1. Lucía
Aldeanueva
Alcalá-­‐Galiano

2. INTRODUCTION
·∙My
inven5on
is
called
:
Your wedding dance.
·∙This
company
specializes
in
fitness,
health
and
lifestyle.
·∙Your
wedding
dance
is
a
company
that
helps
your
learn
and
perfect
the
dance
that
you
will
dance
on
your
wedding
day.

3. CORPORATE MISION
·∙
The
corporate
mission
of
Your
wedding
dance
has
got
three
main
goals.
1. To
ensure
people
enjoy
their
wedding
dance.
2. Meet
people´s
goals.
3. And
lastly,
and
most
importantly
make
people
happy.

4. DATA SHEET
·∙Name
:
Your
wedding
dance.
·∙Experience:
we
have
got
ten
years
of
experience
in
classical
dance.
·∙Our
ins5nct:
is
to
look
at
all
those
people
who
can
not
dance
and
need
some
help.
·∙Strategy
and
tac5cs:
1.
Physical
environment
-­‐
launch
it
shop.
2.
Only
-­‐
web
3.
Ads
and
offers
·∙Client
range
:
people
who
want
to
help
you
prepare
your
wedding
dance.
·∙Resuts
:
to
help
people
achive
their
goals
in
the
world
of
dance
and
to
be
happy.

5. WHAT IS THE PRODUCT?
·∙My
product
is
a
service
to
help
others.
·∙This
service
aims
to
teach
dance
to
the
bride
and
groom
on
their
wedding
day.
·∙This
service
is
offered
through
the
website.
·∙This
business
is
based
on
a
website.

6. UNIQUE SELLING PROPOSITION
·∙The
characteris5c
that
makes
my
service
unique
is
:
·∙Teaching
couples
to
dance
on
the
very
special
and
important
day
of
wedding.

7. WHAT IMPACT WOULD IT
HAVE ON SOCIETY?
·∙Their
impact
that
my
service
will
have
on
society
is
that
people
will
feel
beWer
because
they
will
learn
and
improve
their
dance
skills.
·∙Their
guests
will
be
surprised
and
impressed
with
their
dance
skills.

8. IS THE TIMING RIGHT?
·∙The
5ming
is
always
right
for
this
service,
because
today,
when
isn´t
there
a
wedding?

9. TARGET MARKETS AND
POSITION
·∙My
target
markets
is
people
who
want
to
prepare
their
wedding
dance.
·∙I
will
posi5on
for
both
male
and
females
targe5ng
all
people
from
all
social
classes.

10. PRICE
·∙The
basic
price
for
the
service
is
15
euros
per
class
but
the
price
will
vary
depending
on
the
area
in
which
the
class
is
given.
-­‐This
service
is
unique
so
there
are
no
compe5tors.
-­‐Na5onally,
few
companies
specializing
in
a
similar
service.

11. THE BRAND AND
PACKAGE
·∙The
brand
name
is
Your
wedding
dance.
·∙The
brand
name
is
the
service
that
we
offer
our
clients.
·∙This
service
can
not
be
package
so
the
website
is
designed
to
atract
the
consumer.
It
is
also
,
designed
with
colours
and
pictures
that
transmit
the
feeling
of
a
wedding
day.

12. THE PROMOTION OF THE
SERVICE
·∙The
promo5on
of
the
service
will
happen
primarily
through
the
website.
·∙The
website
is
the
center
of
everything.
·∙
Your
wedding
dance
will
be
adver5sed
through
different
websites
by
banners.
Also,
handouts
will
be
given
at
the
point
of
sale.

13. RELEVANT INFORMATION
·∙This
service
not
only
helps
people
know
how
to
dance
but
people
will
also
do
sport
dancing.
They
will
feel
beWer
and
happier.
They
will
have
a
healthy
life
and
they
will
achive
their
goals.
They
will
dazzle
on
their
wedding
day.

14. VISUALS
·∙The
website
is
the
most
important.
·∙
The
website
offers
everything
the
client
will
look
for
to
do
with
this
service.
·∙
The
handouts
will
give
basic
informa5on
about
the
service.
These
handouts
will
be
handouts
in
different
stores.
For
example:
florists,
wedding
dress
shops
and
dance
academies.
·∙When
people
see
the
banners
adver5sing
this
service
they
will
be
sorprised.

17. END
LUCÍA
ALDEANUEVA
ALCALÁ-­‐GALIANO