SoLoMo refers to the integration of social media, local information, and mobile technologies. It captures how these three forces are converging to change how organizations engage with audiences. Specifically, social networks provide viral reach, local features on mobile devices allow for targeted, location-based promotions, and the rise of smartphones has increased people's availability across social media and engagement with local content on mobile. Effective SoLoMo strategies listen to social media trends, identify key influencers, measure opinions, and facilitate dialogue across platforms to build trust and find advocates over the long run. Content should be personalized based on user context, location, interests and demonstrate what the organization does through timelines, events and making complex issues easy to understand through infographics

1. Title
SoLoMo
Subtitle
For
Public Affairs
By Lucy Setian

2. What is SoLoMo?

3. SOCIAL
Networks, Platforms, Actions, Behaviors

4. What is SoLoMo?

5. LOCAL
Where am I, What am I Searching

6. What is SoLoMo?

7. MOBILE
Apps, Responsive Design Sites, GPS, SMS, Media

8. What is SoLoMo?
Social Media Social Apps drive
Networks give smartphone
viral capability to penetration
Local promotions
Mobile
Location increases
features time
core available for
to much activities and
mobile usage presence on
Social Media
Networks
Mobile makes Local
more useful

9. What is SoLoMo?
Social
 Word-of-Mouth Marketing at scale
 Dramatically more (accurate) users’ info online
Local
 Revolution in multiple promotion media categories
 Targeted – both for you and for your users
Mobile
 Personal, always-on, location and context-aware
 Can reach users at the exact moment and point of their
action and participation in event, trigger interest, engage

11. Shall I go to the social media or
the social media will come to me?
EVERY GOOD CONVERSATION
STARTS WITH GOOD LISTENING

12. Before: Listen to the Social Media
- Observe what the trends related to your Issues of
Interest are
- Define influencers in social networks and new media
channels
- Measure the emotions of the key influences
- Observe what changes the opinions and emotions of the
stakeholders
How can we help you?
 Strategy to connect your PA com goals with the
multilingual digital monitoring possibilities
 Digital media monitoring dashboards
 Social media channels monitoring dashboards

13. Engage in the Social Media
Use key findings from your Listening to create a long-term
strategy and action plan
- Don’t stop measuring
- Facilitate the active dialogue: Be responsive and ready
to apologize
- From lack of trust to word of mouse: find advocates of
your issue
How can we help you?
 Design and Develop Facebook pages and applications
- related to a campaign: on your key issues,
- related to your organization: reputation, crisis

14. No matter if you want a
Social Media App, Game,
an Interactive Video or
a Local Mini Campaign on a Social
Media Platform or else
you have to
focus on
several key elements

15. The Context of your Audience
Personalize by Targeting – different type of user,
different content

16. Personalized Content
Allow different types of users visiting your SOLOMO platform,
to get different content relevant to their interests
√ Personalized newsletters by location; topic of interest…
√ Personalized agenda calendar + e-mail alert: you will be
able to chose from all events by location; topic of
interest…
√ Personalized invitations (e.g. with 3D printing) to events
√ Personalized animations/videos to involve in your issue
√ Opinion pools with incentives/rewards

17. Demonstrate What and How you Do
Timeline of Your Organization regarding its Past, Present
and Future…
√ History
√ Achievements & Goals in the respective policy area
√ Big events to come
√ Create value for your members, by demonstrating their
crucial role and place in the timeline

18. Relevant Content by Location, Time
and Topic

19. Relevant Content by Location, Time
and Topic

20. Complex Policy-Issues
Make complex issues or issues with negative reputation
- easy to understand
- engaging for the user to learn even more
- attractive for the user to promote to his/her peers
… by the usage of….
√ Infographics
√ Stop-Motion Animation
√ Interactive Video
√ Interactive User help desk

21. InfoGraphics

22. InfoGraphics

23. Campaign - example (1)

24. Campaign - example (1)

25. Association - example (2)

26. Association - example (2)

27. Campaign - example (3)

28. Campaign - example (3)

29. Association - example (4)

30. Association - example (4)

31. Campaign - example (5)

32. Campaign - example (5)

33. Campaign - example (5)

34. For more details:
Lucy Setian
Business Development Manager
M +32.485.00.32.08 - T +32.2.88.09.442
Jetselaan 120 - 1090 Brussels
@lucysetian - www.tcsdigitalworld.com