Mihai Aperghis a susținut o prezentare pe tema "Man of SEO - A resource-filled guide for becoming an SEO Specialist" la Lumea SEO PPC. Asociaţia Specialiştilor în Search Engine Marketing din România v-a invitat miercuri, 25 septembrie 2013, în The HUB Bucharest, la o ediție Lumea SEO PPC dedicată temei “Cum devii specialist în SEO și PPC? Cum te poți dezvolta?”. Am vorbit despre pașii esențiali pe care trebuie să îi aibă în vedere orice aspirant la titlul de Specialist – Online Marketing. Pentru cei familiarizați cu termeni precum QDF, bounce rate, CPM, liste de remarketing, Edge Rank, și care au vrut să aprofundeze care sunt componentele unei strategii eficiente de SEO & PPC, am organizat o întâlnire nouă Lumea SEO PPC. Detalii pe: http://lumeaseoppc.ro/follow-up-81/

2. Mihai Aperghis

3. CREATIVE
MARKETING & PR
TECHNICAL
On-page
Research
Analysis
Audience
Content Strategy
Content Optimization
Content Marketing
Targeted Outreach
Social Media
The SEO Specialist Skillset

4. SEO
Knowledge
Staying
up-to-date
Getting
Experience
How do I get there?

6. The Basics
• Google SEO Starter Guide
• Moz Beginner’s Guide to SEO
• Search Engine Land’s Guide to SEO
• Moz Academy (Paid)
• DistilledU (Paid)

7. Search Engine Optimization Starter Guide (GOOGLE)
Basics
• HTML
• Navigation
• Content
• Accessibility
• Mobile
• Promotion

8. Beginner’s Guide To SEO (MOZ)
Basics
• Search Engines
• On-page
• KW Research
• Usability & Content
• Link Building
• Spam & Penalties

9. Guide to SEO (SEARCH ENGINE LAND)
Basics
• Periodic Table
• On-page/Off-page
• Violations
• Social
• Authority/Trust
• Personalization

10. Moz Academy (MOZ)
Basics
• Moz Analytics PRO
• Video guides
• Inbound Marketing
• Search Engines & Keywords
• Link Building
• Social Media
• Content

11. DistilledU (DISTILLED)
Basics
• 50m – 7h:30m courses
• SEO 101
• Advanced SEO
• Conference videos
• Webinars (free)
• $40.00/mo

12. Going PRO: Technical
• SEO Web Developer Cheat Sheet
• Guide to Crawling, Indexing, Ranking
• Successful Site Architecture
• Conquering Pagination Guide
• Microdata Schema.org Guide to Rich Snippets
• The Anatomy of a Perfect Web Page
• Visual Guide to Keyword Targeting
• How to Perform the World’s Greatest SEO Audit
• Craziest Audit Checklist
• The Small Business Guide to Google Analytics
• Excel for SEO
• WordPress SEO
• Ultimate guide for E-commerce
• Guide to eCommerce Facets, Filters and Categories
• The Ultimate Local SEO Roadmap
• Multilingual and Multiregional SEO

13. The Web Developer’s SEO Cheat Sheet (Danny Dover)
Technical Creative Marketing/PR
• On-page
• HTML
• Status Codes
• Robots.txt/Meta
• Structured Data
• International
• Mobile

14. A Technical SEO Guide to Crawling, Indexing and Ranking (Paddy Moogan)
Technical Creative Marketing/PR
• On-page
• Accesibility
• Crawl budget
• Indexing
• Landing pages

15. Successful Site Architecture for SEO (Richard Baxter)
Technical Creative Marketing/PR
• On-page
• Site architecture
• The “silo” concept
• Page indexation
• Design & UX

16. Conquering Pagination – A Guide to Consolidating your Content (Ryan Huser)
Technical Creative Marketing/PR
• On-page
• 1: NOINDEX, FOLLOW
• 2: View-All, rel=canonical
• 3: Rel=prev/next
• Parameters
• Flowchart

17. Micro Data & Schema.org: Guide To Generating Rich Snippets (Daniel Butler)
Technical Creative Marketing/PR
• On-page
• Rich Snippets
• Examples

