This is the presentation delivered in NGMAST for our article published

1. Overview of the New User Centered Mobile Applications TELEFONICA ESPAÑA Mobile Services Business Unit Thursday, September 18th

2. 01 Web 2.0 02 IMS 03 Mobile Web 2.0 04 Telco2.0/Teleco 2.0 Agenda

3. 01 Web 2.0 02 IMS 03 Mobile Web 2.0 04 Telco 2.0/Teleco 2.0 Agenda

4. Web 2.0 map: the land of new successful services Web 2.0 01 [email_address] cc under license cc 2.5 es of attribution 04.11.06 Recommendation Affiliation Audio Viral Marketing User decides The Long Tail Web standards Perpetual Beta Data AJAX Wikis Social Software Blogs CSS Design Mobility RSS Folksonomy Video IMS Open APIs Share Simplicity Service User is the core Microformats Economy Usability Participation Remixability Standardization Teleco 2.0 Design WiMAX Widgets Simplicity VC SOAP Syndication Videocasting XHTML ‘ Podcasting’ Granularity Aggregation Ruby on Rails ‘ Data Inside’ Collaboration UMTS LTE IM ‘ Page Rank’ Optimization for search engines Presence Cost per Click Modularity SEO Trust XFN FOAF Web 2.0 Web 2.0 Wikipedia GMail CSS Beauty GMail eBay Delicious LinkedID Itunes PayPal LinkedId Jabber Google Wasp Writely Google Maps Google News Yahoo Maps BaseCamp CastPost TrendMapper Pandora Blogger Live.Com CreativeCommons Amazon Delicious BitTorrent Skype PayPal Flickr OpenBC Technorati AdSense Fotolia TagCloud YouTube Mozilla Dodge Ball MTurk Ipodder A9 Friendster Upcoming Squidoo GTalk RSSReader Orkut Backpack Kiko ZenGarden StyleGala SimpleBits Etsy Flock Gmaps Mashups IceRocket 9Rules Zimbra Tadalist ProtoPage MyYahoo RememberTheMilk BlinkSale Zoozio Netvibes Unwieldly Meebo Alistapart Alexa Chalk.IT GTD Cloudalicious StumbleUpon TrendMapper Rollyo PubSub Wink InOrder BuzzTracker FeedBurner Feedster NewsGator Rojo Plazes Vimeo LastFM MeasureMap WordPress TypePad Mint Planzo Upcoming SoFLow Ning 43Things Digg TagTagger Taggling

6. Web 2.0: the land of new successful services 01 Web 2.0 User-Generated Content Applications Network Widgets Search Engine Wiki Blog PodCast IM/e-mail vCalendar Payments Playlist Bookmarks VoIP RSS/ATOM VCards CMS PC Mobile Smartphone Tablet PC WiFi Broadband HSUPA BT 3G Tag Create Share Download Syndication Connect Communicate Find Publish Collaborate Innovate Interact WEB APIs MASHUPs UI COMMUNICATION DEVICES USERS COMMUNITY Web 1.0 Transport Mashplanet Purchases TV Twitter Fring

7. 01 Web 2.0 02 IMS 03 Mobile Web 2.0 04 Telco 2.0/Teleco 2.0 Agenda

8. Pre - IMS Communication Without IMS Voz SMS Video Call MMS Multiple sessions mode One Session Start of session IMS Supported Communication With IMS Voz SMS Instant Messaging MMS Video Conferencia Compartición de aplicaciones ‘ XOR’ World ‘ AND’ World Motivation for the user 02

10. Motivation for Iplayers 02 Suggestions?

11. 01 Web 2.0 02 IMS 03 Mobile Web 2.0 04 Telco 2.0/Teleco 2.0 Agenda

12. And the user? 03

14. AJAX: Asynchronous JavaScript And XML 03

15. Google Suggest Microsoft Live Writely Google Maps Ejemplos Tomados de la web Gmail For the user: Advanced Applications What is AJAX? 03

16. AJAX: Transactional model 03

18. Android. Architecture 03

19. Nokia Tablets 03

20. Flash Architecture 03

21. Flex Architecture 03

22. iPhone 03

23. Widgets/Gadgets 03

24. Widgets/Gadgets 03

25. Google Gears/DOJO 03

27. 01 Web 2.0 02 IMS 03 Mobile Web 2.0 04 Telco 2.0/Teleco 2.0 Agenda

30. Spain is different