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COVER 
Everything you wanted to know but were 
afraid to ask.
It should be highly 
noticeable
Cover topic 
 Current affair
Special project
Man vs woman 
Beckham first man on 
ELLE cover 
20% higher sales
Cover design 
Whole body Upper half of the body
Eye contact
Emotions
Celebrity choice 
Rule: 
 Scandal 
 TV – series 
 Music 
 Film 
 Theater, writer…
Writing the cover text 
 Number 
 Issue content 
 Affair 
 The best topics from 
the issue
Tabloid cover 
 Interview quotation 
 Scandalous affair 
 What makes people 
interested
Affair that does not exist
Food covers 
Sweet food sells 30% 
more 
Salty food
Retouch yes or no?
How to choose a cover photo
How to choose a cover photo
How to choose a cover photo
Print mistakes 
Missing arm Terrifying muscles
Something is not all right here 
Big head Missing leg
Assembled photos 
The head does not go with 
the body 
Straight view and 
sideways body
Body will give yourself away 
Part of an arm is missing Unrealistic pose
Watch out for the hands 
hands Oops!
The most covered celebrity 
Jennifer Aniston

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How to choose a cover photo