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Tweet, Connect and Engage: Social Media Trends in Insurance

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Lisa Trank
Lisa Trank

Social Media presentation for Peak Performance Insurance Ski Conference 2010

EmpresarialesTecnologíaEconomía y finanzas
1 de 35
Tweet, Friend and Connect: Social Media Trends in the Insurance Industry Friday, January 22, 2010 Lisa Trank, One Purpose PR & Communications
Social Media Bandwagon – Are you on it or not ? ,[object Object]
What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ABCs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Site Feb ’08 Feb ’09 Growth Twitter 475,000 7,038,000 1382%
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Site Feb ’08 Feb ’09 Growth Facebook 809,000 65,704,000 288%
[object Object],[object Object]
Too much of a good thing???
Make an Impact that Lasts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reaching Gen Y ,[object Object],[object Object]
Inbound Marketing & Lead Gen ,[object Object],[object Object],[object Object]
Monitoring ,[object Object],[object Object]
Customer Service ,[object Object],[object Object]
Brand Integrity Management ,[object Object],[object Object],[object Object],[object Object]
Insurance Industry-specific Social Media/Networking Trends and Analysis
Industry Analysis ,[object Object],[object Object]
Industry-specific Concerns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Case Study
Allstate and Anthem Blue Cross/Blue Shield ,[object Object],[object Object],[object Object],[object Object]
Time to Tweet and Connect…
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Setting up a Winning FB Page ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TweetDeck
Social Media Evaluation: P.O.S.T. ,[object Object],[object Object]
People. ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Objectives.
Strategy. ,[object Object],[object Object]
Technology. ,[object Object],[object Object]
Social Media and You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In case all of this isn’t enough to convince you… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Just imagine the below for your bottom line!
Q & A
Additional Resources ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]

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