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Web Resources:
Getting the Most For Your Money
Leah Kraus
Virtual Branch Director
Fayetteville Free Library
lkraus@fflib.org
@leahkraus73
Building a Web Resources Collection
Our options         Our time & budgets
How do we decide?
The Web Resources Family
Web Resource Type 1: Databases
Web Resource Type 2: Free Resources
Web Resource Type 3: eBooks/Media




 OverDrive          Freegal
 3M Cloud Library   OverDrive
 Freading           Zinio
                    Hoopla
How Do We Decide?
1) Look at what you’ve got
Resource       Subject        How          Cost          Renewal
               Area           funded?                    date


Novelist       Reader’s       By our       $1,000/year   Feb 1st
               Advisory       library
Job & Career   Job & Career   By the       $0            March 1st
Accelerator                   Consortium
Grolier        Encyclopedia By the State   $0            Sept. 1st
Online                      library
Freegal        eMusic         By our       $4,000/year   Dec 1st
                              library
Resource       Subject        How              Cost          Renewal     Rep contact   How to find
               Area           funded?                        date                      stats




Novelist       Reader’s       By our library   $1,000/year   Feb 1st
               Advisory




Job & Career   Job & Career   By the           $0            March 1st
Accelerator                   Consortium


Grolier        Encyclopedia   By the State     $0            Sept. 1st
Online                        library


Freegal        eMusic         By our library   $4,000/year   Dec 1st
Resource      Subject        How            Cost           Renewal     Rep       How to       Usage        Cost per
              Area           funded?                       date        contact   find stats   2012         use 2012




Novelist      Reader’s       By our         $1,000/year;   Feb 1st                            500 visits   $2 per visit
              Advisory       library




Job &         Job & Career   By the         $0             March 1st
Career                       Consortium
Accelerator

Grolier       Encyclopedia   By the State   $0             Sept. 1st
Online                       library



Freegal       eMusic         By our         $4,000/year    Dec 1st                            6,000 song   $0.66 per
                             library                                                          downloads    song
2) Figure out what you need
About how many times per month do you use the following to help a patron:

Access Newspaper Archives         ________

Rate the usefulness of this resource:   not useful 1 2 3 4 5 6 7 8 9 10 very useful

Biography Resource Center         ________

Rate the usefulness of this resource:   not useful 1 2 3 4 5 6 7 8 9 10 very useful

Britannic Reference Center       ________

Rate the usefulness of this resource:   not useful 1 2 3 4 5 6 7 8 9 10 very useful

Career Cruising       ________

Rate the usefulness of this resource:   not useful 1 2 3 4 5 6 7 8 9 10 very useful

CultureGrams        ________

Rate the usefulness of this resource:   not useful 1 2 3 4 5 6 7 8 9 10 very useful
Consider Core areas of patron need:

Audiobooks                    Hobbies/Crafts/Antiques & Collectibles
Biography                     Job & Career
Business Info                 Language Learning/ESL
Community Information         Newspapers – Current
Consumer Information          Newspapers – Historical
eBooks                        Online Instruction – Computer, internet,
eMusic                           technology, office skills
eMagazines                    Online Instruction – General interest
Encyclopedias/dictionaries    Online practice tests and study guides
Financial                     Reader’s Advisory
Genealogy                     Science
Geography                     Tax/legal
Health                        Travel
History                       Tutoring/Homework Help
Which type of information would you most hope to find available on your library’s web site :

Consumer Info (i.e. Consumer Reports) not needed 1 2 3 4 5 6 7 8 9 10 absolutely essential

Encyclopedias/ dictionaries     not needed 1 2 3 4 5 6 7 8 9 10 absolutely essential

Financial Information           not needed 1 2 3 4 5 6 7 8 9 10 absolutely essential

Genealogy Resources             not needed 1 2 3 4 5 6 7 8 9 10 absolutely essential

Health Resources                not needed 1 2 3 4 5 6 7 8 9 10 absolutely essential

Local Newspapers- Current       not needed 1 2 3 4 5 6 7 8 9 10 absolutely essential

Local Newspapers - Historical   not needed 1 2 3 4 5 6 7 8 9 10 absolutely essential
This is a list of the online resources Fayetteville Free Library currently subscribes to. Please
RANK these in order of importance to you.

