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May 2nd, 2012
terça-feira, 22 de maio de 12
May 2nd, 2012
terça-feira, 22 de maio de 12
May 2nd, 2012
Ecommerce and social networks
2
The power of social connections is the
most exciting innovation in ecommerce
since its creation. Nothing simplifies the
process of a sale more than having the
knowledge about habits and preferences
of the consumer.
In efforts to tap in to this information, many
stores have expanded or fully migrated
their operations to Facebook.
Could this be the best
opportunity that social
commerce has to offer?
terça-feira, 22 de maio de 12
May 2nd, 2012
The potential of social commerce
3
To understand the real potential of
social commerce, it is necessary to
absorb a few points:
It does not occur without peoples’ involvement
therefore, remodeling the ecommerce operation
with people as the main focus, is imperative.
It is important to encourage and reward the users
themselves for promoting brands and products to
their friends and award them for doing so;
It must occur wherever the user may be, in and
outside of social networks, computers,
smartphones and tablets;
how to accomplish this?
terça-feira, 22 de maio de 12
May 2nd, 2012
A new way to sell through the Internet
4
BuyOnSocial is a social commerce
platform that goes way beyond Facebook.
With it, store owners sell their products
through their site; fan page, phone and
tablet, which are all integrated into social
networks providing collective benefits for
the users and store owners.
In this platform, we encourage
people to share their habits
and wish lists in exchange for
tangible benefits, generating
something more valuable than
just a “Like”.
terça-feira, 22 de maio de 12
May 2nd, 2012
Multiplatform
5
A unique platform for sales within and
outside of social networks with
support for tablets and
smartphones,with the potential of
targeting various channels utilizing
one specialized system, increasing
your organic media power and
generating potential sales.
terça-feira, 22 de maio de 12
May 2nd, 2012
Customization
6
With a customization power of up to
80%, the platform has the potential of
showcasing the visual identity of the
store across all platforms, adding value
to the products, brand value and
encouraging sales.
same template
two layouts
terça-feira, 22 de maio de 12
May 2nd, 2012
Social resources
7
Through social engagement, the store owner
encourages sales and broadens his target
audience creating a diverse public through
references by the consumers themselves.
Through a like, share
and tweet, the store
owner can offer
discounts to their users
which encourages the
purchase and generates
an audience.
Through the
comparing resource,
users can post a poll
on Facebook asking
which product they
should buy.
Users know which
products their friends
liked and shared. An
important stimulus for
making a purchase.
terça-feira, 22 de maio de 12
May 2nd, 2012
Social Resources
8
With shopping together, store owners can enable
a collective buying resource on their site for a
single product, encouraging sales and leveraging
the audience.
Products, number of people, discount and time of group are set in the admin. area.
Sales will be completed only after 100% confirmation of the purchases made by the group members.
terça-feira, 22 de maio de 12
May 2nd, 2012
Administrative Area
9
Consumer–friendly management of all
store necessities as well as following
performance, allowing for complete
control and daily optimizations of the
store’s necesseties. Your store, within
reach no matter where you are.
Promotions
All and or any promotion,
including social resources, are
manageable by product in each
stores’ control panel.
Promotions have security
features such as; date and time
of start and end.
Sales
Transactions are approved automatically,
facilitating the day-to-day operations of the
store owner.
Clients
Notifications of new clients are seen through
the site or social network.
terça-feira, 22 de maio de 12
May 2nd, 2012
User-friendly payment method
10
To provide security and ease to the
store owners without sacrificing a
user-friendly purchasing process for
users, B.O.S. utilizes MOIP as a
standard payment method.
With it, the purchasing process takes place entirely
within the store, analyzing the buyer data, avoiding fraud
and finally, automatically completing payment.
Our exclusive partnership provides one of the lowest tax
rates in the market with potential to decrease as the
stores’ profits increase.
B.O.S. can also work with other payment methods
through the development of specific plugins.
terça-feira, 22 de maio de 12
May 2nd, 2012
Metrics
11
The platform is created
completely integrated with
Google Analytics and its
electronic commerce
department. Allowing for
thorough analyses of user
traffic, sales and media.
product performance
view and sales traffic
use of discounts and
promotions
time until purchase, best
conversion paths and
shopping cart analyses
terça-feira, 22 de maio de 12
May 2nd, 2012
Integration with other systems
12
The idea behind B.O.S. is to take
social commerce to all platforms,
integrating with diverse systems
through their respective APIs.
