the presentation of the most comprehensive real estate analysis of Cluj-Napoca, Romania

1. This analysis is much more than an overview of the raw data
drawn from Cluj-Napoca real-estate market.
What we have is an in-depth analysis of the causes that
determine the evolution of the housing market as a whole.
Photo: © 2009 Catalin Hladi www.catalinhladi.ro
From sociological data to financial data, from a macroeconomic
level to a microeconomic one, from supply analysis to
explanations on the demand for each segment, we covered a
wide range of information to better explain how the market is
structured and how we expect to develop.
We have not strictly limited our research to the real-estate
market, considering that without explaining the city
development as a whole (economy, demography, geography,
social or financial factors) the true causes behind market
developments may not be clearly understood.
The broadest analysis on Cluj-Napoca market!

2. Why Cluj-Napoca?
Because it is the most important city in Romania,
after the capital, by degree of polarization.
Photo: © 2009 Catalin Hladi www.catalinhladi.ro
Because it is the most important city in Transylvania
and the local development of the real estate market
explains to some extent the evolution for the whole
country.
Because it is a city with an international reputation in
regards to its university, medical and financial
sectors.
Because it is the most developed city in the country
by the surface of commercial spaces per thousand
inhabitants.
... and for many other reasons you can discover by
reading our analysis
Did you know that the city has over 388,000
square meters of retail spaces ?!

3. How did we write this analysis? Did you know that a Cluj-Napoca
inhabitant has, on average, only 15
From field work to thorough research we tried to correlate square meters of living space?!
data (primary or secondary) which allowed us to present a
precise situation of the local and regional real estate market.
We inventoried all the real-estate projects in various stages
of development in Cluj-Napoca and adjacent localities.
We collected information from multiple sources so that we
can choose just those relevant from the multitude of data
circulating in the market.
We kept always in our focus the need to obtain a
comprehensive analysis for a market in which the main way
to measure things was the rumors. Thus we try to provide a
useful tool for a more accurate knowledge of the real estate
market dynamics and its elements.
For a more detailed look on the analysis here are its
contents:

4. What our analysis contains: Residential demand OFFICE SEGMENT
Demographic and socio-professional Evolution
CLUJ-NAPOCA: General Perspective structure Standards
History Socio-professional dynamics. Labor Demand
Geography market Prices
Population Financial Dynamics Conclusions
Education Income and savings. Purchasing power RETAIL SEGMENT
Economy Lending Evolution
Culture The quality of housing in the urban market Demand
Medical Services Demand in the renting market Prices
Administration External demand. Cluj-Napoca as a Conclusions
Infrastructure property investment destination HOSPITALITY SEGMENT
Metropolitan Area Buyer’s profile in the Cluj-Napoca market Offer
Cluj-Napoca vs the financial crisis Prices Demand
RESIDENTIAL SEGMENT Building materials Classification
Overview - Territorial Development The exchange rate Prices
General urban planning Finished vs semi-finished Conclusions
Inside vs. outside the city limits Useful built area vs. gross built area INDUSTRIAL SEGMENT
Large vs. small Developers Payment methods Offer
Minimum requirements for constructions. Prices Demand
Terminology Prices on the renting market Prices
City neighborhoods and their residential Crisis strategies Conclusions
development Conclusions LAND SEGMENT
Bordering towns LEGISLATION
Over 170 pages of relevant
information!

5. Structured around each segment of the real
estate market, the analysis explains both the
behavior seen on the market as well as the trends
of the elements that affect the whole dynamic of
the market.
Maps showing the spread of real estate projects
on each segment present, beyond the
geographical locations, the observed behavior of
the demand.
We did not leave out the legislative and
regulatory framework you need to know for each
segment. Using many graphs and tables we tried
to create an analysis that is easy to follow and
which can provide information relevant to all
types of readers, from those interested in the
general market to those that need more detailed
elements of each segment.
Did you know that 57% of new projects
in Cluj-Napoca do not have proper
road infrastructure ?!

6. Who is THE CONSUMER?
As you can see from the analysis contents, an
important part in our study is presenting you the
local consumer on the real estate market.
What drives him to buy? What is his purchasing
power? How local or regional development
influences his ability to act on the market?
We answered all of these questions, offering you
even a segmentation of the main buyers on this
market.
Did you know that Cluj Napoca has to
triple its livable surface to reach the
European Union’s average surface ?!

7. What is the usefulness of such analysis?
Financial crisis has inevitably affected the local real -estate market and this
demonstrate once again the need to establish good strategies to ensure
that profit yields will be pursued and achieved.
The lack of similar studies or data that can be easily collected from the
market convinced us that our approach is both useful and very necessary
for the local market.
However the analysis is not addressed only to the actors in the real-estate
market and provides relevant information to anyone interested in
investing in the Cluj-Napoca.
Did you know that 182 companies have
filed for bankruptcy in the first three
months of 2009 in Cluj-Napoca?
A significant numbers of these firms are
construction companies.

8. Interested in our analysis?
For additional information and ordering details
you can reach us at :
Fix Up Marketing
contact@fixup.ro
Tel. 004-0733.94.24.64
004-0726.13.55.89
The price for the analysis is 820 Euros + VAT
A well made strategy
is always based on
good market research!