3. overview The reptilian level (basic instinct) We have it when we are born To motivate, appeal to individual’s survival instinct The cortex level The last part of the brain that is develop (after 7 years old) With this level, people try to be intelligent. In this level, people want to show How intelligent they are But, it’s not important what they say In this point The limbic level Emotion and earlier experiences. As Clotaire Rapaille’s method uses, seller fullfills the consumer’s desire of needs and consumer’s buy products and product can be sold.s Method: using three levels ( the reptilian level, the limbic level and cortex ) to motivate people * These levels are very different from one culture to another Logic of emotion is made -use stories and words to connect with people’s emotion Verbs and simple language are most effective Symbols are the language of leaders. Outcome -provide people external direction & make room for self-expression by interaction
4. More about logic of emotion The connection between the limbic and the reptilian emotion Unaware needs Instincts Urges primal The language of feeling is the language that helps us express the way experience appears to us Primal emotion Rapaille decodes the very fundamental imprints that answer what Unstated needs and wants are satisfied through A particular medium.