Seminar on eCommerce

1. eCommerce
Principles of eCommerce
Luis M Cordeiro
Visiting Professor at University Saint Joseph
prof@luismcordeiro.net
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures

2. What do you need to know?
Principles of eCommerce
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Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures

3. Web based business
Principles of eCommerce
Business that uses the WWW to fulfill it’s business process
Four basic business processes:
- information dissemination
- data capture
- promotions and marketing
- transacting with stakeholders
Business objectives interact with web based applications
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures

4. Information Dissemination
Principles of eCommerce
• Can publish relevant information
• Can be used in crisis mode
• Identifying worst case scenarios and providing
details
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures

5. Data Capture
Principles of eCommerce
• Collect information about customers
• Two methods:
- manual input
- automated
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures

6. Promotion and Marketing
Principles of eCommerce
• Banner advertising
• Affiliate programs
• Registration with directories
• Traditional marketing
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures

7. Transacting with stakeholders
Principles of eCommerce
• Can display products and services
• Cross-selling can be implemented
• Can customize website
• Can react to competition
• Can improve relationship
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures

8. Contacts
My contact information
E-mail
You can contact me at
prof@luismcordeiro.net
On the web
twitter.com/luismcordeiro
linkedin.com/luismcordeiro
skype: luis_marco_cordeiro
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures