1. Easter Seals UCPEaster Seals UCP
North CarolinaNorth Carolina and Virginiaand Virginia
An Introduction to ESUCPAn Introduction to ESUCP

2. Mission StatementMission Statement
Easter Seals UCP creates opportunities,Easter Seals UCP creates opportunities,
promotes individual choice and changespromotes individual choice and changes
the lives of children and adults withthe lives of children and adults with
disabilities by maximizing their individualdisabilities by maximizing their individual
potential for living, learning and workingpotential for living, learning and working
in their communities.in their communities.

3. Our ValuesOur Values
IntegrityIntegrity—we do the right thing for the right reason;—we do the right thing for the right reason;
all day, every day.all day, every day.
RespectRespect—we believe in the inherent worth and value of—we believe in the inherent worth and value of
all people.all people.
ResponsibilityResponsibility—we affirm that, as a mission-driven—we affirm that, as a mission-driven
organization, we are accountable to a variety oforganization, we are accountable to a variety of
stakeholders, but first and foremost, the people westakeholders, but first and foremost, the people we
support.support.
InnovationInnovation—we strive to be a leading force in—we strive to be a leading force in
innovative service delivery.innovative service delivery.

4. ESUCP’s HistoryESUCP’s History
~~Easter Seals UCP North Carolina was formed in January,Easter Seals UCP North Carolina was formed in January,
2004, with the merger of two of NC’s longest-standing2004, with the merger of two of NC’s longest-standing
service organizations—service organizations—
Easter Seals North CarolinaEaster Seals North Carolina
andand United Cerebral Palsy of North Carolina.United Cerebral Palsy of North Carolina.
~Subsequent mergers have made ESUCP one of the~Subsequent mergers have made ESUCP one of the
largest non-profit providers of supports to persons withlargest non-profit providers of supports to persons with
disabilities in North Carolinadisabilities in North Carolina
~In October, 2009, Easter Seals Virginia and UCP of~In October, 2009, Easter Seals Virginia and UCP of
Virginia merged with Easter Seals UCP North CarolinaVirginia merged with Easter Seals UCP North Carolina
creating Easter Seals UCP North Carolina andcreating Easter Seals UCP North Carolina and
Virginia.Virginia.

5. Agency OverviewAgency Overview
Both Easter Seals North Carolina and UnitedBoth Easter Seals North Carolina and United
Cerebral Palsy of North Carolina had longCerebral Palsy of North Carolina had long
histories of service to the state’s citizens.histories of service to the state’s citizens.
Easter Seals NC was incorporated in 1945 with anEaster Seals NC was incorporated in 1945 with an
emphasis on providing programs for the care,emphasis on providing programs for the care,
cure, education and vocational training ofcure, education and vocational training of
individuals with disabilities.individuals with disabilities.
United Cerebral Palsy NC was organized in 1952United Cerebral Palsy NC was organized in 1952
with an initial focus on services to youngwith an initial focus on services to young
children with physical disabilities.children with physical disabilities.

6. Agency OverviewAgency Overview
Both organizations maintain strong connections to theirBoth organizations maintain strong connections to their
respective national organizations. Today, these dualrespective national organizations. Today, these dual
affiliationsaffiliations afford Easter Seals UCP North Carolinaafford Easter Seals UCP North Carolina
and Virginia opportunities to participate in advocacyand Virginia opportunities to participate in advocacy
and policy-making at the national level.and policy-making at the national level.
The national office of Easter Seals is located inThe national office of Easter Seals is located in
Chicago, Illinois.Chicago, Illinois.
The national office of UCP is located inThe national office of UCP is located in
Washington, D.C.Washington, D.C.

7. Easter Seals UCP ServicesEaster Seals UCP Services
For children and adults with Intellectual &For children and adults with Intellectual &
Developmental DisabilitiesDevelopmental Disabilities
--Residential Supports--Residential Supports --In-Home Supports--In-Home Supports
--Personal Care--Personal Care --Targeted Case Management--Targeted Case Management
----Supported EmploymentSupported Employment
For children and adults with Mental Health issuesFor children and adults with Mental Health issues
--Psychiatric Services--Psychiatric Services --Community-Based Supports--Community-Based Supports
--Outpatient Counseling--Outpatient Counseling --Intensive Team-Based Supports--Intensive Team-Based Supports
--Mobile Crisis Services--Mobile Crisis Services --Facility-Based Crisis Services--Facility-Based Crisis Services
For young children, ages 0-5For young children, ages 0-5
----Inclusive ChildcareInclusive Childcare --Early Intervention--Early Intervention

