(1) The font styles used are quite formal due to the target audience of ages 20-35. Bold and italics are used for article titles to attract attention. (2) Unlike the NME, MixMag's contents page only features one large image indicating the main article, with other contents listed on the right. This clean layout looks modern for their younger audience. (3) Both magazines follow house styles from their covers for consistency, using the same colors, fonts and general layout throughout.

1. Navigation: The page numbers of each article have been placed in the bottom right corner of
each picture that corresponds with the article. I like the idea of the because it shortens down
the amount of text on the page would could be seen as off putting to a reader also if a reader
likes the look of this picture they are given the page number straight away rather than them
having to search the page to find the text corresponding to the image. This is something I may
House styles: In some ways when creating my magazine. As well as there being images with the page numbers on, is an
consider Promotion: This
I believe that there at a bottom of the page there is a list which contains the rest of the page articles and
is the advertisement to
certain house style in
numbers, I really like the idea and layout of that particular feature and will consider it whento the
subscribe
relation to the font style magazine, this has been
however not in colours, used to attract and
this is because the colours ensure that the reader
used on the front cover of buys the magazine again.
the magazine have not This has been placed
been used on the contents cleverly as it follows the
page. However the same Gutternburg Design
formal text has been used Principle as it has been
which is found on the front placed in one of the
cover. Also the front cover optical areas, in fact the
star is Florence from last optical area. By
Florence and the machine placing it here means
because she is the front that it more than likely
cover star you would to be seen by the reader.
expect the main image on However to make sure
the contents page to also that the advertisement
be Florence however it is gets seen it doesn’t
not, it has been placed in a follow the house style
corner of the magazine. and stands out hugely on
This is something I will not this page as the
consider using in my advertisement it inside a
magazine as I wish to bright red box, where as
follow a certain house style other information on the
as it gives the magazine page has been placed in
consistency. plain white boxes.

2. Text: The font styles used are quite formal, this is due to the target audience of this
particular magazine as this magazine targets mainly ages 20-35 therefore it is appropriate
to use formal text. When creating my own magazine I will take into consideration whether
to use a formal or informal font type. The use of bold and italics have been used for the
article titles, these font styles have been used to attract and grab the attention of the
reader and encourage them to read this particular article. The article titles are either pull
quotes from the full article, or the columnists view, these quotes could be said to be quite
extreme as some of language used could be offensive to some people. However the use of
the language does attract peoples attentions and therefore meeting the aim of its
purpose. I will not personally use this language in my magazine as I do not see it as
necessary however I will use pull quotes from the article to attract the reader attention.

3. Navigation: Unlike the NME magazine, the MixMag magazine contents page only contains one
image which has the page number in the bottom corner and then the rest of the magazines
contents are listed down the right hand side of the page. By having only one image on the contents
page it indicates that this is the main article in the magazine, whereas in the NME magazine it is
not clear which is the main article. I like the layout of this page as it isn’t over crowded making it
look contemporary and modern which is appropriate to my target audience as the younger
generation are modern and like modern things. This navigation layout is really appealing to me This is a
Promotion:
House Styles: The
and I will consider this layout when creating my own website. promotion offering the
Mixmag magazine has
reader of the magazine a free
followed the house styles
CD, this advertisement has
from the front cover
been used to attract the
unlike the NME magazine
reader and also to gain a
as the same colours of
rapport with the reader so
black, yellow and white
that they purchase the
that were on the front
magazine again. In
cover have been used on
comparison the NME
the contents page.
magazine this promotion has
Similar to the NME,
been places in the bottom
Mixmag have also used
left corner and is the same
the same font style that
colour and style of the rest of
is found on the front
text on the page. When
cover, on the contents
following the Gutternburgh
page, following the house
Design Principle the bottom
styles of the magazine,
left corner is seen as a dead
this gives the magazine
corner meaning that the
consistency. As I want my
promotion may not be seen
magazine to have
and also because the colours
consistency I will too like
and fonts used for this
the Mixmag magazine
promotion are the same as
will follow a certain
everything else the
house style within my
promotion may not also be
magazine.
seen. If I was to add this
feature to my website I
Text: The use of informal text has been used on the contents page, the reasons that informal text has
been used is because of the magazines target audience, which is from ages 16-25, therefore using
and informal text would be appropriate. As my target audience is similar to the target audience of
Mixmag magazine using informal text would be appropriate for my magazine as well. Similar to the
NME magazine the use of different font styles such as bold and italics have been used to make
information stand out, and in relation to the use of font styles in this magazine, bold has been used to
indicate each article. Underneath the initial article title the use of pull quotes have been used to
attract and draw the reader in. As I have seen the use of bold and italics used in both magazines this
is something I too will incorporate into my magazine, my reason being is that I believe they are
successful in the job that they do. I will also incorporate pull quotes benefit the article title as these
too have been used in both magazines and are successful.