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The QR Code Trend for   2012
Mobilize All Your Marketing Channels with
QR Codes
It’s time for marketers to wake up and start thinking
about how they can communicate more effectively
using new and innovative marketing tools. One way is to
include QR codes in direct mail, e-mail, business cards,
landing pages, print ads, social media and promotional
products. Incorporating QR codes within multiple
communication channels to create innovative and
integrated marketing campaigns is a great way to
use them to reach customers and prospects.



What is a QR Code?
A QR Code (aka Quick Response Code or a Smart
Code) is a special type of bar code that can be read
by smart phones. It connects your marketing message
to the mobility of a smart phone. The adoption rate of
smart phones has exploded in the recent months
thereby creating a new method for marketers to deliver
messages to their audience. Strategic use of QR codes
puts messages into smart phones, thus making them
mobile.

Most smart phones already come with a QR code
scanner/reader. If the app is not already pre-loaded,
it can be downloaded for free from one of the websites
below:

    •   BeeTagg

    •   OptiScan

    •   QuickMark

    •   NeoReader

    •   Google Zxing

    Read reviews and download a different
    QR code reader from:
    www.qrstuff.com/qr_phone_software.html
How QR Codes Work
For marketers to understand how they can use the QR code
in their marketing campaigns it’s important to first understand
how QR codes work. Also, you must plan where to take the
user after scanning. Moreover, the content has to be mobile
device friendly or include mobile optimized pages. QR codes
are an effective medium to drive people from offline static
content to online mobile content.




Using QR Codes in Marketing
When a QR code is scanned it can direct the smart phone to
take any of the following actions:

       •   Point to a website, landing page, signup page,
           offers, coupons, Facebook page, YouTube videos,
           purchase page, white paper download – the
           options are limitless. Anything that can be done
           on the web can be done here, hence “Mobilize
           Your Web Messages”

       •   Request a cell phone number and respond with
           a customized text message (SMS). This is an easy
           and cost effective method to use promotions to
           build an opt-in list that marketers can send real
           time offers to

       •   Request an e-mail address and automatically
           send an e-mail to the address provided

       •   Display any type of text on the smart phone

       •   Automatically save contact information into any
           smart phone with one click, making it available to
           the user 24/7
QR Codes on Direct Mail


Here’s an easy and effective way to use a QR code with a promotional
offer to build your subscriber opt-in list and to mobilize your print:




     •   Place the QR code on a postcard with a “call-to-action” offer.
             o Note: The secret to the success of any marketing
                 campaign is a compelling call-to-action and is true
                 for QR codes as well. Prospects should immediately
                 understand the value they will receive on scanning
                 the code

     •   Send a saturation mailing to where your best prospects are
         located.

     •   When the recipient scans the bar code it opens a landing
         page form.

     •   The prospect fills out the form and submits.

     •   An opt-in user is created in the list and the system responds
         with the offer that was promised.

     •   ROI reports are available to identify the lead source and more
         drill down campaign analysis.

     •   This may look and sound very complex, but it’s not.
         MyBizPromos has made it very easy to build this campaign
         even if you are non-technical and have little or no experience
         in marketing.

     •   The QR code can also be used in a similar manner when
         printed on brochures, flyers, posters, name tags and event
         banners.
Scan this
                                                                                                QR code
                                                                                                to see it
                                                                                                in action.



QR Codes on Posters
QR codes can be placed on posters and displayed in store windows, table tents on
cash-wrap counters, dining or retail tables, on signs and banners, and special event
handouts. These are just a few creative ways retail businesses can promote their
products and consumers can receive immediate offers.

For example, restaurants can promote their menus to local foot traffic who want receive
daily specials. Attract a lunch crowd by sending a “daily specials” text message at 10:30
am each day, just when people are starting to think about lunch.




Here’s another example of how a poster can generate new and repeat customers:




                                Cell number




{                                                                                                       }
    A restaurant promotes their new mobile take-out menu with a QR code placed on a poster
    displayed in their front window. The offer includes a 15% discount on first-time take-out orders.

