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[object Object],FULL DETAILS
[object Object],"  Consumers DO talk about brands online. " Q13. Thinking about your Internet activity in the  past week , did you look for or share with others  any information or opinions about  …? (n=3,227)  30% /  41%  / 23% 40% /  44%  / 36% 25% /  28%  / 16% 27% /  50%  / 27% 16% /  32%  / 12% Shared Can. /  US  / UK Americans share more information  online, especially concerning social, political or  religious issues. One third shared information or opinions with other users online FULL DETAILS
[object Object],"  Consumers DO talk about brands online. " Q13. Thinking about your Internet activity in the  past week , did you look for or share with others  any information or opinions about  …? (n=193)  FULL DETAILS Young Canadians  share as much (48%) as Americans.
CONCLUSION ,[object Object],[object Object],[object Object],[object Object],Two groups  are interconnected through two types of social media   behaviour.  FULL DETAILS
CONCLUSION Several  habits  were measured in this study that we feel are forming social media  behaviour.   FULL DETAILS Share links and recommend useful content Rate things (ex: five star system) Read blogs or personal web pages Write a review about products or services Share things about yourself Comment on others' personal pages or blogs Look up or read what others are sharing about themselves Maintain a personal web page or blog Upload photos/video to share with others Follow links others have found interesting Look at photos/videos others have uploaded CONTRIBUTE SHARE REACT LOOK TRANSMITTERS RECEIVERS
CONCLUSION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],People have always been social, talking about companies, products and services. They just never had the  mechanism  for doing it  systematically   or with any kind of  scale. FULL DETAILS
LUC-ANDRÉ CORMIER V.-P. RESEARCH MONTREAL 514.282.4688 [email_address] NOTE:   This is a research brief. More information is available and we’ll be happy to answer your questions or analyze the data based on your specific requirements.

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Conclusion Wom

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. CONCLUSION Several habits were measured in this study that we feel are forming social media behaviour. FULL DETAILS Share links and recommend useful content Rate things (ex: five star system) Read blogs or personal web pages Write a review about products or services Share things about yourself Comment on others' personal pages or blogs Look up or read what others are sharing about themselves Maintain a personal web page or blog Upload photos/video to share with others Follow links others have found interesting Look at photos/videos others have uploaded CONTRIBUTE SHARE REACT LOOK TRANSMITTERS RECEIVERS
  • 6.
  • 7. LUC-ANDRÉ CORMIER V.-P. RESEARCH MONTREAL 514.282.4688 [email_address] NOTE: This is a research brief. More information is available and we’ll be happy to answer your questions or analyze the data based on your specific requirements.

Notas del editor

  1. Analysis :
  2. Analysis :
  3. C’est en filtrant l’image de marque proposée par l’annonceur dans les canaux push traditionnels que l’émetteur s’approprie une marque, étape essentielle avnat qu’il ne se plaise à véhiculer son regard personnel.