A brief overview of the LUCID demonstrator project - QR code treasure trail

1. A knowledge-sharing event investigating current opportunities and the future of context-aware information delivery on mobile devices. QR Code Application

2. Aims Initially shopping centre To encourage footfall Marketing Birmingham and Trilby Multimedia

3. Approach Treasure Hunt

4. Demonstrator Overview Play video

5. Issues Getting the application on the phone Camera resolution

6. Conclusions Not a straight forward concept to sell Highly engaging user experience Other applications, open days, sponsored events, orientation