8. Where We’re LocatedWhere We’re Located
Easter Seals UCP provides services in all 100 NC countiesEaster Seals UCP provides services in all 100 NC counties
and much of Virginia, though not all services areand much of Virginia, though not all services are
available in all areas.available in all areas.
Our organizational Community Model is based uponOur organizational Community Model is based upon
~Market area~Market area
~Size of programs in a specified area~Size of programs in a specified area
~Complexity of multiple service lines in an area~Complexity of multiple service lines in an area
Thirteen Community Markets have been identified,Thirteen Community Markets have been identified,
reaching from the mountains along the Tennessee borderreaching from the mountains along the Tennessee border
and east to the Outer Banks and the southeastern cornerand east to the Outer Banks and the southeastern corner
of Virginia. Roanoke, Virginia anchors the thirteenthof Virginia. Roanoke, Virginia anchors the thirteenth
Community Market with further expansion pending inCommunity Market with further expansion pending in
two regions.two regions.

9. Jackson
Macon
Clay
Haywood
Cherokee
Madison
Buncombe
McDowell
RutherfordGraham
Swain
Henderson
Trans
Polk
Yancey
Durham
Orange
Chatham
Wake
Lee
Robeson
Moore Harnett
Hoke Cumberland
NashFranklin
Warren
VanceGran-
ville
Person
Caswell
Forsyth
StokesSurry RockinghamAshe
Alleg.
Wilkes
Yadkin
Davidson
Alex.
Caldwell
Avery
Watauga
Rowan
Davie
Iredell
Randolph
Guilford
Anson
Union
Mecklenburg
Stanly
Cabarrus
Alam.
Mont-
gomery
Richmond
Scotland
Cleve
land
Burke
Catawba
Lincoln
Gaston
Mitch
Johnston
Pender
Onslow
Columbus
Bladen
Sampson Duplin
Jones
Lenoir
Craven
Carteret
Greene
Pitt
Wayne
Edgecombe
Wilson
Martin
Halifax
Northampton
Bertie
Hertford
Gates
Beaufort
Pamlico
New
Han
Brunswick
Perquimans
CurrituckPasquotank
Dare
Camden
Chowan
Hyde
Tyrrell
Washington
Henry
Floyd
Patrick
Carroll
Franklin
Bedford
Craig
Roanoke
Halifax
Mecklenburg
Brunswick
Greensville
Pittsylvania
Charlotte
Campbell
Amherst
Botetourt
Rockbridge
Mont-gomery
Grayson
Lunenburg
Nottoway
Dinwiddie
Sussex
Southampton
Surry
Northampton
ChesterfieldAmelia
MatthewsMiddlesex
Prince
George
York
New Kent
Richmond
Hampton Roads
Hampton
Roads
Va Beach
ES Greater
Washington
Territory
Isle of
Wight
Slide 1
Community Markets
Easter Seals UCP
North Carolina & Virginia

11. ESUCP’s Leadership TeamESUCP’s Leadership Team
Executive TeamExecutive Team
Connie Cochran, President and CEOConnie Cochran, President and CEO
Bob Frazier, Chief Development OfficerBob Frazier, Chief Development Officer
Brad Roberts, Chief Financial OfficerBrad Roberts, Chief Financial Officer
Fred Waddle, Chief Compliance and Policy OfficerFred Waddle, Chief Compliance and Policy Officer
Leigh Elrod, Chief Human Resources OfficerLeigh Elrod, Chief Human Resources Officer
Karen Adams-Gilchrist, Chief Program OfficerKaren Adams-Gilchrist, Chief Program Officer
Over 2,600 Easter Seals UCP employees provide supports and services inOver 2,600 Easter Seals UCP employees provide supports and services in
communities in North Carolina and Virginiacommunities in North Carolina and Virginia

12. National AccreditationNational Accreditation
At the time of merger in 2004, Easter SealsAt the time of merger in 2004, Easter Seals
UCP considered several options forUCP considered several options for
national accreditation, including CARFnational accreditation, including CARF
and COA.and COA.
Easter Seals UCP ultimately chose CQL, TheEaster Seals UCP ultimately chose CQL, The
Council on Quality and Leadership. TheCouncil on Quality and Leadership. The
values of CQL most closely reflect thevalues of CQL most closely reflect the
person-directed values of ourperson-directed values of our
organization.organization.

