Presentation shared at Between 2013 event held in Capri. Focus on how Facebook is impacting some mature tech markets (Data Centers, Measurement/Research, Connectivity/Telco) plus updated (mobile) audience figures

1. The Power of Connections
Capri, 3 ottobre 2013

2. Luca Colombo
Country Manager – Facebook Italy

3. 3The Power of Connections, Capri 3-4 ottobre
Time spent on desktop (US) Time spent on mobile (US)
11.3
8.5
6.2
4.1
0.7 0.7
Facebook YouTube Yahoo! Google Twitter Instagram
Averagedailyminutesperuser
30.5
11.1
7.3 7.2
6.4
Facebook Instagram Google YouTube Twitter Yahoo!
Source: Monthly data calculated from comScore Key Measures and Mobile Metrix US, July 2013
11%of all time spent
on desktop
Facebook is
21%of total mobile
time spent
Facebook and
Instagram are

4. 4The Power of Connections, Capri 3-4 ottobre

5. 5
Source: Facebook Internal Data based on stated and inferred data, average for June 2013; percentage of
internet and mobile phone users calculated with data from eMarketer, April/May 2013
Every month.
>17Mpeople daily
of monthly active users return daily74%
>10Mpeople daily on
mobile
>24Mpeople monthly
71%
of internet
users in
Italy
That’s
>16M
people monthly
on mobile
32%
of mobile
phone users
in Italy
That’s
Every day.
The Power of Connections, Capri 3-4 ottobre

6. 6
Pillars
The Power of Connections, Capri 3-4 ottobre

7. 7The Power of Connections, Capri 3-4 ottobre

8. 8
“[…] design and enable the delivery of the most
efficient server, storage and data center
hardware designs for scalable computing […]”
The Power of Connections, Capri 3-4 ottobre

10. 10The Power of Connections, Capri 3-4 ottobre

11. 11The Power of Connections, Capri 3-4 ottobre

12. 12
Measuring results!
The Power of Connections, Capri 3-4 ottobre

13. 13
Half the money I spend
on advertising is wasted;
the trouble is I don't know
which half.
John Wanamaker
(1838 – 1922)
The Power of Connections, Capri 3-4 ottobre

14. 38%The average online
reach for narrowly
targeted campaigns is accurate
89%accurate
The average Facebook
reach for narrowly
targeted campaigns is

15. 16The Power of Connections, Capri 3-4 ottobre

16. Facebook activity
Ad exposure
Fan base membership
Organic/
viral exposure
75%
Online population
Measurement-
only, privacy
safe, direct-match
analysis
70M
US households
Buying behavior
Measuring 5,000 brands
over 100 categories
$300B in retail ACV
sales
>60%
ACV
The Power of Connections, Capri 3-4 ottobre

17. 18Titolo, Capri 3-4 ottobre
$2.4MM
$2.0MM
Sales Lift
Airwick Brand
Observed*
National Projection**
$740K
$757K
Sales Lift
Lysol Brand
Observed*
National Projection**
5.1x ROI 1.8x ROI

18. Mobile, Mobile, Mobile
Big Data
Measuremen
t
Open
The Power of Connections, Capri 3-4 ottobre

19. Grazie!
Capri, 3 ottobre 2013