Through the use of these APIs, it is
possible to integrate BuyOnSocial
storefronts – Mobile, Tablet and Social
app – in existing platforms without
having to re list products or stock.
terça-feira, 22 de maio de 12
May 2nd, 2012
Custom Store
Store owners count on the support
of our professionals in the
customization of an exclusive
store front and can begin selling in
as little as 10 days.
Relationship with the store owner
13
B.O.S. foresees a simplified
relationship with store owners,
providing a modern, friendly and
social platform as quickly as possible
with a return percentage of sales.
terça-feira, 22 de maio de 12
May 2nd, 2012
Standard Store
Store owners sign up, customize
predetermined sections of the site,
and start selling in as little as 7
days.
Relationship with the store owner
14
Feature foreseen for January 2013.
terça-feira, 22 de maio de 12
May 2nd, 2012
Monetization
15
To ensure sustainable growth of the operation,
B.O.S. relies on various sources of revenue
throughout different stages of the life of the store:
Activation: For store owners interested in custom layouts or
integration with other systems, a setup free will be calculated based on
demand.
Partnership commission :.Of the fee retained by means of payment,
a percentage returns to B.O.S. in the form of commission.
Growth: Through a partnership with the digital agency, DBR.ag, we
offer custom–tailored online marketing packages with the intention of
increasing audience reach and prospective customers.
Maintenance: In both B.O.S. store types, the only fixed fee is a 3 to
7% percentage of completed transactions.
terça-feira, 22 de maio de 12
May 2nd, 2012
The team and evolution of the product
16
BuyOnSocial is a different kind of startup. é
uma startup diferente. Inaugurated 8 months
ago, B.O.S. spawned from DBR.ag, an online
agency with more than 10 years of existence
specializing in ecommerce operations and
social networks.
Led by executives from the agency
itself but with a dedicated operational
structure committed to the
development of B.O.S.
Its roadmap foresees
monthly releases through
2012 in conjunction with
the launch of the first 20
stores, also to take place
this year.
terça-feira, 22 de maio de 12
Thank you
terça-feira, 22 de maio de 12

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BuyOnSocial - BOS - Presentation

  • 1. May 2nd, 2012 terça-feira, 22 de maio de 12
  • 2. May 2nd, 2012 terça-feira, 22 de maio de 12
  • 3. May 2nd, 2012 Ecommerce and social networks 2 The power of social connections is the most exciting innovation in ecommerce since its creation. Nothing simplifies the process of a sale more than having the knowledge about habits and preferences of the consumer. In efforts to tap in to this information, many stores have expanded or fully migrated their operations to Facebook. Could this be the best opportunity that social commerce has to offer? terça-feira, 22 de maio de 12
  • 4. May 2nd, 2012 The potential of social commerce 3 To understand the real potential of social commerce, it is necessary to absorb a few points: It does not occur without peoples’ involvement therefore, remodeling the ecommerce operation with people as the main focus, is imperative. It is important to encourage and reward the users themselves for promoting brands and products to their friends and award them for doing so; It must occur wherever the user may be, in and outside of social networks, computers, smartphones and tablets; how to accomplish this? terça-feira, 22 de maio de 12
  • 5. May 2nd, 2012 A new way to sell through the Internet 4 BuyOnSocial is a social commerce platform that goes way beyond Facebook. With it, store owners sell their products through their site; fan page, phone and tablet, which are all integrated into social networks providing collective benefits for the users and store owners. In this platform, we encourage people to share their habits and wish lists in exchange for tangible benefits, generating something more valuable than just a “Like”. terça-feira, 22 de maio de 12
  • 6. May 2nd, 2012 Multiplatform 5 A unique platform for sales within and outside of social networks with support for tablets and smartphones,with the potential of targeting various channels utilizing one specialized system, increasing your organic media power and generating potential sales. terça-feira, 22 de maio de 12
  • 7. May 2nd, 2012 Customization 6 With a customization power of up to 80%, the platform has the potential of showcasing the visual identity of the store across all platforms, adding value to the products, brand value and encouraging sales. same template two layouts terça-feira, 22 de maio de 12
