Search Analytics: What? Why? How? - By Otis Gospodnetic

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See conference video - http://www.lucidimagination.com/devzone/events/conferences/revolution/2011 You’ve indexed your data and people are searching it. But how do you know if they are happy with the results? How do you know if they are finding what they need? With search increasingly becoming the primary information access mechanism, knowing how your search is doing is not just a matter of mere curiosity, but often has direct business impact.

Search Analytics What? Why? How? Otis Gospodneti ć – Sematext International

About Otis Gospodneti ć ,[object Object],[object Object],[object Object]

About Sematext ,[object Object],[object Object],[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object]

What is Search Analytics? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Search Analytics and SEO ,[object Object],[object Object]

Search vs. Web Analytics ,[object Object],[object Object],[object Object]

Why Search Analytics? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Report Groups ,[object Object],[object Object]

Failures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Report: Zero Hit Queries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Report: Zero Hit Queries (cont.) ,[object Object],[object Object],[object Object],[object Object]

Report: High Exit Rate Queries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Report: Irrelevant Result Queries ,[object Object],[object Object],[object Object],[object Object],[object Object]

Report: Total Queries ,[object Object],[object Object],[object Object],[object Object],[object Object]

Report: Total Distinct Queries ,[object Object],[object Object],[object Object],[object Object]

Report: Words Per Query ,[object Object],[object Object],[object Object]

Report: Top Queries ,[object Object],[object Object],[object Object],[object Object],[object Object]

Report: Top Queries (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Clickstream Analysis ,[object Object],[object Object],[object Object],[object Object]

Query and Hit Valuation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Query and Hit Valuation (cont.) ,[object Object],[object Object],[object Object],[object Object]

Report: Low CTR Queries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Report: Queries with Most Clicks ,[object Object],[object Object],[object Object]

Search Session ,[object Object],[object Object]

Interesting Search Sessions ,[object Object],[object Object],[object Object]

Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More SA Reports/Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More SA Reports/Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Data Collection

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Notas del editor

10 days of data (5K/min)