13. National AccreditationNational Accreditation
In March of 2005, Easter Seals UCP receivedIn March of 2005, Easter Seals UCP received
its first four-year accreditation from CQL,its first four-year accreditation from CQL,
and was only the sixth organizationand was only the sixth organization
world-wide to achieve this distinction.world-wide to achieve this distinction.
ESUCP’s next accreditation review occurredESUCP’s next accreditation review occurred
in February, 2009, and, once again, a four-in February, 2009, and, once again, a four-
year accreditation was awarded.year accreditation was awarded.

14. National AccreditationNational Accreditation
The Council on Quality & Leadership (CQL) is a global,The Council on Quality & Leadership (CQL) is a global,
non-profit organization, committed to measuring andnon-profit organization, committed to measuring and
enhancing quality of life for individuals with disabilitiesenhancing quality of life for individuals with disabilities
and those with mental illness.and those with mental illness.
For over four decades, CQL has taken the leadershipFor over four decades, CQL has taken the leadership
initiative in developing progressive measures for qualityinitiative in developing progressive measures for quality
in services and supports and quality of life outcomes.in services and supports and quality of life outcomes.
These measures of quality of life—Personal Outcomes—areThese measures of quality of life—Personal Outcomes—are
the foundation of ESUCP’s approach to providingthe foundation of ESUCP’s approach to providing
support to the people we serve.support to the people we serve.

15. Personal OutcomesPersonal Outcomes
Personal Outcomes measure quality of lifePersonal Outcomes measure quality of life
and are those aspects that are mostand are those aspects that are most
important to individuals and their familiesimportant to individuals and their families
in their own lives.in their own lives.
Personal Outcomes are measured by thePersonal Outcomes are measured by the
person—as opposed to a clinical orperson—as opposed to a clinical or
functional outcome which is measured byfunctional outcome which is measured by
a clinician or professional evaluator.a clinician or professional evaluator.

16. Personal OutcomesPersonal Outcomes
When we speak of Personal Outcomes, weWhen we speak of Personal Outcomes, we
consider three areas of an individual’s life…consider three areas of an individual’s life…
My SelfMy Self How individuals maintain goodHow individuals maintain good
health, feel safe, and achieve a sense of well-being.health, feel safe, and achieve a sense of well-being.
My WorldMy World How individuals and familiesHow individuals and families
interact with their community and find satisfactioninteract with their community and find satisfaction
in the ways they participate.in the ways they participate.
My DreamsMy Dreams How individuals and families look toHow individuals and families look to
the future and their place in that future.the future and their place in that future.

17. Notes About LanguageNotes About Language
Our Values aroundOur Values around RespectRespect mean treating allmean treating all
people with the dignity they deserve, notpeople with the dignity they deserve, not
as mere service recipients, but as peopleas mere service recipients, but as people
with strengths and abilities and potential.with strengths and abilities and potential.
One of the ways we express this respect isOne of the ways we express this respect is
throughthrough Person-First LanguagePerson-First Language..

18. Person-First LanguagePerson-First Language
Person-First Language requires that labels—which,Person-First Language requires that labels—which,
by their nature, separate people from oneby their nature, separate people from one
another—are deemphasized.another—are deemphasized.
For example…For example…
People we support (notPeople we support (not Clients, Consumers orClients, Consumers or
PatientsPatients))
People with disabilities (notPeople with disabilities (not Disabled PeopleDisabled People))
He or She has ______ (notHe or She has ______ (not he is, or she is ______he is, or she is ______))

19. Ethics in Service ProvisionEthics in Service Provision
Ethics in Service Provision means adheringEthics in Service Provision means adhering
to our agency values and serviceto our agency values and service
philosophy as your code of conduct.philosophy as your code of conduct.
Ethical dilemmas occur when we are facedEthical dilemmas occur when we are faced
with two right decisions—balancing safetywith two right decisions—balancing safety
with freedom, for instance.with freedom, for instance.
Service providers are additionally bound toService providers are additionally bound to
adhere to their professional associations’adhere to their professional associations’
ethical codes and requirements.ethical codes and requirements.