Ancestry.com - Library Edition   least important 1 2 3 4 5 6 7 8 9 10 most important

Consumer Reports                 least important 1 2 3 4        5    6   7 8 9 10 most important

Freegal (Music Downloads)        least important 1 2 3 4        5    6   7 8 9 10 most important

HelpNow! Homework Help           least important 1 2 3 4        5    6   7 8 9 10 most important

Novelist                         least important 1 2 3 4        5    6   7 8 9 10 most important

Optimal Resume                   not important 1 2 3   4    5       6 7 8 9     10 very important

OverDrive Digital Library (eBook & audiobook downloads)
                                    not important 1 2 3 4   5       6 7 8 9 10 very important

Post-Standard Archives           not important 1 2 3   4    5       6 7 8 9     10 very important
Results

Please indicate how strongly you feel this content area should be
available to all patrons?

 % indicated ‘absolutely essential’ or ‘very important’
Local Newspapers – Current                                100%
Job & Career                                              97.9%
Genealogy                                                 94%
Online practice tests/guides                              92%
Online instruction-computer/office skills                 89.6%
Local Newspapers – Historical                             87.7%
Consumer Information                                      87.7%
Health                                                    82%
Language Instruction /ESL                                 80.8%
Business Directory                                        75%
Online Instruction – General                              57.1%
Book – Readers Advisory                                   52.1%
Science                                                   42.9%
History                                                   43.7%
Books – Young Children                                    43.4%
Geography/Countries                                       38.7%
Biography                                                 29.2%
Hobbies/Crafts                                            23%
Results

If funds are not available to continue the same selection of online resources in the
future, which current resource(s) would you be willing to drop?

Tumblebooks                             62%

Ferguson’s Career                       40%

ReferenceUSA                            18%

Universal Class                         16%

Heritage Quest                          14%

Learning Express - Basic                14%

Learning Express –Computer              12%

Newsbank                                0%
Results

 Please RANK these in order of importance and priority of use to your library staff
 and patrons.

 Newsbank                               Most important

 Reference USA

 Learning Express – Basic

 Heritage Quest

 Learning Express – Computer

 Universal Class

 Tumblebooks

 Fergusons Career                       Least important
3) Explore the possibilities
  • Key strategies:

    • Benchmarking:
       •   San Jose Public Library
       •   Cleveland Public Library
       •   Jefferson County Public Library
       •   Hennepin County Library
       •   Kent District Library
       •   Carnegie Library of Pittsburgh
       •   Skokie Public Library
       •   Houston Public Library
       •   Columbus Library
       •   Salt Lake County


    • Teamwork
4) Find the Funds

     • Key words:

       • Negotiation

       • Reallocation: “We need to act
         effectively as collective buying
         agents”
Resource      Subject        How            Cost           Renewal     Rep          How to       Usage        Cost per
              Area           funded?                       date        contact      find stats   2012         use 2012




Novelist      Reader’s       By our         $1,000/year;   Feb 1st                               500 visits   $2 per visit
              Advisory       library




Job &         Job & Career   By the         $0             March 1st
Career                       Consortium
Accelerator

Grolier       Encyclopedia   By the State   $0             Sept. 1st
Online                       library



Freegal       eMusic         By our         $4,000/year    Dec 1st     Jim                       6,000 song   $0.66 per
                             library                                   Petersen,                 downloads    song
                                                                       (571) 730-
                                                                       4300
Finding the Funding (cont.)
5) Get the word out
    Strategies:

    1.Create a strong virtual presence

    2.Create a physical presence

    3.Meet non-users where they are
6) Do it again!
    Considerations:

    1)Do comparable free resources exist?

