Learn what social media (and other) tools exist to engage customers with your retail business. Learn how to use online tools to grow your sales- and profits today!

1. 1
Beyond Facebook:
Using Social Media And Other Online Tools To Drive
Retail Sales
July 23, 2013
For A Copy Of Today’s Presentation
2 Ways To Obtain A Copy:
1. Log On To Our Facebook Page:
www.facebook.com/CBCGroup
• Beyond Facebook
2. Email CBCG
lynn@cbc-group.net
Raising Awareness And Growing Your Business
Requires New Tools And Tactics In 2013

2. 2
Where You Connect With Your Customers Has
Changed – Is Your Business Ready?
How You Present Your Brand Online Equals =
Your First Meeting With A Customer
The Formula Is Straightforward --
Online Presence = Brand Awareness

3. 3
Where Will Your Customers Find Your Business
Online in 2013 And Beyond?
Creative Business Consulting Group www.cbc-group.net
Use Social Media - Facebook
Maximizing Your Online Presence
• Unlimited Number Of Fans
• Grow Business Exponentially
• Indexed Search Engine
• Facebook Fan Page Already Indexed Or
Listed In Search Engines
• Check-in Feature
• Facebook Users Can Download The
Brand Tag That Has A Fan page
Business, When They Want To Check In
At Specific Locations
• Graph Search
• Allows Users To Search Their Facebook
Friends And Businesses Based On
Interests, Location, And Many More
Aspects. Also Partnered With Microsoft
Bing, So Related Internet Search
Results Will Come Up
Creative Business Consulting Group www.cbc-group.net
• Average YouTube User Is On Site For
15 To 30 Minutes Per Day.
• Businesses Of All Sizes And Scale
Can Benefit From Video Marketing
• Posting Branded Videos Relevant To
Your Niche Is A Effective Way To
Promote Your Business, Drive Traffic
To Your Website, And Get Your Brand
Noticed In Front Of A Targeted
Audience
• New Video Tool – Vine
• Short Video Clips – 6-10
Seconds (Think Twitter Videos)
Photo credit: Hubspot
Maximizing Your Online Presence
Use Social Media – Video Marketing

4. 4
Creative Business Consulting Group www.cbc-group.net617-437-9191
• Allows Users To "Curate" Collections
Of Images Based On Their Passions
• Shares Merchandise With The Simple
Power Of Visual Imagery
• Top Interests On Pinterest - Crafts,
Gifts, Hobbies/Leisure, Interior
Design – Women 85% of Users
• Converts More Browsers Into Buyers
Than Any Other Social Media Site
• Reduces The Number Of Steps From
Discovery To Conversion
See It, Like It, Buy It’ Happens Frequently
Ragan.com.
Maximizing Your Online Presence
Use Social Media - Pinterest
Creative Business Consulting Group www.cbc-group.net
Use Social Media - Instagram
Maximizing Your Online Presence
• People Use Instagram To Share
Experiences Thru Photos
• Exchange Images With People With
Whom They Have Common Interests
• Document The World Around Them
• Provide "Visual Status Updates" To
Their Friends
• Be Part Of A Creative Community
Different Than Other Social Networks
• Be Part Of A Visual Community That
Allows People To Exert Their
Creativity By Choosing Which Filter
And Effect Fit A Photo Best
Creative Business Consulting Group www.cbc-group.net
Be Consistent With Your
Company Branding
• A Brand Consists Of Company Values,
Employees, Customer Service, The
Creative Approach And The Overall
Offer To The Target Market
• Your Job Is To Create Consistent
Brand Images In Order To Create
Recognition And Help Reinforce Your
Brand
• Remember To Reach Out Consistently
Across Various Channels At The Same
Time Including Your Website, Several
Social Networks, Blogs, Document
Sharing Sites
Maximizing Your Online Presence

5. 5
Creative Business Consulting Group www.cbc-group.net
Press Release Marketing
• Press Release Distribution Is Effective And
Inexpensive Way To Enhance Brand
Visibility And Recognition
• Creates Improved Search Results. Search
Engines Value New Content, Especially
Content That Is Considered "News"
Related.
• If It Is Picked Up By Google News, Your
Company Will Receive Additional Coverage
For Your Brand
• PR Marketing Creates Added Inbound
Links. (Beneficial When The Media Creates
Content Based On Your Release And
Includes The Link In Their Coverage)
• Free-Press-Release.com
• PR.com
• 24-7PressRelease.com
Maximizing Your Online Presence
Creative Business Consulting Group www.cbc-group.net
Maximize Your Reviews And
Make Them Visible
• Peer Reviews And Referrals From
Friends Has A Much Greater Effect
On The Purchasing Decision Than
Anything Else
• Companies Can Use Reviews To
Better Their Business Practices
And Improve Customer
Satisfaction And Acquisition
• To Use Successfully: Obtain
Testimonials, Case Studies And
Third Party Reviews Which Will
Help Your Customers With Their
Buying Decisions.
Maximizing Your Online Presence
Creative Business Consulting Group www.cbc-group.net
Make News - Write Articles
- Get Published In
Directories
• Develop Company Position As A
Thought Leader And To Expose
Your Brand To A Wider Audience
Via Article Writing
• Articles Will Be Picked Up By
Other Sites Or Bloggers And
Published With By-line And
Website Details.
• Google Indexes Articles Which
Helps With SEO And Increased
Traffic To Your Site
Where to Submit articles:
www.largearticle.com
www.ezinearticles.com
www.goarticles.com
Maximizing Your Online Presence

6. 6
Creative Business Consulting Group www.cbc-group.net
Benefit From Google Tools
• Google Offer A Number Of FREE Tools
To Help You Maximize Your Web
Presence. Use Them.
• Google Analytics. Google Analytics
Reports Help You To Understand How
People Interact With Your Website,
Where The Enter And Exit The Site,
How Long They Stay, What Keywords
Or Search Terms They Use, Etc. Use
This Information To Improve
Performance And Content Of Your Site
• Google Alerts Get Notified To Keep
You Abreast Of What Is Happening In
Your Industry, Any Breaking News And
Information On Competition
Maximizing Your Online Presence
Creative Business Consulting Group www.cbc-group.net
Benefit From Google Tools
• Get Listed In Google Places
Google Searches Prioritizes Local
Results. Enter Your Businesses Details In
Google Places And Index Your Business
And Provide These Details In Searches
Improving Your Ranking And Providing
Increased Traffic To Your Website
• Google Maps
Embedding Maps Into Your Website Will
Help Customers Find Your Physical
Presence; Ensures Better Rankings For
Your Site
Maximizing Your Online Presence
Creative Business Consulting Group www.cbc-group.net
Start a Blog
• Having A Blog Can Enhance Brand
Visibility And Improve Your Chances
Of Success.
• Blogging Is One Of The Most
Effective Ways To Improve The
Visibility Of Your Brand Online.
• Blogging Greatly Improves Your
Search Engine Rank, Establishes
Validity In Your Brand And Increases
Reach.
• Blogging Helps To Cultivate
Relationships With Customers And
Other Influencers.
Maximizing Your Online Presence

7. 7
Creative Business Consulting Group www.cbc-group.net
Are You Ready To Spread the Word About Your
Business Online .
Creative Business Consulting Group www.cbc-group.net