20. Your Ethical ResponsibilityYour Ethical Responsibility
If you witness unethical behavior in your day to day work,If you witness unethical behavior in your day to day work,
we expect you to report it. To assure your privacy, wewe expect you to report it. To assure your privacy, we
have anonymous reporting mechanisms that are handledhave anonymous reporting mechanisms that are handled
by a third party to assure confidentiality.by a third party to assure confidentiality.
To make a report on-line, go to the following website:To make a report on-line, go to the following website:
https://www.integrity-helpline.com/ESUCPNC.jsphttps://www.integrity-helpline.com/ESUCPNC.jsp
Or, to make a report over the phone, call this number,Or, to make a report over the phone, call this number,
anytime, day or night: 1-866-730-0038.anytime, day or night: 1-866-730-0038.

21. Human & Civil RightsHuman & Civil Rights
Easter Seals UCP believes that we not onlyEaster Seals UCP believes that we not only
should protect the rights of people weshould protect the rights of people we
serve, but should support people toserve, but should support people to
exercise those rights effectively.exercise those rights effectively.
ESUCP’s Rights Education materials areESUCP’s Rights Education materials are
drawn from a variety of sources, includingdrawn from a variety of sources, including
state and federal law, and internationalstate and federal law, and international
treaties on human rights.treaties on human rights.

22. Mistreatment and ExploitationMistreatment and Exploitation
Duty to report Mistreatment and Exploitation.Duty to report Mistreatment and Exploitation.
If you have reasonable cause to suspect that aIf you have reasonable cause to suspect that a
person in our care has been mistreated, abused,person in our care has been mistreated, abused,
neglected or exploited—either by a staff personneglected or exploited—either by a staff person
or other community member—you have theor other community member—you have the
responsibility to report it. Depending upon theresponsibility to report it. Depending upon the
nature of the mistreatment, your responsibilitynature of the mistreatment, your responsibility
to report may be addressed in statutoryto report may be addressed in statutory
requirements as well.requirements as well.
If you have questions about what constitutesIf you have questions about what constitutes
abuse, neglect, mistreatment or exploitation,abuse, neglect, mistreatment or exploitation,
contact a supervisor.contact a supervisor.

23. Service PhilosophyService Philosophy
ESUCP believes in the importance ofESUCP believes in the importance of
providing individualized supports whichproviding individualized supports which
enhance that adult or child’s ability toenhance that adult or child’s ability to
connect with their natural community.connect with their natural community.
We also believe that everyone canWe also believe that everyone can
contribute to society and create acontribute to society and create a
meaningful social role for himself ormeaningful social role for himself or
herself.herself.

24. Service PhilosophyService Philosophy
Valued social roles for people occur at theValued social roles for people occur at the
intersection of choice and participation.intersection of choice and participation.
Valued
Social Role
Paternalism
Servitude
Participation Choice
Freedom without
responsibility.
Responsibility
without freedom.
No freedom, and
no responsibility. Institutionalization

25. Service PhilosophyService Philosophy
ESUCP believes in the importance ofESUCP believes in the importance of
providing individualized supports whichproviding individualized supports which
enhance that adult or child’s ability toenhance that adult or child’s ability to
connect with their natural community.connect with their natural community.
We also believe that everyone canWe also believe that everyone can
contribute to society and create acontribute to society and create a
meaningful social role for himself ormeaningful social role for himself or
herself.herself.

26. Service PhilosophyService Philosophy
A key component of a valued social role is Social Capital.
Social Capital is best understood as the resource that
exists within our relationships, and is has two essential
features:
Trust Reciprocity
Or, thought about another way….
Trust = Choice
Reciprocity = Participation

27. What’s Our Mission, Again?What’s Our Mission, Again?
Easter Seals UCP createsEaster Seals UCP creates
opportunities, promotesopportunities, promotes
individual choice andindividual choice and
changes the lives ofchanges the lives of
children and adults withchildren and adults with
disabilities bydisabilities by
maximizing theirmaximizing their
individual potential forindividual potential for
living, learning andliving, learning and
working in theirworking in their
communities.communities.
CHOICECHOICE
AndAnd
PARTICIPATIONPARTICIPATION

28. Don’t fix me, I am not a toaster!Don’t fix me, I am not a toaster!
““In my early professionalIn my early professional
years I was asking theyears I was asking the
question: How can I treat,question: How can I treat,
or cure, or change thisor cure, or change this
person? Now I wouldperson? Now I would
phrase the question inphrase the question in
this way: How can Ithis way: How can I
provide a relationshipprovide a relationship
which this person maywhich this person may
use for his own personaluse for his own personal
growth?" - Carl Rogersgrowth?" - Carl Rogers