    2)Are we acting as a collective buying agent? (Cost
    per use)

    3)Are we meeting community needs? (content,
    interface, usability)
Questions?

   Leah Kraus
   Virtual Branch Director
   Fayetteville Free Library
   lkraus@fflib.org
   http://fflib.org
   @leahkraus73
   @fayettevillelib

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Web Resources: Getting the Most For Your Money

  • 1. Web Resources: Getting the Most For Your Money Leah Kraus Virtual Branch Director Fayetteville Free Library lkraus@fflib.org @leahkraus73
  • 2. Building a Web Resources Collection Our options Our time & budgets
  • 3. How do we decide?
  • 5. Web Resource Type 1: Databases
  • 6. Web Resource Type 2: Free Resources
  • 7. Web Resource Type 3: eBooks/Media OverDrive Freegal 3M Cloud Library OverDrive Freading Zinio Hoopla
  • 8. How Do We Decide?
  • 9. 1) Look at what you’ve got Resource Subject How Cost Renewal Area funded? date Novelist Reader’s By our $1,000/year Feb 1st Advisory library Job & Career Job & Career By the $0 March 1st Accelerator Consortium Grolier Encyclopedia By the State $0 Sept. 1st Online library Freegal eMusic By our $4,000/year Dec 1st library
  • 10. Resource Subject How Cost Renewal Rep contact How to find Area funded? date stats Novelist Reader’s By our library $1,000/year Feb 1st Advisory Job & Career Job & Career By the $0 March 1st Accelerator Consortium Grolier Encyclopedia By the State $0 Sept. 1st Online library Freegal eMusic By our library $4,000/year Dec 1st
  • 11. Resource Subject How Cost Renewal Rep How to Usage Cost per Area funded? date contact find stats 2012 use 2012 Novelist Reader’s By our $1,000/year; Feb 1st 500 visits $2 per visit Advisory library Job & Job & Career By the $0 March 1st Career Consortium Accelerator Grolier Encyclopedia By the State $0 Sept. 1st Online library Freegal eMusic By our $4,000/year Dec 1st 6,000 song $0.66 per library downloads song
  • 12. 2) Figure out what you need About how many times per month do you use the following to help a patron: Access Newspaper Archives ________ Rate the usefulness of this resource: not useful 1 2 3 4 5 6 7 8 9 10 very useful Biography Resource Center ________ Rate the usefulness of this resource: not useful 1 2 3 4 5 6 7 8 9 10 very useful Britannic Reference Center ________ Rate the usefulness of this resource: not useful 1 2 3 4 5 6 7 8 9 10 very useful Career Cruising ________ Rate the usefulness of this resource: not useful 1 2 3 4 5 6 7 8 9 10 very useful CultureGrams ________ Rate the usefulness of this resource: not useful 1 2 3 4 5 6 7 8 9 10 very useful
  • 13.
  • 14.
  • 15. Consider Core areas of patron need: Audiobooks Hobbies/Crafts/Antiques & Collectibles Biography Job & Career Business Info Language Learning/ESL Community Information Newspapers – Current Consumer Information Newspapers – Historical eBooks Online Instruction – Computer, internet, eMusic technology, office skills eMagazines Online Instruction – General interest Encyclopedias/dictionaries Online practice tests and study guides Financial Reader’s Advisory Genealogy Science Geography Tax/legal Health Travel History Tutoring/Homework Help
  • 16. Which type of information would you most hope to find available on your library’s web site : Consumer Info (i.e. Consumer Reports) not needed 1 2 3 4 5 6 7 8 9 10 absolutely essential Encyclopedias/ dictionaries not needed 1 2 3 4 5 6 7 8 9 10 absolutely essential Financial Information not needed 1 2 3 4 5 6 7 8 9 10 absolutely essential Genealogy Resources not needed 1 2 3 4 5 6 7 8 9 10 absolutely essential Health Resources not needed 1 2 3 4 5 6 7 8 9 10 absolutely essential Local Newspapers- Current not needed 1 2 3 4 5 6 7 8 9 10 absolutely essential Local Newspapers - Historical not needed 1 2 3 4 5 6 7 8 9 10 absolutely essential
