Some video trends in 2013 for Europe and suggestions for how companies can capitalize on these trends and make video a part of their marketing mix

1. 1 Copyright © 2012 Juniper Networks, Inc. www.juniper.net
VIDEO TRENDS IN EMEA
Luanne Tierney, Vice President, Global Partner Marketing

2. THE
VIDEO
TREND
KEEPS
GOING...
Video
Is
An
Opportunity
To
Engage
And
Connect
EU5
online
video
audience
grew
5
%
past
year
Mobile
video
usage
jumped
by
164%
since
December
2012
in
EU
Source:2013
comScore
Video
Metrix

3. VIDEO
USAGE
IN
EMEA:
2013
Video
Metrics,
Feb
2013
© comScore, Inc. Proprietary. 10Source: comScore Video Metrix, EU5, February 2013, 15+
With 46.6 Million Unique Viewers, Germany Has Largest Online Video
Audience
38,702
46,599
23,660
20,546
36,901
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
France Germany Italy Spain UK
UniqueOnlineVideoViewers(000)

4. MOBILE
VIDEO
USAGE
IN
EMEA:
2013
JUNIPER
PARTNER
ADVISORY
COUNCIL
Video
Metrics,
Feb
2013
© comScore, Inc. Proprietary. 14Source: comScore MobiLens, EU5, 3 Month Average ending February 2013, 13+
UK Has Highest Number of Mobile Video Viewers, Germany is Second
7829
11528
10394 10204
11873
0
2000
4000
6000
8000
10000
12000
14000
France Germany Italy Spain UK
MobileVideoViewers(000)

5. 75%
of senior
executives watch
business–related
videos weekly
55%
of B2B buyers
search for info on
social media;
video is #1 choice
72%
video speeds up
buying decisions
by 72% over print
The
Wharton
School
of
Business,
2013
THE
POWER
OF
VIDEO
Real
Results
And
OpportuniZes
For
B2B
Companies

6. THREE
VIDEO
TRENDS
TO
HELP
YOU
ENGAGE
AND
CONNECT

7. 1.
ADD
A
VIDEO
TO
YOUR
EMAIL
SIGNATURE
Showcase
Your
InnovaZon
• Add
short
tesZmonial
or
trend
• Juniper
MarkeZng
Concierge
has
wealth
of
video
content
BYOD
Luanne
Tierney,
Vice
President,
Worldwide
Partner
MarkeZng
m
+1
408
718-­‐1062
twi`er:
@ldZerney
h`p://www.linkedin.com/in/luanneZerney
h`ps://www.facebook.com/JuniperPartners
MarkeZng
Minute
Video

8. 2.
SEND
A
VIDEO
"THANK
YOU"
Highly
effecZve
out-­‐reach
aeer
a
meeZng
or
sales
call
or
event

9. 3.
USE
VIDEO
FOR
FAQ's,
or
"ABOUT
US"
On
your
website,
ANY
text
can
be
turned
into
an
engaging
video