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Final Presentation Evan, Tana, David
3G
G GG
Gaining Grounds In Games!
Gaining Grounds In Games!  great
Entry in  mobile Gaming  market
Entry in  mobile Gaming  market great
Goliath David
P PP
P PP Popular Possible Profitable
A way to success
$100K 4Q
Market
Blue Ocean
Product Design
Road Map
Market Answer the assumption
? Are there still great opportunities in iPhone app market?
? Are there still great opportunities in iPhone app market? correct
Smart Phone Market Grow Fast Even faster in the future Sources: Morgan Stanly It brings great Potential market for your business
Smart phone becomes popular game console Some changes already happen, Gamers are ready to play on mobile
People are not only ready to play but also they are willing to pay
The facebook connect, Game Center will push the game market even further Play with their friends anytime, anywhere they want, via 3G network bring incredible user experience for your gamer
? All you have to do is get a game in to the App Store and money will start rolling in to fund the company’s next title? If market is so good, does that true
? All you have to do is get a game in to the App Store and money will start rolling in to fund the company’s next title? Unfortunately
Competition is extreme high 1605games released in one month, Average earned $3050, 50% game earned ≤ $682, forone year It is not the profits we expect
80-20
In fact .. 90%revenues  Shared by 10% games It’s  a game called All or nothing
Competition/war  between platform You need to choose the rightside
? A team of five people can compete the market? if the competition is so high
It depends
Angry Bird earns 4.5m, in 1 year, With 12 employees. It costs $15000 ~ $50000 to develop acasualiPhonegame This game is so simple, not harder than anything your team can easily made It doesn’t depend on the company size, and money you invest
Use you money wisely Strategic Product  Development Efficiency Marketing Plan But it does depend on the way you use your money, you need to prepare
User Analysis  What our analysis can help
The biggest category: Casual  Game is Only 1theme, 3 ~ 5 stages, play in 5 ~ 20 mins, but $2.25b market,  over 200mplayer, grow 20% http://www.casualconnect.org/newscontent/11-2007/CasualGamesMarketReport2007_KeyFindings.pdf http://www.redherring.com/Home/17429 Biggest market, cost low
Age Group iOS cross all age group > 25, they are older, richer and still want to be entrainment willing to buy
Age Group 65 % of Casual Gamer
Gender Need balance Female gamer is fewer, but as active as male player . They dominate casual game
User Analysis Maximum your  user base
Product Analysis Casual Social Interactive  Allow Users become our marketers by promotion the games, it will largely reduce the market budget Trend of Game Center and Facebook Platform In-app purchases Another way to earn revenue, and extend the life cycle with limited cost LiteVersion Cross selling Significantly increase the # of downloads These are existing tech can help your product
Risk Analysis	 Competition Risk 310, 000 of games iPhone vs. Android vs. Window Phone Technological Risk System update Finance Risk Operation fees Marketing budget Apple approve risk Reject , or Delay 7 days - 36 days http://148apps.biz/app-store-metrics/?mpage=catcount Will be cover in later section
Product Design
Content Simple, Adorable, Stylish Fun, Interactive, Engaging Catchy Visual + Audio Customizable Characters
Function GPS, Campus, Accelerometer  In Game Avatar Game Center / Facebook Connect Save & Continue
Flow Diagram
Wireframe Logo Instruction Play Share More
Road Map
Road Map Design and Develop Launch
Road Map Design and Develop Launch
Road Map Design and Develop Launch Production: Game 1
Road Map Design and Develop Launch Production: Game 1 Extra Addons/Game/ Lite: Game1 Production: Game 2
Road Map Design and Develop Launch Production: Game 1 Extra Addons/Game/ Lite: Game1 New Level: Game 1 Production: Game 2
Road Map Design and Develop Launch Production: Game 1 Extra Addons/Game/ Lite: Game1 New Level: Game 1 Production: Game 2 Cross Selling: Game 1
Risk Mitigation Grid Competition Risk Copy Cat Competitors Technological Risk Financial Risk Apple Approve Risk Market research unique game idea Thorough Marketing Effort Evaluate imitation apps & try to one-up them Keep an eye on the new technology Keep some reserved contingency fund Consider using contingency fund for the Q4 Launch Consider new funding Read & follow Apple Iphone app guideline as much as possible Human resource development, find way to continue to recruit talent to help improve production and marketing Develop backup financing plan. Continue to find ways to seek private equity or venture capital financing
End
Nothing behind
Important points Market analysis & recommendations Product design recommendations Roadmap recommendations
Answers of the Assumption  Yes,  there is still a great opportunities  Mobile market is growing even faster Smart phone is a popular game console Big fish joins the game: Apple Game Center, Facebook, the market will grow even faster However, competition is extremely high 1605 games released in one month, Average game earned $3050  / year 50% game only earned $682 / year But, it is still a great potential market Perfect for small company Use resource correctly Face competition
Road Map Design and Develop Launch Production: Game 1 Extra Addons/Game/ Lite: Game1 New Level: Game 1 Production: Game 2 Cross Selling: Game 1
Final presentation for mobile strategy

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Final presentation for mobile strategy

  • 2. 3G
  • 5. Gaining Grounds In Games! great
  • 6. Entry in mobile Gaming market
  • 7. Entry in mobile Gaming market great
  • 8.
