For more information visit www.youthnet.org.

1. Social Return on Investment: a new impact model 2 nd April 2009

2. Today’s presentations: 1. askTheSite – introducing the service Claire Easterman, Operations Director 2. Theory of Social Return on Investment Andrew Wilson, Corporate Citizenship 3. Applying Social Return on Investment to askTheSite Sarah McCoy, Research Manager 4. Speaker Panel Question & Answer With Martyn Lewis

3. Using technology to effectively reach young people Dominic Waghorn, Digital Interactive Services Director askTheSite - because there’s no such thing as a stupid question Claire Easterman, Operations Director

4. “ I've had a big family loss recently. I just need some advice. Please???” and I want the pain to go. I just want him back and I can’t stop crying. My dad died, it’s really hit me, Jenny, 22, askTheSite question

7. 3) Receive a text confirming their answer is ready. It can be retrieved from a secure area of TheSite.org 2) askTheSite sources an answer from one or more of its expert partners 1) Visit TheSite.org and ask a question How askTheSite works askTheSite: answering the personal questions and concerns of young people 4) With permission, the answer is published in an archive for everyone to access

8. “ I am very impressed with the clarity of the site” “ Being not very computer literate I think the site is amazing and helpful and I am sure I will need it again in the future” “ i just seemed to come across it, but thank god i did find it, u gave really good advice, its like having a second best mate” “ It stopped me spending a lot of money by not knowing the situation” “ The site is very easy to use & the received information very much appreciated” 800 questions every month “ It was amazing! It was so easy to understand! And the best thing was that it was so much better hearing advice instead of hearing it from people involved in my life. It was fantastic seeing it from a different point of view.” “ The advice I received has saved my life. I felt like I didn’t want to live anymore, now I know there is light at the end of the tunnel. Thank you so much” “ I just want to say thank you from the bottom of my heart for your fantastic, professional and courteous reply. It has really helped me.” “ Thanks - very reassuring advice that made me feel a lot calmer.” “ What a fantastic site this is”

10. An introduction to SROI YouthNet Breakfast Seminar 2 April 2009 Andrew Wilson, Corporate Citizenship

14. SROI – The process REPORTING INPUTS OUTPUTS OUTCOMES IMPACTS MONETARY VALUES SROI PLANNING

15. SROI – Step 1 The costs of resources invested in the project Inputs Staff time Overheads Purchase of equipment INPUTS OUTPUTS OUTCOMES IMPACTS MONETARY VALUES SROI

16. SROI – Step 2 The direct benefits resulting from the work of the charity Outputs Number of people trained Number of people vaccinated Number of children mentored INPUTS OUTPUTS OUTCOMES IMPACTS MONETARY VALUES SROI

17. SROI – Step 3 The changes that result from the outputs Outputs Number of people trained Number of people vaccinated Number of children mentored Outcomes Number of people getting a job Percentage reduction in mortality rates Level of improvement in GSCE grades INPUTS OUTPUTS OUTCOMES IMPACTS MONETARY VALUES SROI

18. SROI – Step 4 The additional benefit provided by a charity’s work – the outcomes less an estimate of deadweight and attribution Outcomes Number of people getting a job Percentage reduction in mortality Level of improvement in GSCE grades Impact (minus deadweight & attribution) How many people would have found work anyway? What other measures have helped to reduced mortality? How many mentored children would have gained those results anyway? INPUTS OUTPUTS OUTCOMES IMPACTS MONETARY VALUES SROI

19. SROI – Step 5 Assigning a monetary value to the impacts identified Impacts (minus deadweight & attribution) Number of people getting a job Percentage reduction in mortality Level of improvement in GSCE grades Monetary value Social security benefit saved Cost of health expenditure saved Increased earnings compared to school leavers with fewer qualifications INPUTS OUTPUTS OUTCOMES IMPACTS MONETARY VALUES SROI

20. SROI – Step 6 Dividing the impact measures by the costs involved give the social return on the investment figure INPUTS OUTPUTS OUTCOMES IMPACTS MONETARY VALUES SROI

23. For further information Corporate Citizenship - www.corporate-citizenship.com Office of The Third Sector - www.cabinetoffice.gov.uk/third_sector/news/news_stories/081120_sroi.aspx The SROI Network - www.sroi-uk.org European SROI Network - www.sroi-europe.org

24. Using technology to effectively reach young people Dominic Waghorn, Digital Interactive Services Director Applying Social Return on Investment to askTheSite Sarah McCoy, Research Manager

27. Outputs from askTheSite: We can gather outputs over specific time period:

28. Monetarising outcomes: Online Resources askTheSite reporting tool

33. Monetarised case studies: Case study NET benefit to society Sexual health £3,372.96 Mental health £4,529.82 Money £21,792.38 Relationships £8,848.07 Housing £3,167.81 Drugs and Alcohol £1,537.20 General health £818.50 Legal and rights £10,258.82

34. Putting it all together:

35. Total savings per question:

36. SROI evaluation: Overall, for every £1 invested in askTheSite, YouthNet created a social impact of £7.38 Value Number of (within remit) questions answered between 1 st July and 31 st December 2007 2,870 Proportion of questions leading to positive outcome for young person 74% Number or questions during period leading to positive outcome for young person 2,124 Benefit per question (assuming 100% attribution, 0% deadweight) £6,696.26 Total benefit for period (assuming 100% attribution, 0% deadweight) £14,222,856.24 Attribution 23% Deadweight 50% Total benefit £1,635,628.47 Total input £221,714

38. Questions for the panel

39. Thank you