    When the QR code is scanned it opens the restaurant’s mobile take-out menu. At the bottom of
    the page the guest is required to provide their cell number to receive the 15% discount. Once
    they submit their cell number they receive their mobile coupon.

    At the bottom of the mobile coupon page guests are invited to provide additional information
    including e-mail address, first and last name and birth date to a become VIP member. As a VIP
    they will receive additional promotions and offers including an SMS message each day at 10:30
    a.m. with the daily lunch special.
QR Code for Realtors
Realtors can place QR codes on sign riders on their “For
Sale” signs. No more running out of flyers. When
prospective buyer scans the QR code they instantly
receive detailed property information. At the same time,
the realtor is notified of the scan. This real-time
communication is a big advantage in contacting a
prospective buyer while they are at the property. And, it
allows the buyer to save the information in their cell
phone for future reference.



QR codes In Emails/Newsletters
Advertise products in newsletters and e-mail them to your
subscription list. Include a QR code for each advertised
product with links to their respective web pages or
websites.



On Landing Pages
Use an e-mail campaign to promote an educational
white paper or video. Place a QR code linking the
recipient to the content, making it available on their
mobile device.
How do I Generate QR Codes?
       MyBizPromos is an integrated marketing platform that
       will generate QR code campaigns for you. It’s a
       complete campaign creation and marketing application
       that provides the ability to generate and integrate QR
       codes into e-mail, direct mail, web, text message, social
       media and video campaigns.

       To generate QR codes in MyBizPromos simply point to
       where you would like the QR code. Click the QR code
       icon, point to what you would like the QR code to do
       and it’s done.



       About MyBizPromos.com
       MybizPromos.com is a multi-channel integrated
       marketing platform designed for B2B and B2C
       marketing campaigns. It’s the first marketing platform
       that combines e-mails, direct mail, Personalized URL’s,
       web, banner ads, landing pages, forms, surveys, videos
       and social media channels. It’s easy to use and
       designed for the Do-it-Yourself user for fast ROI, growth
       and a new level of success.

       Looking for ROI analytics to optimize your campaigns?
       MyBizPromos provides a wealth of information to make
       intelligent decisions about your marketing campaigns.
       Visit our website at www.MyBizPromos.com.




