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60. Think about anchor text for internal links tooRead all about Internet Marketing. Instead of Read all about Internet Marketing Academy here.
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63. Link Building - Ways Search Engines Judge the Value of a Link. Internal vs. External Anchor Text PageRank TrustRank Domain Authority Diversity of Sources Uniqueness of Source + Target Location on the Page Topical Relevance Content & Context Assessment Geographical Location Use of Rel=”Nofollow” Link Type Other Link Targets on the Source Page Domain, Page & link-Specific Penalties Content/Embed Patterns Temporal / Historical Data
77. A Web site must do at least one of two things, preferably both:1. Turn a stranger into a friend.....a friend into a customer.2. Talk in a tone that persuades people to believe the story you’re telling.
78. One of four things should happen after someone reaches your site:1. They go where you want them to go.2. They give you permission to contact them3. They click and buy something.4. They tell a friend; by clicking, blogging, phoning, talking or emailing.
91. Pay per click Advertising Steps: Decide Goals Decide Targets – Location, age, gender Create Ads based on goals and target Choose Keywords that will trigger your ads Narrow by match types – Broad match | “Exact Match” | [exact term] Decide on negative keywords Daily budget $ Click amount Review
92. Pay per click Advertising Tips to boost : Be careful with Broad Match Be smart with your negative Test different ads Build separate campaigns for search and for contextual Build a specific landing page Build a relationship – free is the new currency
99. “Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done, people still have questions, but if they keep practicing they keep getting better”. Avinash Kaushik - Analytics Evangelist, Google What’s Social Media and buzz?
123. Guidelines for your broader community 1. Employees and others will have a clear idea of the company’s position. 2. Employees will feel empowered that they can leverage their social networks in support of their role, as well as for their professional careers. 3. Companies will be legally protected from the possible misuse and misbehaviour of their employees online. Answer Who’s liable. 4. Companies will appear more innovative, forward thinking and acknowledgeable of how social media has integrated through employees lives and the rest of the world. 5. Employees will have a set of best practices and guidance while they venture into the social media world, so even the beginners have some reference guide to turn to.
138. Social Media – An integrated case study FG Roberts – Manufacturer of Gluten Free Products Goal: Sell more product Strategic Objective: Build a Thought Leadership Position Strategy Step1) Build an online presence Step2) Consolidate reputation Step3) Convert Online reputation to commercial value
139. Social Media – An integrated case study FG Roberts – Manufacturer of Gluten Free Products Blog –www.glutenfreehealth.net Online Articles Dedicated YouTube channel Guest writer to nr 1 content website WOM + Advocates -> Commercial Benefit
143. Internet Marketing – Underutilised Strategies IMA Internet Marketing Academy De-mystifying Internet Marketing for business people.
144. 7 KEY USES FOR EMAIL MARKETING Use best practices and basic tests Nurture leads Resurrect dead leads Boost user-generated content Cut expenses, increase satisfaction, multiply sales Sharpen autoresponding email strategy Organise and rally grassroots teams
145. 9 Things to remember when implementing emails Not all graphics will be seen. Alt tag copy is an art. Don’t let graphics depress response. A Call to Action in the reading pane. Use your subject lines, sender name and “From” 6. Use pre-headers and snippet text wisely. 7. No web-like navigation with today’s mobile email. 8. Test with different email clients. 9. Find the best resources
151. Viral Marketing Viral Marketing Meeting a business objective. Must be of interest. It can be: Funny. Informative Interesting Unique Getting it started Influencers Seeding Strategy Be ready to be proactive
153. IMA Internet Marketing Academy De-mystifying Internet Marketingfor business people. www . Internet Marketing Academy . com . au www . The Online Circle . com Jeff Richardson Lucio Ribeiro