Silvano Groher and Gustavo Salami from Kuble visit IMI University Centre to talk about their unique concept of social media parties

1. Kuble - The Social Media Agency
Consulting & Coaching. Strategy & Creation. Development & Monitoring
Montag, 28. März 2011

2. What is a social media party?
It‘s a mix of talking, networking, music and
parrrty!
Why does it need such?
Social Media is a trend topic
Make social media social (online / offline)
Listen to the audiance! (feedback)
Montag, 28. März 2011

3. Do I need to be a tackie to join such a party?
No!
We embrase social media channels and technologie
- to communicate
- get feedback
- to spread the word
- answer questions
Montag, 28. März 2011

4. Why pokeRT
poke - comes from Facebook „poke someone“
RT - abbreviation for Retweet @Twitter
What is the concept and business model
CONCEPT
- Sounds worth sharing
- Discuss online things offline
- Meet & greet with content and music
BUSINESS MODEL
- Share instead of sell (idea & „brand“)
- Spread the word
- Combine passion with business
Montag, 28. März 2011

5. Link!Riss Talk #1 at the Lounge PokeRT #1 - 7. Dezember 2010 @Plaza
Montag, 28. März 2011

6. Social Media Dj Aleggs PokeRT #2 - 8. Februar 2010 @Plaza
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7. Tanja Dankner (l) with Cyril Camenzind (r) PokeRT #2 - 8. Februar 2010 @Plaza
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8. The Talk Team with Kuble PokeRT #2 - 8. Februar 2010 @Plaza
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9. Moderator Leumund (l) with Viktor Giacobbo (r) PokeRT #2 - 8. Februar 2010 @Plaza
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10. @ the Link!Riss Talk PokeRT #2 - 8. Februar 2010 @Plaza
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11. Show case - Alain Clark PokeRT #2 - 8. Februar 2010 @Plaza
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12. Palkomuski - the band PokeRT #2 - 8. Februar 2010 @Plaza
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13. Palkomuski - the show PokeRT #2 - 8. Februar 2010 @Plaza
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14. Vinyl Kosmos - the records PokeRT #2 - 8. Februar 2010 @Plaza
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15. Vinyl Kosmos - the floor PokeRT #2 - 8. Februar 2010 @Plaza
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16. Guest‘s and Cupcakes PokeRT #2 - 8. Februar 2010 @Plaza
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17. What are the topics
PAST EVENTS
- media financing in the net (7. Dez. 10)
- influence of social media on television (8. Feb. 11)
COMING UP
- the future of radio (4. / 5. April 11)
- the new music industry (Okt. 11)
FUTURE
- Social dating
- Counselling 2.0
- ...
Montag, 28. März 2011

18. What takes place in such an event?
18:00 Networking
Sound‘s by social media Dj Aleggs
19:15 Podium talk
20:00 Showcase
Vinyl Kosmos
21:00 Concert
SPECIALS Facebook by Navid Tschopp
Live video broadcast by SITMA
Montag, 28. März 2011

19. Who is the audience?
Everyone interested in social media, online,
networking, music and more
CEO‘s, journalists, marketing, public relations, sales,
webdesigners & developers and you
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20. Statistics of eventbrite
amount of sold tickets
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21. Statistics of eventbrite
geographical spread
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22. Video.....
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23. How does a social media Dj work online?
1) You wish the song via Facebook or Twitter
2) The Dj looks trough the database for it
3) And then plays the song...
Th audience defines the tunes, the Dj makes the
order.
Montag, 28. März 2011

24. How does it work OFFLINE?
1) You look trough thusands of records
2) Choose a title of a record
3) Let the Dj play your wish on vinyl
Shake, shake, shake..............
Montag, 28. März 2011

25. How is the event promoted
Mainly trough Social Media!
- most twitter and facebook
- a few banners on Blog‘s and Newsletter
- poster and flyers
- advertising on Link!Riss newsletter
- Facebook & GoogleAd‘s
Montag, 28. März 2011

26. What brings the future
pokeRT everywhere!
pokeRT.fm
keep the concept and expand to;
- Basel, Bern, Luzern....
- french part of switzerland
- go international
WITH YOUR HELP
Montag, 28. März 2011

27. Lessons learned
Showcase
- canceled
Video broadcast
- too early, expensive, light & sound problems
Food & Beverage
- after work something is needed
No financial profit
- thuesday evening
Local community management
- a must!
Social Media Dj
- did not work for party
- background music
- NEW: sounds worth sharing on pokert.fm
Montag, 28. März 2011

28. Ideas, project, promotion
- food & beverage concept
- new ideas (franchising)
- sponsoring concept
- future topics for pokeRT
- spread the word
- ideas to promote the event more web2.0
Montag, 28. März 2011

29. Questions?
are you social?
do you use twitter, facebook & co.?
do you read blogs or 20 Minuten, or both?
Montag, 28. März 2011