16. A lot of text on the screen that you basically read to the audience. Remember that they can read a lot faster that you speak (almost ten times faster), so the audience will have read your paragraph before you have finished your first sentence meaning that they are not concentrating on good old dynamic you as you deliver the presentation but on the content on the screen. This means that they are distracted and your message looses impact. It also means that the audience is also likely to become bored, very bored and very quickly. People can read for themselves and they didn’t come to a meeting and give up their precious free time in order for you to stand there and basically read a screen of text to them. School isn’t even that boring. If you are just going to read stuff to them, send it on email so that they can read it ahead of time and then do a live Q & A session with them. This will cut the meeting down in time dramatically, making it better for all as well as provide some stimulating conversation. But seriously, keep the text to a minimum, it really doesn’t work for people. Remember also that the more text on the screen, the smaller the text is – and this doesn’t help people that are over 22 years of age in the audience as the chances are they won’t be able to read it anyway.