18. The Anatomy of a Perfect Web Page (Chris Gilchrist)
Technical Creative Marketing/PR
• On-page
• Design
• UX
• SEO
• CRO

19. A Visual Guide to Keyword Targeting and On-Page Optimization (Rand Fishkin)
Technical Creative Marketing/PR
• On-page
• Factori de ranking
• Accessibility & UX
• Where do the KW go?
• Template

20. How to Perform the World’s Greatest SEO Audit (Steve Webb)
Technical Creative Marketing/PR
• Audit
• 1 - Accessibility
• 2 - Index
• 3 - On-page factors
• 4 - Off-page factors
• 5 - Competitive analysis

21. Craziest Audit Checklist on the Internet (Annie Cushing)
Technical Creative Marketing/PR
• Audit
• Checklist Spreadsheet
• Tools Spreadsheet
• Presentation
• Implementation

22. The Small Business Guide to Google Analytics (SIMPLY BUSINESS)
Technical Creative Marketing/PR
• Complete guide
• Installation
• Goals/E-Commerce
• Site Search
• Metrics & KPI
• Segmentation
• Dashboards

23. Microsoft Excel for SEOs (Mike Pantoliano / DISTILLED)
Technical Creative Marketing/PR
• Basic SEO functions
• CSV data manipulation
• Google Analytics in Excel
• Visualization

24. WordPress SEO (Yoast)
Technical Creative Marketing/PR
• WordPress
• HTML & Sitemaps
• Breadcrumbs
• Duplicate Content
• CRO
• Comments
• Off-site

25. The Ultimate Guide to SEO for E-commerce Websites (Chris Kilbourn)
Technical Creative Marketing/PR
• E-commerce
• KW Research
• Trafic Long Tail
• Optimizare On-page
• Blog Content
• Link Building
• Local SEO

26. Guide to eCommerce Facets, Filters and Categories (Frank Scharnell)
Technical Creative Marketing/PR
• E-commerce
• Facets, Filters
• Duplicate Content
• INDEX/NOINDEX

27. The Ultimate Local SEO Roadmap (Amy Nokinsky)
Technical Creative Marketing/PR
• Local SEO
• Citations & Reviews
• KW Research
• On-page optimization
• Google+ optimization

28. The Ultimate Guide to Multilingual and Multiregional SEO (John E Lincoln)
Technical Creative Marketing/PR
• International SEO
• Domains/Subdom/Subdirs
• Rel=alternate/Hreflang
• Authorship

29. Going PRO: Creative
• An SEO’s Guide to Content Marketing
• How to build a content marketing strategy
• Indepth Guide to Content Creation
• Attract customers to your community with content
• Why Local Businesses Don't Need Big Budgets for Their Content
Marketing
• Are your titles irresistibly click worthy viral
• Linkbait Guide
• Video Content
• Content Curation
• Content Strategy in only 652 steps
• Content Marketing Checklist
• Scaling a successful content team

30. Real Marketing Sh*t: An SEO’s Guide to Content Marketing (Chase Hooley)
Technical Creative Marketing/PR
• Audience
• Content types
• KPI
• Content Roles
• Keywords

31. How to build a content marketing strategy (Stephanie Chang)
Technical Creative Marketing/PR
• Content examples
• Strategy planning
• Research
• Metrics/Goals
• Audience prospecting

32. In-depth Guide To Content Creation [With Infographic] (John Pring)
Technical Creative Marketing/PR
• Creating content
• Research & ideas
• Placing the content
• Infographics & Blog posts
• Promotion

33. Attract Customers to Your Community with Content (Mackenzie Fogelson)
Technical Creative Marketing/PR
• Examples
• Foundational
• Community building
• Content strategies

34. Why Local Businesses Don't Need Big Budgets for Their Content Marketing (Matthew Barby)
Technical Creative Marketing/PR
• Local Business content
• Leverage assets
• Content is everything
• Actionable ideas

35. Are Your Titles Irresistibly Click Worthy & Viral?! (Dan Shure)
Technical Creative Marketing/PR
• 80/20 principle
• 7 ingredients
• Visibility
• Analysis

