Introduction to Marketing with Social Media; It's still marketing and the basics still apply. Presented in October, 2009.

1. Social Media – A Cornerstone of
Successful Business
October 28, 2009 www.BoldVisionConsulting.com

2. What is Web 2.0?
• Buzz word – “New” Internet
• Post 2000/01 Tech bubble internet
• O’Reilly Media – Tim O’Reilly & Dale Dougherty
• Web ‘platform’ supporting 2-way communication

3. Web 2.0 = Social Media
• Web 2.0
• Social Media
blog.aysoon.com
• New Media
• Social Technologies
• InBound Marke<ng
• Marke<ng 2.0

4. What is Social Media?
COMMUNICATION

5. Why does it matter?

6. Who is online?

7. Social Media
• Social Networks
• Blogs
• Micro-Blogs
• RSS Feeds
• Podcast – Vcast
• Video Sharing
• Bookmarking
• Presentation and
Article sharing
• Photo Sharing
• Wikis

8. Social Media
An unprecedented opportunity to speak with your
stakeholders

9. Business Cases for Social Media
• Early warning on problems; Market Shifts
• Product development; Speed "Design-To market"
timeline
• Customer Service; Customer Support
• Collaboration and Internal Communication
• Education; Training
• Productivity and Efficient Office Administration

10. Social Media Marketing
• Public Relations
• Promotion / Publicity
• Brand Awareness
• Reputation Management
• SEO
• Drive Web Traffic

11. Social Media Marketing
It’s Still Marketing
The basics still apply.

12. Social Media – Part of a Whole
Radio Adver+sing
Print Adver+sing
SEO
Forums
LinkedIn
Website
Facebook Twi3er
BLOG
Email
Comprehensive Ar+cles
Marke<ng Strategy
Direct Mail

13. Marketing with Social Media
• Your Business Objective
• Your Marketing Objective
• Your Market
 Demographics; Who and Where they are
 Psychographics; What they think
 Technographics ‐ What online tools they use and
How they use them

14. Social Technographics
hAp://www.forrester.com/Groundswell/profile_tool.html

15. Social Technographics

16. People Trust People
They like, know and trust:
• 90% trust recommendations from people they
know,
• 70% trust opinions posted online
NIELSEN Wire- July 7, 2009
NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007

17. BLOGs
BLOG = "web log”
BLOG = Website
Content is a series of frequent posts, or entries, arranged in reverse chronological order so
the most recent entry is always on top of the site.
Technorati.com BlogSearch.Google.com Google.com
Google Reader Yahoo Reader Newsgator
Follow the BOLD Business Blog - http://www.BoldVisionBlog.com
Blogging platforms:
• Blogger (blogger.com)– Part of the Google family.
• WordPress (wordpress.com) – Professional web developers are building entire websites on the
WordPress platform.

18. Blogging Stats – Convinced?
Blogging grew 68% in 2008
• 346 million people worldwide read blogs
• 77% of active web users read blogs
• 184 million people say they’ve started a blog
The average blogger in the US:
• 51% male
• Aged 35+ (58%)
• Aged 18-34 (42%)
• College educated, 74%
Source: http://www.scribd.com/doc/11481779/Social-Media-2008-Statistics

19. Social Media Marketing – The Big 3
hAp://www.linkedin.com/in/lynnellewilson
hAp://<nyurl.com/Lynnelle‐on‐Facebook
hAp://www.TwiAer.com/Lynnelle
and hAp://www.TwiAer.com/BOLDBusiness

20. How People Share Information

21. Twitter
• Most Popular Among Working Adults
• 35 – 49 Largest Age Group – 42% of site’s traffic
Users as of Feb. 2008 Users as of Feb. 2009
475,000 7,038,000
• 32.1 Million Unique Visitors in April, 2009
• 740,000 Unique Visitors Access via mobile app/month

22. Facebook
• Individuals have Personal
Profiles
• Businesses have Fan Pages
• Your personal ‘friends’ and
business ‘fans’ don’t
commingle
• Once you have fans
“NOW What?”

23. Facebook
• Extension of your brand
• Building a community
– Clients – Prospects -
Employees
• Events
• Content Sharing
• Links

24. LinkedIn

25. LinkedIn
A database to find or to be found by someone.
• Profile
• Background: Outline & Summary
• Recommendations
• Companies
• Jobs
• Groups
• Q/A

26. LinkedIn

27. Facebook / LinkedIn
• Build Community
• Real-time Search
• Crowdsourcing
• Facebook LinkedIn / Connect
• Tagging
• Vanity URLs
• Ads
• Analytics

28. How Can You Get Started?
1. Define your objective.
2. Join and be present – Search for conversations of interest
3. Listen – Read and become familiar with the community language & personality
4. Engage – Respond to questions / comments
5. Participate – Ask questions, Initiate discussions
Know your Objective – Be Strategic – Manage Your Time

29. Social Media – It’s another toolbox
Radio Adver+sing
Print Adver+sing
SEO
Forums
LinkedIn
Website
Facebook Twi3er
BLOG
Email
Comprehensive Ar+cles
Marke<ng Strategy
Direct Mail

30. Social Media
• Web 2.0 = Social Media = Marketing Tools = Business
• Be Authentic
• Be Present
• Be Consistent
• Be Patient
Be BOLD
www.BoldVisionConsulting.com