The document discusses the future of media and trends in participatory digital media. It notes that media must embrace participation, use digital tools to foster engaged publics, and prioritize building dynamic communities. New media habits involve choice, conversation, curation, creation and collaboration across devices. Emerging trends include ubiquitous video, social networks as forums, locative media, and metrics. The action agenda calls for building networks of professional and amateur storytellers through training to promote local stories digitally and create shared practices and cultural norms.
2. TAKE AWAYS
ENGAGED PUBLICS
EMBRACE THE PARTICIPATORY
EDUCATE, INFORM, MOBILIZE
MULTIPLATFORM AND DIGITAL
CORE FUNCTION: GENERATE PUBLICS AROUND PROBLEMS
USE MANY-TO-MANY DIGITAL TOOLS TO FOSTER PARTICIPATORY USER BEHAVIOR
COLLABORATION AMONG MEDIA OUTLETS AND ALLIED ORGANIZATIONS
TOP PRIORITY: BUILDING A DYNAMIC ENGAGED PUBLIC
5. THE CHANGING MEDIASCAPE
PHONES, LAPTOPS, MULTIMEDIA ENTERTAINMENT DEVICES
ARE HOW PEOPLE ACCESS THE INTERNET TO GET THEIR
NEWS, SHARE INFORMATION, WORK, PLAY.
NEW BUSINESS MODELS ARE EMERGING, GROUNDED IN
PARTICIPATION BY USERS
CONNECTIVITY, PARTICIPATION, DIGITAL MEDIA
CREATION WILL ONLY INCREASE
7. PEOPLE’S MEDIA HABITS ARE CHANGING
CHOICE: USES ARE ACTIVELY SEEKING OUT AND COMPARING MEDIA ON
IMPORTANT ISSUES; CONTENT NEEDS TO BE ACCESSIBLE ACROSS AN ARRAY OF
PLATFORMS AND DEVICES, AND PROPERLY TAGGED SO IT IS MORE LIKELY TO BE
DISCOVERED
CONVERSATION: COMMENT AND DISCUSSION BOARDS ARE NOW
COMMON. USERS EXPECT TO BE PART OF AN ELECTRONIC CONVERSATION
ABOUT THINGS THAT MATTER TO THEM MOST.
CURATION: USERS ARE AGGREGATING, SHARING, RANKING, TAGGING,
REPOSTING, RETWEETING, CRITIQUING CONTENT ON A VARIETY OF PLATFORMS.
CREATION: USERS ARE CREATING MULTIMEDIA CONTENT. RAISES ISSUES
ABOUT PROMOTING AND PROTECTING THE BRAND.
COLLABORATION: CROWDSOURCING INVITES AUDIENCE PARTICIPATION
8. TRENDS
UBIQUITOUS VIDEO BY PROFESSIONALS AND AMATEURS ALIKE ARE ONLINE
AT HULU, YOUTUBE; LIVE STREAMING AND PODCASTING ARE ROUTINE
ASPECTS OF PUBLIC EVENTS.
SOCIAL NETWORKS AS PUBLIC FORUMS, SUCH AS FACEBOOK, ALLOW
MULTIFACETED MEDIA RELATIONSHIPS WITH ONE PERSON, A FEW, OR MANY.
LOCATIVE MEDIA--GPS ENABLED MOBILE DEVICES--ALLOW USERS TO
CREATE OR ACCESS AND UPLOAD GEOGRAPHICALLY RELEVANT CONTENT.
HYPERLOCAL MEDIA PROJECTS, GOOGLE MAPS A COMMON INTERFACE FOR
NEWS, VIDEO, DATA.
ACCESSIBLE METRICS RANKING AND METRICS SITES SUCH AS GOOGLE
ANALYTICS, TECHNORATI, MAKE IT EASY TO COMPILE AND COMPARE
AUDIENCES, AND TO MORE EASILY JUDGE SUCCESS
9. CLOUD CONTENT
APPLICATIONS, MEDIA AND PERSONAL
CONTENT ARE SHIFTING AWAY FROM
COMPUTERS, HARD DRIVES, AND MOBILE
DEVICES ONTO HOSTED SERVERS--INTO
THE “CLOUD” OF ONLINE CONTENT.
PROS: SIMPLICITY, EASY SHARING,
PROTECTED BACKUPS
CONS: UNDERCUTS CONTROL AND
PRIVACY
10. ACTION AGENDA
BUILD NETWORKS OF PRO-AM STORYTELLERS: COMBINATION OF THE POWER
OF PROFESSIONAL AND AMATEUR
LAUNCH PEER-TO-PEER MEDIA TRAINING: SHARING STRATEGIES WITH
UNITED WAY FUNDED PROGRAMS TO PROMOTE THEIR ABILITY TO CREATE AND
SHARE THEIR LOCAL STORIES DIGITALLY
CREATE SHARED PRACTICES AND A CULTURAL NORM
11. SHARED PRACTICES AND STANDARDS
FREEDOM OF EXPRESSION AND IMPACT METRICS: BEYOND
OPEN COMMUNICATION DONATIONS. CONVERSATIONS
QUALITY CONTROL AND LAUNCHED, EVENTS HELD,
ACCURACY STORIES SHARED, COMMENTS
POSTED...THAT’S HOW YOU KNOW
ETHICS: ESTABLISHING VALUES A PUBLIC HAS FORMED.
THAT SHAPE MEDIA PRACTICES
COPYRIGHT AND FAIR USE
OPEN SOURCE TOOLS
