Short presentation we did for "Kuusio" project on 13.3.2012 on some negative sides of social media

1. 5 reasons why
social media sucks
Social media event 13.3.2012

2. Hi, my name
is Artem
Daniliants
I am from here
I live here
I am CEO here

3. About us

4. Company overview
• Founded in 2010
• Located in Oulu city center
• Expertise
- Online marketing
- Web development
• Clients in
- Finland
- Russia
- North America

5. Training
Online marketing Web solutions

6. ValoStartup
We organize yearly event for Internet startups. More info at : www.valostartup.com

7. ValoStartup video podcast
In our podcast we highlight cool Internet startups in Baltic region
More info: http://www.valostartup.com/podcast/

8. Free advice and how-to
available at
www.lumolink.com/blog

9. So why does social
media sucks?

10. In most cases search engines bring you
1 majority of your traffic already
When has social media brought you free traffic without any effort?

11. Fail
2 People use search engines to find products
and services (not Facebook)

12. 3 Social media analytics solutions are limited

13. How much is
- Like
- Follow
- Share
- Mention
- Re-tweet
- Re-share
...
worth?
4 It’s hard to calculate value of a fan or a
follower

14. Did you like my page on
Facebook?????
5 Social media is way over hyped

15. LumoLink ♥ Social media
We really do :)

16. Project example

17. Project: Facebook application/contest
Client: Real Snacks Ltd.
Over 1600 participated in contest
Over 1500 new Facebook fans
Over 500 daily mentions on Facebook

18. Search engines
rock too

19. Our search engine
optimization project
example

20. Project: Search engine optimization
Client: Antonnina Oy
Total revenue increase 145,87%
Conversion rate increase for search engine traffic 196.61%
Total increase in visits 25,81%

21. Social media has it’s
place, but it’s not a
silver bullet
Why would somebody follow you?

22. Use social media if...
• You have something genuine to say
• You are willing to put the time
• You have a social media strategy
• You have a reason to be in social media
• You have the necessary resources
• You’re not willing to be “average”

23. In other cases you might
stick to search engine
optimization & marketing

24. Questions?
Follow LumoLink on: Twitter / LinkedIn / Facebook / FriendFeed
www.LumoLink.com

25. Image credits
• http://www.sxc.hu/photo/1380007
• http://www.sxc.hu/photo/616825