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Pgnjkeynote
- 1. A Paradigm Shift: Next Practices Lynne M. Wester @donorguru April 25, 2012
- 5. We innovate not for the sake of being different but because it challenges us to move forward and shed the old guards of the past while challenging conventional wisdom.
- 6. Too Much Looks Like Everything Else
- 7. Creativity + Implementation = Innovation “The Bad Clip Art Slide”
- 8. Why Not?
- 9. TAKE A RISK
- 10. FAILURE • For every failure we had we had spreadsheets that looked awesome. • “ If anything goes bad then I did it. If anything goes semi-good then we did it. If anything goes real good then you did it.” – Bear Bryant
- 11. Who Are You?
- 12. Decision Time
- 13. WE NEED: • More imaginative and courageous communications • All we need to do is to write brilliantly, package it superbly, and to present it in a way that will captivate, thrill and inspire
- 15. WE MUST NOT:
- 16. INSTEAD:
- 17. Social Media and Planned Giving • Two Years Ago: • The #1 growing demographic on Facebook was women age 55 + • NOW: • The 74-plus demographic is the fastest growing demographic among social networks* *Pew Research Center’s Internet & American Life Project
- 18. Changing the Face of Communication
- 19. • Powerful • Emotional • Phenomenal
- 21. THANK YOU! • Lynne M. Wester • @donorguru • Friend Me! • Connect with me! • www.donorrelationsguru.com • wester@yu.edu
Notas del editor
- Rouseau: A purely voluntary deed is certainly something I like doing. But when the recipient uses it as a claim on further favor and rewards me with hate if I refuse, when he insists on my being his perpetual benefactor just because I initially took pleasure in helping him, then charity becomes burdensome and pleasure vanishes. There is a kind of contract, indeed the most sacred of contracts, between the benefactor and the recipient. These are not explicit conditions but they are the natural consequence of the relationship.
- A drunken stranger who comes up to you in the street and rambles on at you, you just want him to get out of the way as soon as possible.
- a source of instant connection for adults who live increasingly isolated lives in assisted living facilities and away from their families, often struggling with depression as a result.