Seminar on eCommerce

1. eCommerce
Starting tips on eCommerce
Luis M Cordeiro
prof@luismcordeiro.net
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures

2. Domain Name
Starting tips on eCommerce
Determine a good business name for your e-
commerce store and then purchase a domain
name for the name of your store. The name
should have a keyword that people would use
to find your products and/or services.
EG: If your store is about selling gloves then:
www.gloveplanet.com
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures

3. Hosting
Starting tips on eCommerce
Sign up with a quality web hosting provider. It
should have at least one SQL database, and can
do server side scripting, such as SHTML, PHP,
and/or CGI scripting and at least 300Mb of
space.
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures

4. Shopping Cart
Starting tips on eCommerce
Use a good shopping cart (eCommerce
Platform). The shopping cart needs to do the
following:
1) Allow multiple simultaneous users.
2) Keep a running total of the costs.
3) Finalize the order.
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures

5. Database
Starting tips on eCommerce
Create a good database - The database is
usually used to:
1) Keep customer data
2) Create customer personalization
3) Keep product data
4) Hold shopping cart contents
5) Integrate with other systems
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures

6. Credit Cards
Starting tips on eCommerce
Accept credit cards.
You will want the ability to accept credit cards.
Sure, you can run an ecommerce business by
using fax, and/or requiring people to send in
your checks, but you will be leaving a lot of
money on the table if you don't accept credit
cards in one form or another.
Ex: https://www.e-onlinedata.com/psiphon
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures

7. Security
Starting tips on eCommerce
Use a secure socket layer -
A secure socket layer encrypts the data
between the customer's computer and your
web server. It keeps prying eyes from sneaking a
peek at sensitive data, such as credit card info.
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures

8. Payment Gateway
Starting tips on eCommerce
Use a payment gateway -
A payment gateway collects the credit card info
and sales info (price, customer info, etc.) and
does some sort of basic fraud check, to make
sure the credit card isn't stolen, etc.
It charges the customer's credit card and
deposits the money into your bank account.
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures

9. Merchant Account
Starting tips on eCommerce
Acquire a merchant account
A merchant account allows your business to
charge sales to credit cards. It is basically a type
of agreement between your business and a
bank.
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures

10. Business Bank Account
Starting tips on eCommerce
Get a separate business bank account
You will need a bank account that will accept
the deposits for the credit card charges. As with
most everything else, business bank accounts
vary in features and costs based upon the
servicing bank.
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures

11. Contacts
My contact information
E-mail
You can contact me at
prof@luismcordeiro.net
On the web
twitter.com/luismcordeiro
linkedin.com/luismcordeiro
skype: luis_marco_cordeiro
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures