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Best Practices for Online News from the eXtension Newsroom Terry Meisenbach, Communications and Marketing Leader Lynette Spicer, Virtual News Room Coordinator June 16, 2010 ACE, St. Louis, Missouri
8 best practices that will help us all be more efficient and successful ,[object Object],[object Object]
News is information that people need to know to go about their daily lives and be productive.   Your news is valuable to eXtension.
 
Changes in the past year for the eXtension news room ,[object Object],[object Object],[object Object],[object Object]
1. Know what the public values ,[object Object],[object Object],[object Object]
 
2. Use descriptive links ,[object Object],[object Object],[object Object],[object Object]
3. Write great alt tags for images ,[object Object],[object Object]
4. Aim for good lengths ,[object Object],[object Object],[object Object]
5. Write with keywords ,[object Object],[object Object],[object Object],[object Object]
6. Keep learning  ,[object Object],[object Object],[object Object]
7. Integrate new and old media for greater team productivity, better use of resources, for consistency
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
8. Connect with others ,[object Object],[object Object],[object Object],[object Object]
By sharing and using best practices, we all succeed.

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2010 ACE eXtension Virtual News

  • 1. Best Practices for Online News from the eXtension Newsroom Terry Meisenbach, Communications and Marketing Leader Lynette Spicer, Virtual News Room Coordinator June 16, 2010 ACE, St. Louis, Missouri
  • 2.
  • 3. News is information that people need to know to go about their daily lives and be productive. Your news is valuable to eXtension.
  • 4.  
  • 5.
  • 6.
  • 7.  
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. 7. Integrate new and old media for greater team productivity, better use of resources, for consistency
  • 14.
  • 15.
  • 16. By sharing and using best practices, we all succeed.

Editor's Notes

  1. Content experts look at the latest eXtension news to get ideas for radio shows and other media that call on them.
  2. News made up 48% of content on eXtension in mid June. The report is update daily at https://www.extension.org/reports/publishedcontent
  3. Communities of Practice, June 2010, http://about.extension.org/wiki/Community_of_Practice_Profiles_June_2010
  4. Older news pages can have lasting value. Don’t move or delete old releases with lasting value because eXtension links to the source news release on land-grant and government Web pages.
  5. Hyperlink article, http://www.ojr.org/ojr/stories/080215niles/