Improve Your SEO by Mastering These Core Principles

•

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Discover how SEO tactics that win in the long run complement web-friendly business practices and core principles, and how to incorporate this approach into optimization strategies for changes in search results.

Marketing

#MozCon
Lindsay Wassell • Keyphraseology
Improve Your SEO by Mastering
These Core Principles
@lindzie • lindsay@keyphraseology.com

How do we reach our
audience in the
information age?

4
INNOVATE
DEDICATE
EDUCATE
ACCOMODATE
2
3
1

#1Think like a
product
marketer.
Web Page

Anything
offered to a
market to satisfy
a want or need.

Apply a new
method or
idea to a digital
product.

#2Innovate
your
world.
My database
runs faster
than yours.

Copywriters can
Database Engineers can
Web Designers can
Information Architects can
bring fresh perspectives
make it run faster
make it easier to understand
use common language

Focus on the user
and all else will follow.
- Google

Focus on your audience
and all else will follow.

#3
Care about
your audience.
It will show.

There’s been too much stuff
created which… Society did NOT
have a need for that much of
that kind of information!
- Steve Wozniak, 1984

#4
Go bigger
with your content.
Stop publishing drivel.

The need for
information crosses
all borders.
- Google

The need for
information crosses
all borders and
boundaries.

#6
Do better at accommodating
your audience.

Apply the
principles of
Universal Design
to your websites.

#7
Never, ever,
forget about
the robots.

#MozCon
Lindsay Wassell • Keyphraseology
@lindzie • lindsay@keyphraseology.com

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Improve Your SEO by Mastering These Core Principles

1. #MozCon Lindsay Wassell • Keyphraseology Improve Your SEO by Mastering These Core Principles @lindzie • lindsay@keyphraseology.com

3. Stone Age

4. Iron Age

5. Industrial Age

6. Digital Revolution

7. Information Age

8. MARKETING

9. How do we reach our audience in the information age?

10. Information is the perfect product.

11. The Internet is the perfect medium.

12. Organic Search is the perfect channel.

13. How do we win in Organic Search?

14. Master These Core Principles

15. 4 INNOVATE DEDICATE EDUCATE ACCOMODATE 2 3 1

16. INNOVATE 1

17. Innovation wins the internet.

18.

19. Kick Start Tip #1

20. #1Think like a product marketer. Web Page

21. What is a product?

22. Anything offered to a market to satisfy a want or need.

23. Anything offered to a market to satisfy a want or need.

24. Anything offered to a market to satisfy a want or need.

25. What is innovation?

26. A new method, idea, or product.

27.

28.

29. What is digital product innovation?

30. Apply a new method or idea to a digital product.

31.

32.

33. Kick Start Tip #2

34. #2Innovate your world. My database runs faster than yours.

35. Copywriters can Database Engineers can Web Designers can Information Architects can bring fresh perspectives make it run faster make it easier to understand use common language

36. The Internet Rewards Innovation

37. Search Engines Reward Innovation

38. DEDICATE 2

39. Focus on the user and all else will follow. - Google

40. Focus on your audience and all else will follow.

41. Kick Start Tip #3

42. #3 Care about your audience. It will show.

43. Dedication: Airbnb

44. Dedication: Moz

45. Dedication: King of Pops

46. EDUCATE 3

47. 1984