  • 17. This is a list of the online resources Fayetteville Free Library currently subscribes to. Please RANK these in order of importance to you. Ancestry.com - Library Edition least important 1 2 3 4 5 6 7 8 9 10 most important Consumer Reports least important 1 2 3 4 5 6 7 8 9 10 most important Freegal (Music Downloads) least important 1 2 3 4 5 6 7 8 9 10 most important HelpNow! Homework Help least important 1 2 3 4 5 6 7 8 9 10 most important Novelist least important 1 2 3 4 5 6 7 8 9 10 most important Optimal Resume not important 1 2 3 4 5 6 7 8 9 10 very important OverDrive Digital Library (eBook & audiobook downloads) not important 1 2 3 4 5 6 7 8 9 10 very important Post-Standard Archives not important 1 2 3 4 5 6 7 8 9 10 very important
  • 18.
  • 19. Results Please indicate how strongly you feel this content area should be available to all patrons? % indicated ‘absolutely essential’ or ‘very important’ Local Newspapers – Current 100% Job & Career 97.9% Genealogy 94% Online practice tests/guides 92% Online instruction-computer/office skills 89.6% Local Newspapers – Historical 87.7% Consumer Information 87.7% Health 82% Language Instruction /ESL 80.8% Business Directory 75% Online Instruction – General 57.1% Book – Readers Advisory 52.1% Science 42.9% History 43.7% Books – Young Children 43.4% Geography/Countries 38.7% Biography 29.2% Hobbies/Crafts 23%
  • 20. Results If funds are not available to continue the same selection of online resources in the future, which current resource(s) would you be willing to drop? Tumblebooks 62% Ferguson’s Career 40% ReferenceUSA 18% Universal Class 16% Heritage Quest 14% Learning Express - Basic 14% Learning Express –Computer 12% Newsbank 0%
  • 21. Results Please RANK these in order of importance and priority of use to your library staff and patrons. Newsbank Most important Reference USA Learning Express – Basic Heritage Quest Learning Express – Computer Universal Class Tumblebooks Fergusons Career Least important
  • 22. 3) Explore the possibilities • Key strategies: • Benchmarking: • San Jose Public Library • Cleveland Public Library • Jefferson County Public Library • Hennepin County Library • Kent District Library • Carnegie Library of Pittsburgh • Skokie Public Library • Houston Public Library • Columbus Library • Salt Lake County • Teamwork
  • 23. 4) Find the Funds • Key words: • Negotiation • Reallocation: “We need to act effectively as collective buying agents”
  • 24. Resource Subject How Cost Renewal Rep How to Usage Cost per Area funded? date contact find stats 2012 use 2012 Novelist Reader’s By our $1,000/year; Feb 1st 500 visits $2 per visit Advisory library Job & Job & Career By the $0 March 1st Career Consortium Accelerator Grolier Encyclopedia By the State $0 Sept. 1st Online library Freegal eMusic By our $4,000/year Dec 1st Jim 6,000 song $0.66 per library Petersen, downloads song (571) 730- 4300
  • 26. 5) Get the word out Strategies: 1.Create a strong virtual presence 2.Create a physical presence 3.Meet non-users where they are
  • 27. 6) Do it again! Considerations: 1)Do comparable free resources exist? 2)Are we acting as a collective buying agent? (Cost per use) 3)Are we meeting community needs? (content, interface, usability)
  • 28. Questions? Leah Kraus Virtual Branch Director Fayetteville Free Library lkraus@fflib.org http://fflib.org @leahkraus73 @fayettevillelib