                               is exciting and easy to use


5010 E. Shea Blvd., Suite D-208, Scottsdale, AZ 85254 • 480.245.7385 • mybizpromos.com

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Qr Code Trends

  • 1. The QR Code Trend for 2012
  • 2. Mobilize All Your Marketing Channels with QR Codes It’s time for marketers to wake up and start thinking about how they can communicate more effectively using new and innovative marketing tools. One way is to include QR codes in direct mail, e-mail, business cards, landing pages, print ads, social media and promotional products. Incorporating QR codes within multiple communication channels to create innovative and integrated marketing campaigns is a great way to use them to reach customers and prospects. What is a QR Code? A QR Code (aka Quick Response Code or a Smart Code) is a special type of bar code that can be read by smart phones. It connects your marketing message to the mobility of a smart phone. The adoption rate of smart phones has exploded in the recent months thereby creating a new method for marketers to deliver messages to their audience. Strategic use of QR codes puts messages into smart phones, thus making them mobile. Most smart phones already come with a QR code scanner/reader. If the app is not already pre-loaded, it can be downloaded for free from one of the websites below: • BeeTagg • OptiScan • QuickMark • NeoReader • Google Zxing Read reviews and download a different QR code reader from: www.qrstuff.com/qr_phone_software.html
  • 3. How QR Codes Work For marketers to understand how they can use the QR code in their marketing campaigns it’s important to first understand how QR codes work. Also, you must plan where to take the user after scanning. Moreover, the content has to be mobile device friendly or include mobile optimized pages. QR codes are an effective medium to drive people from offline static content to online mobile content. Using QR Codes in Marketing When a QR code is scanned it can direct the smart phone to take any of the following actions: • Point to a website, landing page, signup page, offers, coupons, Facebook page, YouTube videos, purchase page, white paper download – the options are limitless. Anything that can be done on the web can be done here, hence “Mobilize Your Web Messages” • Request a cell phone number and respond with a customized text message (SMS). This is an easy and cost effective method to use promotions to build an opt-in list that marketers can send real time offers to • Request an e-mail address and automatically send an e-mail to the address provided • Display any type of text on the smart phone • Automatically save contact information into any smart phone with one click, making it available to the user 24/7
  • 4. QR Codes on Direct Mail Here’s an easy and effective way to use a QR code with a promotional offer to build your subscriber opt-in list and to mobilize your print: • Place the QR code on a postcard with a “call-to-action” offer. o Note: The secret to the success of any marketing campaign is a compelling call-to-action and is true for QR codes as well. Prospects should immediately understand the value they will receive on scanning the code • Send a saturation mailing to where your best prospects are located. • When the recipient scans the bar code it opens a landing page form. • The prospect fills out the form and submits. • An opt-in user is created in the list and the system responds with the offer that was promised. • ROI reports are available to identify the lead source and more drill down campaign analysis. • This may look and sound very complex, but it’s not. MyBizPromos has made it very easy to build this campaign even if you are non-technical and have little or no experience in marketing. • The QR code can also be used in a similar manner when printed on brochures, flyers, posters, name tags and event banners.
  • 5. Scan this QR code to see it in action. QR Codes on Posters QR codes can be placed on posters and displayed in store windows, table tents on cash-wrap counters, dining or retail tables, on signs and banners, and special event handouts. These are just a few creative ways retail businesses can promote their products and consumers can receive immediate offers. For example, restaurants can promote their menus to local foot traffic who want receive daily specials. Attract a lunch crowd by sending a “daily specials” text message at 10:30 am each day, just when people are starting to think about lunch. Here’s another example of how a poster can generate new and repeat customers: Cell number { } A restaurant promotes their new mobile take-out menu with a QR code placed on a poster displayed in their front window. The offer includes a 15% discount on first-time take-out orders. When the QR code is scanned it opens the restaurant’s mobile take-out menu. At the bottom of the page the guest is required to provide their cell number to receive the 15% discount. Once they submit their cell number they receive their mobile coupon. At the bottom of the mobile coupon page guests are invited to provide additional information including e-mail address, first and last name and birth date to a become VIP member. As a VIP they will receive additional promotions and offers including an SMS message each day at 10:30 a.m. with the daily lunch special.
  • 6. QR Code for Realtors Realtors can place QR codes on sign riders on their “For Sale” signs. No more running out of flyers. When prospective buyer scans the QR code they instantly receive detailed property information. At the same time, the realtor is notified of the scan. This real-time communication is a big advantage in contacting a prospective buyer while they are at the property. And, it allows the buyer to save the information in their cell phone for future reference. QR codes In Emails/Newsletters Advertise products in newsletters and e-mail them to your subscription list. Include a QR code for each advertised product with links to their respective web pages or websites. On Landing Pages Use an e-mail campaign to promote an educational white paper or video. Place a QR code linking the recipient to the content, making it available on their mobile device.
  • 7. How do I Generate QR Codes? MyBizPromos is an integrated marketing platform that will generate QR code campaigns for you. It’s a complete campaign creation and marketing application that provides the ability to generate and integrate QR codes into e-mail, direct mail, web, text message, social media and video campaigns. To generate QR codes in MyBizPromos simply point to where you would like the QR code. Click the QR code icon, point to what you would like the QR code to do and it’s done. About MyBizPromos.com MybizPromos.com is a multi-channel integrated marketing platform designed for B2B and B2C marketing campaigns. It’s the first marketing platform that combines e-mails, direct mail, Personalized URL’s, web, banner ads, landing pages, forms, surveys, videos and social media channels. It’s easy to use and designed for the Do-it-Yourself user for fast ROI, growth and a new level of success. Looking for ROI analytics to optimize your campaigns? MyBizPromos provides a wealth of information to make intelligent decisions about your marketing campaigns. Visit our website at www.MyBizPromos.com. is exciting and easy to use 5010 E. Shea Blvd., Suite D-208, Scottsdale, AZ 85254 • 480.245.7385 • mybizpromos.com