36. SEO Guide to Creating Viral Linkbait and Infographics (Ed Fry / DISTILLED)
Technical Creative Marketing/PR
• Linkbait
• Brainstorm
• Research
• Presentation
• Sharing

37. The Kind of Video You Should Create for Your Business (Phil Nottingham)
Technical Creative Marketing/PR
• Whiteboard Friday
• In-House
• Production Company
• No Budget

38. Content Curation & SEO: A Bad Match? (Eric Enge)
Technical Creative Marketing/PR
• Content Curation
• Quality signals
• Search results
• Options

39. How to Create a Content Strategy (In Only 652 Steps) (Ian Lurie)
Technical Creative Marketing/PR
• Content Inventory
• Quality indicators
• What works/doesn’t work
• Strategy

40. Announcing Siege Media’s Content Marketing Checklist (Ross Hudgens)
Technical Creative Marketing/PR
• Online Checklist
• Small important details
• From idea to launch

41. Scaling a Successful Content Team (Nick Eubanks)
Technical Creative Marketing/PR
• Priorities
• Team roles
• Hiring
• Developing
• Scaling

42. Going PRO: Marketing/PR
• The Noob Guide to Online Marketing
• The Noob Guide to Link Building
• The 6 month link building plan for an established website
• Content-based Outreach for Link Building
• Five Principles to Better Outreach Link Building
• Good Outreach vs Bad Outreach
• Please Exit the Link Building
• Ultimate guide to guest blogging
• Futureproof Link Building
• How to Identify an Online Community for Your Business
• A Manageable Content and Social Media Marketing Process

43. The Noob Guide to Online Marketing (With Giant INFOGRAPHIC) (Oli Gardner)
Technical Creative Marketing/PR
• Zero to Hero
• Infographic
• Inbound marketing
• 6 months plan

44. The Noob Guide to Link Building (Michael King)
Technical Creative Marketing/PR
• Link Building philosophy
• Strategy planning
• 6 month plan

45. The 6 Month Link Building Plan for an Established Website (James Agate)
Technical Creative Marketing/PR
• Existent website
• Planning
• Link audit
• Content audit
• 6 months plan

46. Content-based Outreach for Link Building (Justin Briggs)
Technical Creative Marketing/PR
• Personas
• Prospecting
• Email examples
• Cum scalăm

47. Throw Away Your Form Letters (or Five Principles to Better Outreach Link Building) (Michael King)
Technical Creative Marketing/PR
• 20% -> 80% success rate
• Context
• Inbox visibility
• Offering value
• Infographic

48. Good Outreach vs. Bad Outreach – from a Blogger’s Point of View (Dana Forman)
Technical Creative Marketing/PR
• Email examples
• What’s wrong
• What’s right
• Advice

49. Please Exit The Link Building (Ross Hudgens)
Technical Creative Marketing/PR
• Outreach
• Scaling prospecting
• Scaling acquisition
• Scaling reporting

50. The Ultimate Guide to Guest Blogging (Kristi Hines)
Technical Creative Marketing/PR
• Opportunities
• Pitching
• Bio
• Results

51. High-Value Tactics, Future-Proof Link Building (Cyrus Shepard)
Technical Creative Marketing/PR
• Natural vs Unnatural
• Implementation methods
• Anchor Text control

52. How to Identify an Online Community for Your Business (Mackenzie Fogelson)
Technical Creative Marketing/PR
• Growing a community
• Where to start from
• Tools

53. Define and Align: A Manageable Content and Social Media Marketing Process (Mackenzie Fogelson)
Technical Creative Marketing/PR
• Social Media Marketing
• Step by step strategy
• Research -> Results

54. Thanks!
@mihaiaperghis
mihai.aperghis@vertify.ro
@vertifyro
www.vertify.ro/blog/
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55. Image Sources (other than articles)
• Man of Steel: manofsteel.warnerbros.com
• Tony Stark / Iron Man: marvel.com
• Thor (gif): hot-rod-red.tumblr.com