1. Creating Unique
Content
SectionTwo: Retention and Engagement

2. Why Does Originality Matter?
Creating new and unique content is not only important as
publishing your self as an original brand, but the consumers tend
to take more of an interest in your company when its new to
them.
 Appeals to audience
 Helps with branding
 Increases rank in search engines

3. Content Strategy
 Content Marketing: the practice of creating relevant content
in a consistent fashion to a targeted buyer, focusing on all
stages of the buying process, from brand awareness to brand
loyalty.
 Content Strategy: the process of evaluating business and
customer needs and providing strategic direction on how
improved content and content processes can help to achieve
specific objectives.
 Implement content marketing to achieve specific business and
consumer goals

4. Developing a Strategy
A content strategy can be developed
for projects of any size on any budget.
It is all about analyzing your situation
and utilizing resources to attain goals.
Set your strategy outline:
 Goals
 Resources and Budget
 Workflow and Metrics
 Scope ofWork

6. Implementation
 Content strategies are often shared between projects,
products and business units.
 However, the customer views all of your brand’s content as
one message.
 A good content strategy ensures the end product promotes a
consistent and effective user experience for all of your
brand’s consumer exchanges.

7. Retention and Engagement Complete!
Next Section: Social and Mobile Media