine how to: Manage challenging conversations around scoping Right a derailed project Create consensus without agreement
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It takes a lot of work to say the right thing. Particularly in UX, where we spend so much of our time being critical of design, content, strategy, and products, how do we artfully communicate with our clients to create a feeling of rapport, collaboration, and collegiality? Join this lively, interactive session to hear real-life examples from a veteran in the field on how to effectively communicate during difficult conversations. This session will examine how to: Manage challenging conversations around scoping Right a derailed project Create consensus without agreement
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Aunque aún falta mucho para poder comprender el proceso de envejecimiento, estas teorías son de gran utilidad para poder entenderlo y siempre tener en cuenta la importancia del buen trato al adulto mayor.
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Delivered at ConFab High Ed Conference, November 13, 2014. Raise your hand if you think this is you: You are a writer, editor, designer, developer, or social media manager who works in an office or institution that doesn’t seem to have a content strategy, or at least has not fully embraced the concepts, workflows, and processes that a content strategy requires. Sound familiar? And if so, what can you do from your little corner of the web publishing world to still make progress in creating content that advances the goals of your institution while serving the needs of your users?
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Ah, the humble press release. This venerable arrow in the public relations quiver is still very much with us in 2015. Depending on your organization, most of the actual words written to describe your latest news and developments may take the form of press releases. Your organization probably employs people whose full-time job is to write and distribute them. But as soon as press releases broke out of their literal envelopes and were posted to the web nearly 20 years ago, their role shifted. In addition to serving as a tool for media relations, the online press release becomes a destination in its own right, whether we think of them that way or not.
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Presentation for social media panel discussion at the American Academy of Law Schools (AALS) annual meeting in January 2014
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This presentation was delivered at HighEdWeb New England on March 15, 2013. It presents a case study comparing two online learning experiences: on a traditional, Blackboard-driven graduate degree program and the other a MOOC, or massively open online course.
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Presented at the 2012 HighEdWeb Conference in Milwaukee. Compares the experience of a traditional online degree with a new MOOC to make observations about future directions in online learning.
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Presentation for the HighEdWeb Arkansas Regional Conference on June 27, 2012.
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Presentation for the Penn State Web Conference on June 11, 2012.
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This session was presented in the Red Stapler track of the HighEdWeb 2010 in Cincinnati, describing how to talke with your boss about the importance of social media in higher education communications.
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Aunque aún falta mucho para poder comprender el proceso de envejecimiento, estas teorías son de gran utilidad para poder entenderlo y siempre tener en cuenta la importancia del buen trato al adulto mayor.
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Delivered at ConFab High Ed Conference, November 13, 2014. Raise your hand if you think this is you: You are a writer, editor, designer, developer, or social media manager who works in an office or institution that doesn’t seem to have a content strategy, or at least has not fully embraced the concepts, workflows, and processes that a content strategy requires. Sound familiar? And if so, what can you do from your little corner of the web publishing world to still make progress in creating content that advances the goals of your institution while serving the needs of your users?
No Content Tactics? Try Contact Strategy
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Lori Packer
Ah, the humble press release. This venerable arrow in the public relations quiver is still very much with us in 2015. Depending on your organization, most of the actual words written to describe your latest news and developments may take the form of press releases. Your organization probably employs people whose full-time job is to write and distribute them. But as soon as press releases broke out of their literal envelopes and were posted to the web nearly 20 years ago, their role shifted. In addition to serving as a tool for media relations, the online press release becomes a destination in its own right, whether we think of them that way or not.
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Presentation for social media panel discussion at the American Academy of Law Schools (AALS) annual meeting in January 2014
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This presentation was delivered at HighEdWeb New England on March 15, 2013. It presents a case study comparing two online learning experiences: on a traditional, Blackboard-driven graduate degree program and the other a MOOC, or massively open online course.
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