  • 8. May 2nd, 2012 Social resources 7 Through social engagement, the store owner encourages sales and broadens his target audience creating a diverse public through references by the consumers themselves. Through a like, share and tweet, the store owner can offer discounts to their users which encourages the purchase and generates an audience. Through the comparing resource, users can post a poll on Facebook asking which product they should buy. Users know which products their friends liked and shared. An important stimulus for making a purchase. terça-feira, 22 de maio de 12
  • 9. May 2nd, 2012 Social Resources 8 With shopping together, store owners can enable a collective buying resource on their site for a single product, encouraging sales and leveraging the audience. Products, number of people, discount and time of group are set in the admin. area. Sales will be completed only after 100% confirmation of the purchases made by the group members. terça-feira, 22 de maio de 12
  • 10. May 2nd, 2012 Administrative Area 9 Consumer–friendly management of all store necessities as well as following performance, allowing for complete control and daily optimizations of the store’s necesseties. Your store, within reach no matter where you are. Promotions All and or any promotion, including social resources, are manageable by product in each stores’ control panel. Promotions have security features such as; date and time of start and end. Sales Transactions are approved automatically, facilitating the day-to-day operations of the store owner. Clients Notifications of new clients are seen through the site or social network. terça-feira, 22 de maio de 12
  • 11. May 2nd, 2012 User-friendly payment method 10 To provide security and ease to the store owners without sacrificing a user-friendly purchasing process for users, B.O.S. utilizes MOIP as a standard payment method. With it, the purchasing process takes place entirely within the store, analyzing the buyer data, avoiding fraud and finally, automatically completing payment. Our exclusive partnership provides one of the lowest tax rates in the market with potential to decrease as the stores’ profits increase. B.O.S. can also work with other payment methods through the development of specific plugins. terça-feira, 22 de maio de 12
  • 12. May 2nd, 2012 Metrics 11 The platform is created completely integrated with Google Analytics and its electronic commerce department. Allowing for thorough analyses of user traffic, sales and media. product performance view and sales traffic use of discounts and promotions time until purchase, best conversion paths and shopping cart analyses terça-feira, 22 de maio de 12
  • 13. May 2nd, 2012 Integration with other systems 12 The idea behind B.O.S. is to take social commerce to all platforms, integrating with diverse systems through their respective APIs. Through the use of these APIs, it is possible to integrate BuyOnSocial storefronts – Mobile, Tablet and Social app – in existing platforms without having to re list products or stock. terça-feira, 22 de maio de 12
  • 14. May 2nd, 2012 Custom Store Store owners count on the support of our professionals in the customization of an exclusive store front and can begin selling in as little as 10 days. Relationship with the store owner 13 B.O.S. foresees a simplified relationship with store owners, providing a modern, friendly and social platform as quickly as possible with a return percentage of sales. terça-feira, 22 de maio de 12
  • 15. May 2nd, 2012 Standard Store Store owners sign up, customize predetermined sections of the site, and start selling in as little as 7 days. Relationship with the store owner 14 Feature foreseen for January 2013. terça-feira, 22 de maio de 12
  • 16. May 2nd, 2012 Monetization 15 To ensure sustainable growth of the operation, B.O.S. relies on various sources of revenue throughout different stages of the life of the store: Activation: For store owners interested in custom layouts or integration with other systems, a setup free will be calculated based on demand. Partnership commission :.Of the fee retained by means of payment, a percentage returns to B.O.S. in the form of commission. Growth: Through a partnership with the digital agency, DBR.ag, we offer custom–tailored online marketing packages with the intention of increasing audience reach and prospective customers. Maintenance: In both B.O.S. store types, the only fixed fee is a 3 to 7% percentage of completed transactions. terça-feira, 22 de maio de 12
  • 17. May 2nd, 2012 The team and evolution of the product 16 BuyOnSocial is a different kind of startup. é uma startup diferente. Inaugurated 8 months ago, B.O.S. spawned from DBR.ag, an online agency with more than 10 years of existence specializing in ecommerce operations and social networks. Led by executives from the agency itself but with a dedicated operational structure committed to the development of B.O.S. Its roadmap foresees monthly releases through 2012 in conjunction with the launch of the first 20 stores, also to take place this year. terça-feira, 22 de maio de 12
  • 18. Thank you terça-feira, 22 de maio de 12