Introduction to NeuroMarketing and Game Mechanics. #pcn12 #pcn12neuro

1. NeuroMarketing:
Consciously Grabbing
Your Subconscious
@davebarger subtitle style
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PodCamp Nashville 2012
https://plus.google.com/109173424334329988609
#pcn12neuro

2. I'm Moody.
Aren’t you?:
:-) :-|
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>:-( 8-)
#pcn12Neuro

3. Click to edit Master subtitle style
#pcn12Neuro

4. It’s Nothing New
Commercial Designers have always
been NeuroMarketers.
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Don’t get pent-up on the definition.
#pcn12Neuro

5. NeuroMarketing
Big Umbrella Term
Lots of emotions.
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We’re after just the
“fun” and “pleasure” parts.
#pcn12Neuro

6. Do you feel anything yet?
Give your prospective consumer a great buzz:
Not with a joint, but with a brownie.
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#pcn12Neuro

7. “Honey, I was all tripped out
on dopamine and bought this.
Isn’t it wonderful?”
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Doesn’t fly. It’s got to be subliminal.
No dopamine doobies.
Buzz needs to ride the trojan horse.
#pcn12Neuro

8. Truth is:
We’re all
Dopamine
Addicts.
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#pcn12Neuro

9. Let’s Make Brownies!
The most popular Dopamine Brownie
recipes contain a special blend of
triggers and game mechanics.
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#pcn12Neuro

10. Think: Triggers &
Game Mechanics are made of
Dopamine!
.
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#pcn12Neuro

11. “Gamification? Not us;
our clients are businesses.”
Thank You SCVNGR!
…and #SxSW
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and TechCrunch,
#pcn12Neuro

12. Where is the
Game Mechanic Store?
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#pcn12Neuro

13. Defined:
Game Mechanics are constructs intended
to produce pleasure (classically in games).
They are the building blocks that can be
applied to create fun and pleasure in a
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(or Dopamine Brownies)
#pcn12Neuro

14. Examples at #pcn12
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#pcn12Neuro

15. Examples of Game Mechanics
Achievements: a virtual or physical representation of having
accomplished something.
Bonuses: a reward after having completed a series of challenges
Community Collaboration: community rallied to work together to
solve a riddle, a problem or a challenge. Immensely viral. Kony2012
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Epic Meaning: Players will be highly motivated if they believe they
are working to achieve something great, something awe-inspiring,
something bigger than themselves. Dan Pink preso motivation
(Mastery, Autonomy, Purpose)
#pcn12Neuro

16. Brownie Recipe - Ingredients
1. Measuring cups everywhere
2. Box of Game Mechanics
3. Gallon of imagination
4. ½ Teaspoon of non-fat criticism
5. 1Cup of willingness to be wrong
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6. Big ‘ole bag of guts (no guts, no glory)
.
#pcn12Neuro

17. Brownie Recipe - Directions
1. Stalk your customer experience like
a freak!
2. Get you measuring devices in-place
3. Slowly add imagination and box of
Game Mechanics. See what floats.
4. Identify the most likely to succeed floaty
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5. Plan the implementation. Gently stir
6. Ingest bag of guts and bake.
#pcn12Neuro

18. Brownie Recipe - Consume
Are you feeling anything yet?
One of three things happened:
Better | Worse | No Change
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#pcn12Neuro

19. Where else is industry looking
To apply the Game Mechanics
Of NeuroMarketing?
• Retail
• Production
• Human Resourcesstyle
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• Government
#pcn12Neuro

20. Where else is industry looking
To apply the Game Mechanics
Of NeuroMarketing?
• Retail
• Production
• Human Resourcesstyle
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• Government
#pcn12Neuro

21. Beware the Hype Curve
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22. What say You?
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#pcn12Neuro

23. Do you have
Ethical conflicts
with this?
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#pcn12Neuro

24. PSA
Password Protect your
Mobile Devices
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#pcn12Neuro

25. NeuroMarketing & Gamification links:
http://www.scribd.com/doc/40500617/Print-Your-Own-Version-of-SCVNGR-s-Game
http://gamification.org/wiki/Game_Mechanics
http://gamification.org/
http://www.neurosciencemarketing.com/blog/articles/dopamine-marketing.htm
http://www.socialmediaexaminer.com/26-elements-of-a-gamification-marketing-stra
http://oxforddictionaries.com/definition/gamification
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http://techcampmemphis.com/register-now/  shameless plug
http://writingontheweb.com/2012/02/14/the-ladder-of-emotional-values-pleasure-rei
#pcn12Neuro

26. Me – Dave Barger:
http://Twitter.com/davebarger
http://DaveBarger.com
http://lunaweb.com
http://blog.lunaweb.com
Circle me up on Google+
https://plus.google.com/109173424334329988609
Photos:
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http://www.flickr.com/photos/torbenh/2298921212/
http://www.flickr.com/photos/zigazou76/6283811615/
http://www.flickr.com/photos/didmyself/5466039414/
http://www.flickr.com/photos/cristiano_betta/2975510440/
#pcn12Neuro

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