  • 10. P PP
  • 11. P PP Popular Possible Profitable
  • 12. A way to success
  • 18. Market Answer the assumption
  • 19. ? Are there still great opportunities in iPhone app market?
  • 20. ? Are there still great opportunities in iPhone app market? correct
  • 21. Smart Phone Market Grow Fast Even faster in the future Sources: Morgan Stanly It brings great Potential market for your business
  • 22. Smart phone becomes popular game console Some changes already happen, Gamers are ready to play on mobile
  • 23. People are not only ready to play but also they are willing to pay
  • 24. The facebook connect, Game Center will push the game market even further Play with their friends anytime, anywhere they want, via 3G network bring incredible user experience for your gamer
  • 25. ? All you have to do is get a game in to the App Store and money will start rolling in to fund the company’s next title? If market is so good, does that true
  • 26. ? All you have to do is get a game in to the App Store and money will start rolling in to fund the company’s next title? Unfortunately
  • 27. Competition is extreme high 1605games released in one month, Average earned $3050, 50% game earned ≤ $682, forone year It is not the profits we expect
  • 28. 80-20
  • 29. In fact .. 90%revenues Shared by 10% games It’s a game called All or nothing
  • 30. Competition/war between platform You need to choose the rightside
  • 31. ? A team of five people can compete the market? if the competition is so high
  • 33. Angry Bird earns 4.5m, in 1 year, With 12 employees. It costs $15000 ~ $50000 to develop acasualiPhonegame This game is so simple, not harder than anything your team can easily made It doesn’t depend on the company size, and money you invest
  • 34. Use you money wisely Strategic Product Development Efficiency Marketing Plan But it does depend on the way you use your money, you need to prepare
  • 35. User Analysis What our analysis can help
  • 36. The biggest category: Casual  Game is Only 1theme, 3 ~ 5 stages, play in 5 ~ 20 mins, but $2.25b market, over 200mplayer, grow 20% http://www.casualconnect.org/newscontent/11-2007/CasualGamesMarketReport2007_KeyFindings.pdf http://www.redherring.com/Home/17429 Biggest market, cost low
  • 37. Age Group iOS cross all age group > 25, they are older, richer and still want to be entrainment willing to buy
  • 38. Age Group 65 % of Casual Gamer
  • 39. Gender Need balance Female gamer is fewer, but as active as male player . They dominate casual game
  • 40. User Analysis Maximum your user base
  • 41. Product Analysis Casual Social Interactive Allow Users become our marketers by promotion the games, it will largely reduce the market budget Trend of Game Center and Facebook Platform In-app purchases Another way to earn revenue, and extend the life cycle with limited cost LiteVersion Cross selling Significantly increase the # of downloads These are existing tech can help your product
  • 42. Risk Analysis Competition Risk 310, 000 of games iPhone vs. Android vs. Window Phone Technological Risk System update Finance Risk Operation fees Marketing budget Apple approve risk Reject , or Delay 7 days - 36 days http://148apps.biz/app-store-metrics/?mpage=catcount Will be cover in later section
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49. Content Simple, Adorable, Stylish Fun, Interactive, Engaging Catchy Visual + Audio Customizable Characters
  • 50. Function GPS, Campus, Accelerometer  In Game Avatar Game Center / Facebook Connect Save & Continue
  • 52. Wireframe Logo Instruction Play Share More
  • 54. Road Map Design and Develop Launch
  • 55. Road Map Design and Develop Launch
  • 56. Road Map Design and Develop Launch Production: Game 1
  • 57. Road Map Design and Develop Launch Production: Game 1 Extra Addons/Game/ Lite: Game1 Production: Game 2
  • 58. Road Map Design and Develop Launch Production: Game 1 Extra Addons/Game/ Lite: Game1 New Level: Game 1 Production: Game 2
  • 59. Road Map Design and Develop Launch Production: Game 1 Extra Addons/Game/ Lite: Game1 New Level: Game 1 Production: Game 2 Cross Selling: Game 1
  • 60. Risk Mitigation Grid Competition Risk Copy Cat Competitors Technological Risk Financial Risk Apple Approve Risk Market research unique game idea Thorough Marketing Effort Evaluate imitation apps & try to one-up them Keep an eye on the new technology Keep some reserved contingency fund Consider using contingency fund for the Q4 Launch Consider new funding Read & follow Apple Iphone app guideline as much as possible Human resource development, find way to continue to recruit talent to help improve production and marketing Develop backup financing plan. Continue to find ways to seek private equity or venture capital financing
  • 61. End
  • 62.
  • 64. Important points Market analysis & recommendations Product design recommendations Roadmap recommendations
  • 65. Answers of the Assumption Yes, there is still a great opportunities Mobile market is growing even faster Smart phone is a popular game console Big fish joins the game: Apple Game Center, Facebook, the market will grow even faster However, competition is extremely high 1605 games released in one month, Average game earned $3050 / year 50% game only earned $682 / year But, it is still a great potential market Perfect for small company Use resource correctly Face competition
  • 66. Road Map Design and Develop Launch Production: Game 1 Extra Addons/Game/ Lite: Game1 New Level: Game 1 Production: Game 2 Cross Selling: Game 1