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8조 피플익스프레스 경영성과
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8조 피플익스프레스 경영성과
1.
경영성과와 전략
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1. 경영 목표 2.
전략 3. 의사결정 시행 4. 평가
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1980 1989 회사가치 ($ million) 8 12,731 (1,591배 상승) 시장점유율 (%) 0.2 16.1 (80.5배
상승) 매출액 ($ million) 32 6,320 (197배 상승) 종업원 (명) 165 25,355 (153배 상승) 항공기 (대) 3 583 (194배 상승)
25.
변수 변동과정 항공기 구매 역량을 고려한 지속적
투자 마케팅 비용 초기 공격적 마케팅 후기 비용절감 고용 항공기 구매대수에 맞 춘 꾸준한 고용 요금 경쟁에 대응하지 않는 지속적 가격 서비스 범위 후기 운영비용 절감으로 인한 감소
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